Content marketing is often viewed purely as a tool for lead generation. And while it can be, there’s so much more value to it. In the past, businesses and marketers have focused on creating content that turns audiences into paying customers. They use the sales funnel to attract potential customers and turn them into clients. There has been a shift…
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As a solopreneur, you have a lot of eggs in various baskets. You’re not just managing a business; you’re running every aspect of it —from providing services or products to handling sales, marketing, client acquisition, finances, and lead generation. It’s a lot for one person to handle, and it’s no surprise that content marketing often falls by the wayside, especially…
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You might think creating a website is a one-and-done deal, but here’s the truth: a truly effective website requires ongoing attention to tackle the holy trinity of online success—search engine optimization, user engagement, and lightning-fast load times. These aren’t just fancy tech terms; they’re the keys to attracting and keeping customers in your digital domain. Let’s face it: keeping a…
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Be honest, when was the last time you thought about website maintenance? If you’re like most business owners, it’s probably not something that crosses your mind very often. You might even be thinking, “Wait, I need to maintain my website daily?” The truth is that your website is the digital face of your business, working 24/7 to attract and engage customers. Just…
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Marketing is no longer a siloed activity in a business. For a long time, it has operated that way though. It was almost as if there’s an entire section of a business of people who are doing the work, completing the services, building products, etc…and then there’s marketing, by itself and not always connected to the thought leaders and subject-matter…
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If you’re a small business owner, solopreneur, or start-up founder, then you’ve probably considered paying for marketing services before if you aren’t currently. The question is… Should you go with a traditional marketing agency or opt for something a bit different like a scalable marketing team? It doesn’t matter if you have an internal person or if you already pay…
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Your website is often the first impression potential customers have of your brand. But with so many website development tools available, how do you choose the right one? At Breezy Sites, we often get asked about two popular options: Squarespace and WordPress. Let’s break down the advantages and disadvantages of each option to help you make an informed decision for…
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Ever wonder if changing that button color would really make a difference? Or if moving your sign-up form would lead to more conversions? Elements such as button colors or the placement of sign-up forms can significantly affect user behavior and conversion rates. This is where A/B testing comes into play – a valuable method for making data-driven web design decisions.
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With various social media platforms, content types, ads, signs, websites, and countless other mediums, it can be really confusing to know how to market your business successfully. It’s difficult enough to figure out what will work best for your business, not to mention the actual execution. Marketing is obviously a necessary aspect of having a business, but it can sometimes…
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Ever felt like your brain was doing mental gymnastics just trying to navigate a website? If so, you’ve experienced cognitive overload in user experience (UX) design. The human brain, despite its impressive capabilities, has limits to how much information it can process at once. Add to that the fact that our attention spans are short, and you get a disastrous…
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It is easy to feel stuck creatively. Regardless of what your job is, coming up with new and exciting ideas – especially for your content strategy – can become difficult at times. So, what’s the solution? One of our favorite, and researched-backed ways to break out of this rut is to have a brain dump . This is a simple…
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Picture this: You’ve built a thriving social media presence, your followers are growing, and engagement is through the roof. But when it comes to converting that buzz into actual website traffic, you’re hitting a wall. You’re constantly wondering how to drive traffic to your website from all this social media success. Sound familiar? You’re not alone. While social media can…
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If you run or manage a business, you likely already know a thing or two about the sales funnel . You also know the competition you’re up against and how saturated the sales environment can be – no matter what industry you’re in. If you want to stand out in your space, be the go-to source, and have your sales…
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Are your website visitors browsing but not buying? Our guide shares 96 powerful call to action phrases that turn passive clicks into decisive conversions. Learn which phrases to use where—from landing pages to product listings—to boost interaction and guide users toward the next step. Whether you’re optimizing a lead magnet, ecommerce store, or blog, this resource equips you with high-impact CTAs that truly convert.
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Campaigns fade. Consistency sticks. Learn how consistent content marketing creates stronger audience trust, drives better SEO, and keeps your business top of mind long-term—without the burnout of big-bang campaigns.
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