Steve Soto is a veteran software engineer and the CTO and Partner at The Breezy Company. With a background that spans startups to large-scale infrastructure, Steve is passionate about building systems that scale with clarity and purpose.
He brings a unique blend of technical expertise and strategic insight across areas like decentralized technology, cloud engineering, and web platforms. Known for his ability to simplify the complex and calm boardroom tensions, Steve is the go-to technical strategist for brands aiming to future-proof their digital presence.
A complicated checkout is one of the fastest ways to lose an online sale. Learn 10 actionable tips to simplify your e-commerce checkout process, increase conversions, and keep customers happy—on both desktop and mobile devices.
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If you are a small business owner looking to improve your online presence and connect with your target audience, incorporating a blog page on your website is a fantastic way to expand your business. With 5.3 billion people accessing the internet , now is the time to create a blog page for your website. It’s a low-risk, high-reward service that lets you…
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Having a strong online presence is non-negotiable for small businesses looking to thrive online. One crucial aspect of this presence is ensuring that your business website appears prominently—and often— in Google search results. But why should small business owners care about their website’s visibility on Google? The Benefits of Ensuring Your Website Shows Up on Google
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Ever wondered why some web pages have you scrolling through loads of information while others seem to laser-focus on getting you to click that shiny “Buy Now” button? In the digital marketing universe, the battle between content pages and landing pages is ongoing. Both serve vital roles in driving traffic, engaging audiences, and converting visitors into customers. However, their purposes,…
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Ensuring the protection of your website is not just important – it’s absolutely vital for upholding a secure and reputable online image. One of the critical pillars in fortifying your website’s security framework revolves around using SSL certificates. These digital certificates are necessary for encryption, safeguarding the data flow between a visitor’s browser and your website. By implementing SSL certificates,…
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It’s no secret — a business’s online presence can make or break its success. Your website is like the face of your brand in the virtual world, shaping visitors’ perceptions of your business and directly influencing your conversion rates. Among the many challenges companies face online, two website design mistakes stand out as culprits for driving down sales and leaving users…
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A solid online presence is essential for any business looking to expand its online reach. But if you want to drive website traffic, boost your online presence, and grow your business, integrating your social media platforms is the game-changer you’ve been searching for. Leveraging social media to drive traffic to your website is a strategic move that can enhance your…
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In the vast online world, standing out is key to getting noticed. Enter Search Engine Optimization (SEO), your ticket to mastering a stronger online presence. For businesses that want to build a solid online presence, attract organic traffic, and provide a positive user experience, website SEO is the ultimate game-changer you’ve been searching for. Don’t let the tech jargon scare…
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Are you looking for a game-changing solution to streamline your business operations and boost customer satisfaction levels? Look no further than integrating your business website with a Customer Relationship Management (CRM) system. This powerful tool can help drive exponential growth by providing personalized service, managing interactions, and tracking behavior. Integrating a CRM system allows businesses to gain valuable insights into…
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In today’s fast-paced digital world, the importance of accessibility features on websites is vital to the success of a business. Designing websites with inclusive user experience (UX) in mind is not just a good practice; it is a necessity. By incorporating accessibility features, websites can ensure that everyone, including individuals with disabilities, can navigate and interact with the content easily.
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One of the critical elements of a successful website is its design. As trends and user expectations evolve, it becomes necessary to redesign your site to stay ahead of the competition. Let’s explore the importance of website redesign and the strategies you can use to revamp your site. Understanding the Need for Website Redesign Picture this: You’re out shopping and…
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Providing a seamless user experience (UX) has become essential to any successful online business. From website navigation to page loading speed, every factor contributes to capturing and retaining the attention of website users. Understanding and optimizing UX is crucial for driving conversions, expanding online presence, and achieving business goals. Let’s explore the significance of enhancing user experience and how it…
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