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Steve Soto, CTO at Breezy, directing website performance, SEO, and online visibility for reputation management

Steve Soto: SEO & Website Performance Insights at Breezy

Partner & CTO

Steve Soto is a veteran software engineer and the CTO and Partner at The Breezy Company. With a background that spans startups to large-scale infrastructure, Steve is passionate about building systems that scale with clarity and purpose.

He brings a unique blend of technical expertise and strategic insight across areas like decentralized technology, cloud engineering, and web platforms. Known for his ability to simplify the complex and calm boardroom tensions, Steve is the go-to technical strategist for brands aiming to future-proof their digital presence.

Latest Articles by Steve Soto

Business website hacked
Sites

4 Reasons Why Regular Website Backups Are Your Business’s Best Friend

Let’s talk about your website for a minute. It’s probably working hard for you right now, showcasing your products, taking orders, or sharing your expertise. But what happens when things go sideways? That’s where website backups come in, and trust us, they’re more important than you might think. What’s a Website Backup, Anyway? Picture this: Your website suddenly crashes or…
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Agile Project Management
Sites

5 Agile Project Management Benefits for Websites by The Breezy Company

You might think creating a website is a one-and-done deal, but here’s the truth: a truly effective website requires ongoing attention to tackle the holy trinity of online success—search engine optimization, user engagement, and lightning-fast load times. These aren’t just fancy tech terms; they’re the keys to attracting and keeping customers in your digital domain. Let’s face it: keeping a…
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daily website maintenance
Sites

5 Daily Website Maintenance Habits for Business Success

Be honest, when was the last time you thought about website maintenance?  If you’re like most business owners, it’s probably not something that crosses your mind very often. You might even be thinking, “Wait, I need to maintain my website daily?” The truth is that your website is the digital face of your business, working 24/7 to attract and engage customers. Just…
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Squarespace vs. WordPress - which is best for you?
Sites

Squarespace vs WordPress: Which Platform Suits Your Business?

Your website is often the first impression potential customers have of your brand. But with so many website development tools available, how do you choose the right one? At Breezy Sites, we often get asked about two popular options: Squarespace and WordPress. Let’s break down the advantages and disadvantages of each option to help you make an informed decision for…
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Why A/B Testing is Your Website's Secret Weapon to More Conversions
Sites

Why A/B Testing is Your Website’s Secret Weapon to More Conversions

Ever wonder if changing that button color would really make a difference? Or if moving your sign-up form would lead to more conversions? Elements such as button colors or the placement of sign-up forms can significantly affect user behavior and conversion rates. This is where A/B testing comes into play – a valuable method for making data-driven web design decisions.
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cognitive overload
Sites

Is Your Website Design Giving Users Cognitive Overload?

Ever felt like your brain was doing mental gymnastics just trying to navigate a website? If so, you’ve experienced cognitive overload in user experience (UX) design. The human brain, despite its impressive capabilities, has limits to how much information it can process at once. Add to that the fact that our attention spans are short, and you get a disastrous…
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Drive traffic to your website
Sites

How to Drive Traffic to Your Website Using Social Media

Picture this: You’ve built a thriving social media presence, your followers are growing, and engagement is through the roof. But when it comes to converting that buzz into actual website traffic, you’re hitting a wall. You’re constantly wondering how to drive traffic to your website from all this social media success. Sound familiar? You’re not alone. While social media can…
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Top Breezy E-Guides

Cover of the eGuide titled ‘96 Call to Actions to Engage and Convert Your Website Visitors’

96 Call to Actions to Engage and Convert Your Website Visitors

Content creators developing digital strategy with image mood board

3 Methods for Creating Better Content

10 Signs Your Website Needs Professional Maintenance

10 Signs Your Website Needs Professional Maintenance

Cover of Website Messaging Checklist eGuide

Level Up Your Website Messaging

Cover page of The 8-Point Website Health Check eGuide

The 8-Point Website Health Check

Cover of How to Create On-Going Content When You Don’t Have Time To eGuide

How to Create On-Going Content When You Don’t Have Time To

Agency strategist evaluating engagement metrics for content campaign

Scaling Agency Growth with White Label Content Partnerships

What to Expect

Dark-themed web banner promoting Reputation Pillars by The Breezy Company, highlighting tools to build a powerful online reputation
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