Building your online presence is an exciting time in the life of your brand. With the growth of social media for business over the past 5 years, in particular, there is more analytics to keep track of than ever before. But, with more data can also come more confusion. What metrics should you be tracking on Instagram and why track metrics in the first place?…
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Social media had already become an essential marketing tool for any business, long before a worldwide pandemic. But in an age where more people than ever are working and shopping from home, it’s become obvious that, more than ever before, your company’s social media presence is the most important tool you have.
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Thought leadership is many different things. Building an audience through high-quality content is a part of it, but it isn’t the whole piece of the pie. Thought leadership content isn’t just good content, it’s recognized expertise.
It’s the places and people that we think of when we’re searching for a specific niche. Besides being a content expert in your field, a thought leader will change people’s perceptions.
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Creating content to increase SEO is critical to the success of your marketing initiatives. There are many different avenues you can take to garner web traffic and ensure your organization or business is being seen by a growing number of people every day. But where should you make a content investment first when your main goal is to increase SEO?…
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Creating content that resonates isn’t just about writing—it’s about strategy. Learn three proven methods to craft better content that drives results, engages your readers, and aligns with your business goals.
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Content marketing can be an overwhelming concept, especially if you are new to it. At Breezy, we get it. Understanding the process and the different content marketing strategies is a crucial first step to making the right content marketing decisions for your company.
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Creating content to attract potential customers has more than proven itself to be an effective means of establishing credibility in an industry, garnering brand awareness, and keeping you top of mind with customers. However, without a robust strategy in place, you could just be rolling out content that doesn’t resonate with your audience or support your goals. This “see what sticks” approach leads to wasted time and effort. Instead, start with the categories to lay a strong foundation for your content.
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When it comes to publishing content for your company or organization, you know that you need to be strategic with it. Delivering the best content to your customers in the most effective way can be a difficult task though. There is no perfect method, but at Breezy, we’ve developed a content plan that works very well for a few different…
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It’s time to start creating content. You have a ton of knowledge and expertise, but actually getting all that out of your brain and into the world is easier said than done. There is a simple way to start taking what’s in your head and begin creating the kind of content you want to deliver to your audience though! What is it?…
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We all want to create content that people really connect with. A personal connection to content drives engagement, growing your following, brand awareness, lead generation, and ultimately, your revenue. But — how do you create the types of content that your audience actually cares about and wants to see? There are 3 questions to ask yourself that can put you…
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You’re convinced a content distribution strategy is for you. But you’re stuck thinking about how to get started. Luckily, a content distribution strategy isn’t a complicated system. It’s actually rather simple. Where most people get hung up is simply starting. The easiest place to start is with a brainstorming session. Carve out 1-2 hours to brainstorm what idea, concept,…
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You’re incredibly busy. Running a business, leading your team, putting out fires all in addition to trying market your business can feel overwhelming. To add yet another piece to the puzzle of creating consistent content may feel like it’s never going to happen. But, a content distribution strategy might be just the thing you need to create on-going content without…
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You need to create loads of content to promote your business. Blog posts, podcasts, newsletters, white papers, and more. But, all of this content takes a lot of time to produce. A content distribution strategy enables you to reuse and repurpose one large piece of content you create into tons of different types of content in a variety of ways,…
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There are many ways to reach your customers. Paid advertising, public relations efforts, direct contact through email and newsletters, social media marketing – the list goes on and on. It’s pretty easy to differentiate between most of these when determining when, why, and how to use each method. But we have noticed a troubling trend when scrolling through our social…
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As a marketing consultant or agency, you fully understand the importance of your clients having new content. Consistent and refreshing content is the key to long term success. It can be challenging, however, because the amount of content that is needed often places a strain on your resources and theirs. But a content marketing agency full of industry experts can…
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