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Latest Insights on Personal Brand from Breezy
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I did an audit on the founder of this firm and found out why their business wasn’t standing out. 

A few weeks ago, I offered a founder something I’ve started doing for business owners in crowded industries. I call it the Founder Reputation Audit. It’s pretty simple but typically very revealing on why their marketing isn’t making a big difference and why their company isn’t standing out amongst their competition.  I take a look at their website, LinkedIn presence,…
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Content

Why Every Founder Should Invest in Employee-Generated Content

If you’ve followed my content for any length of time , you know I’m a broken record when it comes to how important I think founder visibility is.  I genuinely believe it’s one of the biggest competitive advantages a business can build right now that isn’t just a better product or a bigger marketing budget. It’s a founder with a…
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Content

Why Founder-Facing Brands Work (And How to Pivot to One)

Most small businesses don’t even realize how big a problem this is for their brand… They’ve built all of their marketing around a logo, not a person, and the entire digital presence is faceless. That may have worked 10 years ago, but it doesn’t anymore.  If the founder, owner, or leadership of the company (the person with the expertise, the…
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Content

Why Small Businesses Need Visible Founders to Win

“So a company brand isn’t enough anymore?” A real question I got from a founder and business owner this week. I told her the truth… “No, it’s not.” Small businesses and startups can’t win with a strong company brand alone. Sure, it has to be part of the equation and should be invested in, but it can’t stand on its…
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Content

How to Go From Working in an Industry to Actually Leading It

You might not have cared about being a thought leader early in your career. You were busy doing the work, grinding, climbing. But after you’ve spent years building expertise, a shift happens. You start wanting more than another title or role. You want influence. You want to be sought after for what you know, never having to chase down opportunities.
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Five Pro Tips to Safeguard Your Website Against Cyber Threats

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Your Guide to Writing Perfect Alt Text

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It's easy to say that I can take care of social media and content creation on my own but if you are anything like me it ends up getting put on the back burner. I highly recommend this team and glad that Breezy is in my life.
Chris Beer
B. Well Consulting

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The Power of Content Marketing for the Energy Sector

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