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3 Methods for Creating Better Content

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Quick Guide to Social Media Captions

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The 8-Point Website Health Check

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How to Create Emails That Your Audience Actually Opens

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5 Questions to Ask Before Hiring a Social Media Consultant

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Website Wellness Checklist

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Latest Updates From Breezy

Content Marketing Strategy
Content

The Complete Guide to Building a Content Marketing Strategy

A content marketing strategy is the key to building strong brand recognition, awareness, establishing credibility and showing authority in your industry. If you start publishing content on social media or your blog without creating a well thought out strategy, you may occasionally get some things right, but you’ll also miss many opportunities to boost your business and expand your reach.
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ROI of content marketing
Content

What is the ROI of Content Marketing?

You’ve probably heard the term “ROI” or “return on investment” before, but how does this relate to content marketing? Well, just like any form of marketing, there are costs and benefits associated with the content that your brand publishes. The ROI of content marketing tracks how much value those efforts offer your business, by comparing these figures. This is an…
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content for your consulting business
Content

5 Secrets to Creating Effective Content for Your Consulting Business

You likely know that creating ongoing content for your consulting business could be a huge benefit from brand awareness, to increased credibility, and even establishing yourself as a trusted source. While you know this is an important element of marketing your consulting business that doesn’t necessarily mean you know how to create this content or what makes it effective. This…
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Grow Your Consulting Business
Content

How Content Marketing Can Help Grow Your Consulting Business

Business consultants have a lot to keep track of. You are constantly focused on advising companies, helping them grow their sales and marketing initiatives, and offering clients tangible solutions, all while trying to attract new leads and grow your consulting business too.  Creating consistent content is one of the many ways you can not only provide valuable resources to your…
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Business Consultants Need Content Marketing
Content

10 Reasons Why Business Consultants Need Content Marketing

Business consultants need content marketing. The life of a business consultant may seem simple to those outside the field, but as a consultant, you know it is anything but! Not only do you need expertise and knowledge in helping other business owners and entrepreneurs become successful, but you also have to find ways to constantly market your own business, skills,…
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Why Business Consultants Should Create On-Going Content
Content

Why Business Consultants Should Create On-Going Content

As a business consultant, you have likely either heard a good bit about content marketing or have even dabbled in this marketing tactic yourself.  This intentional and strategic approach to marketing is based on the regular, expert, and relevant creation and publishing of content. The purpose of this content is to gain the awareness of a specific target market, to…
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Content Marketing Barriers
Content

How To Break Through 6 Content Marketing Barriers

Have you ever wondered what stops business owners from creating their own content marketing? Some may not know how, or fear their content wouldn’t be any good. Barriers can be mental, practical, or logistical. But content marketing barriers should not stop you from creating.
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Man planning his content marketing strategy while reviewing notes on laptop
Content

8 Steps to Starting Your Content Marketing Strategy

A neglected area for most small businesses and startups is their content marketing strategy. Most startups and small businesses don’t realize that having this as a primary focus can go a long way in giving them the edge they need in their given industry. In fact, small businesses and startups can cement their place, in whatever field they are in, with high-quality content marketing strategies.
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African american manager explaining marketing strategy
Content

Does Content Marketing Still Work?

Since the debut of email, the world of marketing was forever changed. The ability to reach potential customers through electronic messaging launched the digital marketing revolution — for better or worse. Over the decades, brands have shifted from overt sales emails and Internet ads to social media and SEO-friendly blogs that capture search users’ attention.
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why thought leadership matters
Content

Why Thought Leadership Matters

As the global population increasingly becomes more connected and social platforms continually grow, there is more content being published than ever in history. It’s also never been easier or more affordable to produce content consistently and in large volumes. Even though this is the case, it’s the very reason why thought leadership matters more than ever before. The Democratization of…
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social media content
Content

What We Learned From Neil Patel’s Latest Social Media Content Study

The role of social media content in brand awareness is bigger than ever. But with so many businesses getting on social, is it even possible to stand out in the crowd? Neil Patel, trusted SEO expert and thought leader in all things digital marketing, recently released a mega-review of 50,000 social media posts . As content marketers, we were eager…
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Amplifying Non-Profit Missions Through Storytelling: A Case Study

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