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Steve Soto, CTO at Breezy, directing website performance, SEO, and online visibility for reputation management

Steve Soto: SEO & Website Performance Insights at Breezy

Partner & CTO

Steve Soto is a veteran software engineer and the CTO and Partner at The Breezy Company. With a background that spans startups to large-scale infrastructure, Steve is passionate about building systems that scale with clarity and purpose.

He brings a unique blend of technical expertise and strategic insight across areas like decentralized technology, cloud engineering, and web platforms. Known for his ability to simplify the complex and calm boardroom tensions, Steve is the go-to technical strategist for brands aiming to future-proof their digital presence.

Latest Articles by Steve Soto

ssl certificates
Sites

What Every Website Owner Needs to Know About SSL Certificates

Ensuring the protection of your website is not just important – it’s absolutely vital for upholding a secure and reputable online image. One of the critical pillars in fortifying your website’s security framework revolves around using SSL certificates. These digital certificates are necessary for encryption, safeguarding the data flow between a visitor’s browser and your website. By implementing SSL certificates,…
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website mistake
Sites

2 Website Mistakes That Are Hurting Your Sales

It’s no secret — a business’s online presence can make or break its success. Your website is like the face of your brand in the virtual world, shaping visitors’ perceptions of your business and directly influencing your conversion rates. Among the many challenges companies face online, two website design mistakes stand out as culprits for driving down sales and leaving users…
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website traffic
Sites

Boost Website Traffic with Seamless Social Media Integration

A solid online presence is essential for any business looking to expand its online reach. But if you want to drive website traffic, boost your online presence, and grow your business, integrating your social media platforms is the game-changer you’ve been searching for. Leveraging social media to drive traffic to your website is a strategic move that can enhance your…
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website SEO
Content

The Ultimate Guide to Mastering Website SEO

In the vast online world, standing out is key to getting noticed. Enter Search Engine Optimization (SEO), your ticket to mastering a stronger online presence. For businesses that want to build a solid online presence, attract organic traffic, and provide a positive user experience, website SEO is the ultimate game-changer you’ve been searching for. Don’t let the tech jargon scare…
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Website-CRM Integration
Sites

5 Ways Website-CRM Integration Can Streamline Your Business

Are you looking for a game-changing solution to streamline your business operations and boost customer satisfaction levels? Look no further than integrating your business website with a Customer Relationship Management (CRM) system. This powerful tool can help drive exponential growth by providing personalized service, managing interactions, and tracking behavior. Integrating a CRM system allows businesses to gain valuable insights into…
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accessibility features on websites
Sites

Accessible Web Design: The Breezy Company’s Guide to Inclusive UX

In today’s fast-paced digital world, the importance of accessibility features on websites is vital to the success of a business. Designing websites with inclusive user experience (UX) in mind is not just a good practice; it is a necessity. By incorporating accessibility features, websites can ensure that everyone, including individuals with disabilities, can navigate and interact with the content easily.
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Website redesign
Sites

Website Redesign Strategies: When and How to Revamp Your Site

One of the critical elements of a successful website is its design. As trends and user expectations evolve, it becomes necessary to redesign your site to stay ahead of the competition. Let’s explore the importance of website redesign and the strategies you can use to revamp your site. Understanding the Need for Website Redesign Picture this: You’re out shopping and…
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enhancing user experience
Sites

Enhancing User Experience: The Path to Conversions

Providing a seamless user experience (UX) has become essential to any successful online business. From website navigation to page loading speed, every factor contributes to capturing and retaining the attention of website users. Understanding and optimizing UX is crucial for driving conversions, expanding online presence, and achieving business goals. Let’s explore the significance of enhancing user experience and how it…
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Maximize reach with mobile-friendly websites
Sites

Maximize Your Reach with Mobile-Friendly Websites

In today’s digital world, having a mobile-friendly website is no longer optional – it’s a necessity. Smartphones and tablets have become integral to our daily lives, and businesses must adapt to the changing landscape to stay ahead. The number of people accessing the internet through mobile devices is increasing. So, having a mobile-friendly website has become crucial for businesses aiming…
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Website Security
Sites

Website Security: Securing Your Website from Cyber Threats

As the digital landscape continues to evolve, so do cyber threats.Ensuring website security is essential for businesses and individuals alike, as websites play a crucial role in online presence. Prioritizing the security of your online presence and implementing measures to safeguard against cyber threats is imperative for maintaining the integrity and trustworthiness of your website. Cyber threats are becoming increasingly…
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benefits of regularly updating your website
Sites

The Benefits of Regularly Updating Your Website

Welcome to the digital age, where websites are the new shop windows, and unfortunately, they don’t have a ‘forever trendy’ section. Much like that once-cool pair of cargo pants hidden in the back of your closet, an outdated website is a fashion faux pas in the fast-paced world of the internet. In other words, no matter how well-designed it may…
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Woman with glasses showing concern while working on a computer, reflecting the importance of website security and addressing digital challenges in content marketing strategies.
Sites

Boost Your Online Presence: Website Design Red Flags to Avoid

In today’s competitive digital world, having a strong online presence is crucial for any business. Your website plays a crucial role in attracting and engaging visitors, ultimately leading to business growth. However, common website design red flags can cost you valuable leads and conversions.  This is why investing in a well-designed website is essential. Addressing issues like slow loading speed,…
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10 Essential Tips to Holiday-Proof Your E-Commerce Site

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Your Guide to Writing Perfect Alt Text

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