Steve Soto is a veteran software engineer and the CTO and Partner at The Breezy Company. With a background that spans startups to large-scale infrastructure, Steve is passionate about building systems that scale with clarity and purpose.
He brings a unique blend of technical expertise and strategic insight across areas like decentralized technology, cloud engineering, and web platforms. Known for his ability to simplify the complex and calm boardroom tensions, Steve is the go-to technical strategist for brands aiming to future-proof their digital presence.
Website speed affects more than just user experience—it directly impacts your bottom line. Discover how a slow-loading site can drive customers away and how you can fix it fast to increase sales and trust.
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Let’s face it — in the world of consulting, time is always in short supply, and landing a top spot on Google’s search results page can make all the difference for your business. Because when your consulting website appears at the top of Google’s search results, or even better, at the TOP of the search results page, you have more…
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Let’s talk about your website for a minute. It’s probably working hard for you right now, showcasing your products, taking orders, or sharing your expertise. But what happens when things go sideways? That’s where website backups come in, and trust us, they’re more important than you might think. What’s a Website Backup, Anyway? Picture this: Your website suddenly crashes or…
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You might think creating a website is a one-and-done deal, but here’s the truth: a truly effective website requires ongoing attention to tackle the holy trinity of online success—search engine optimization, user engagement, and lightning-fast load times. These aren’t just fancy tech terms; they’re the keys to attracting and keeping customers in your digital domain. Let’s face it: keeping a…
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Be honest, when was the last time you thought about website maintenance? If you’re like most business owners, it’s probably not something that crosses your mind very often. You might even be thinking, “Wait, I need to maintain my website daily?” The truth is that your website is the digital face of your business, working 24/7 to attract and engage customers. Just…
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Your website is often the first impression potential customers have of your brand. But with so many website development tools available, how do you choose the right one? At Breezy Sites, we often get asked about two popular options: Squarespace and WordPress. Let’s break down the advantages and disadvantages of each option to help you make an informed decision for…
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Ever wonder if changing that button color would really make a difference? Or if moving your sign-up form would lead to more conversions? Elements such as button colors or the placement of sign-up forms can significantly affect user behavior and conversion rates. This is where A/B testing comes into play – a valuable method for making data-driven web design decisions.
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Ever felt like your brain was doing mental gymnastics just trying to navigate a website? If so, you’ve experienced cognitive overload in user experience (UX) design. The human brain, despite its impressive capabilities, has limits to how much information it can process at once. Add to that the fact that our attention spans are short, and you get a disastrous…
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Picture this: You’ve built a thriving social media presence, your followers are growing, and engagement is through the roof. But when it comes to converting that buzz into actual website traffic, you’re hitting a wall. You’re constantly wondering how to drive traffic to your website from all this social media success. Sound familiar? You’re not alone. While social media can…
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A beautiful site is nothing without visitors. Discover 5 proven strategies to drive more website traffic, optimize content, enhance SEO, and harness social channels to grow your audience and generate leads effectively.
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SEO, or Search Engine Optimization , is the practice of enhancing your website to improve its visibility when people search for products or services related to your business in search engines like Google. The goal of SEO is to get your website to appear higher up in the search results, which can significantly increase the likelihood of attracting more traffic…
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Consider this: approximately 15% of the global population (that’s over a billion people) live with some form of disability. When we talk about disabilities and website accessibility, we’re not just talking about the more severe cases. Disabilities come in all forms, some visible, others not. This is why ensuring your website is accessible to all users is not just a…
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