The most effective business content on just about any platform right now is founder-led and centered on one or more personal brands. It doesn’t matter the industry, niche, or platform. Whether it’s talking about the experience, expertise, or how they’re building something in public…it just works. One of the patterns I find super interesting about the people doing this at…
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A lot of companies have figured out that employee-generated content is incredibly effective, but they still completely misunderstand what makes it work. They know they want employees posting on LinkedIn, that people trust people more than brands, and for their customers to connect with the real faces behind the business. So they try to create a process around it. But…
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Everyone has an opinion about what AI is doing to marketing. Some people think it’s ruining content. Others think it’s replacing marketers altogether. I don’t buy either argument. I actually don’t think AI is the problem. I think we are. We use AI to be lazy and then blame the tool. We need to look in the mirror instead. So…
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A few weeks ago, I offered a founder something I’ve started doing for business owners in crowded industries. I call it the Founder Reputation Audit. It’s pretty simple but typically very revealing on why their marketing isn’t making a big difference and why their company isn’t standing out amongst their competition. I take a look at their website, LinkedIn presence,…
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If you’ve followed my content for any length of time , you know I’m a broken record when it comes to how important I think founder visibility is. I genuinely believe it’s one of the biggest competitive advantages a business can build right now that isn’t just a better product or a bigger marketing budget. It’s a founder with a…
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Most founders are sitting on months of content ideas without realizing it. At this point, most founders have started to understand that having a personal brand matters. But when it comes time to actually post something? It’s easy to get stuck. “What should I even talk about?”“What if nobody cares?”“What if I don’t have anything interesting to say?” Posting content…
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“If AI can write blogs, social posts, emails, and website copy, why would we invest in content marketing?” It’s a valid question. AI has made content creation faster, easier, and more accessible than ever before. A business owner can open ChatGPT or Claude, type a prompt, and walk away with a month’s worth of content in a matter of minutes.
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Every few months, businesses become obsessed with going “viral.” Scroll through social media for five minutes and you’ll see the term everywhere: “The viral marketing strategy.” “The viral content formula.” “The viral Instagram trend.” “The viral business hack.” But take a minute and ask yourself, do you even know what most of these things are? As someone who owns a…
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If you’re really good at what you do, people will naturally recognize it. But here’s the reality: they won’t. At least not online. One of the biggest disconnects we see with founders and industry experts is that they assume expertise automatically creates authority. But expertise and authority are not the same thing. With social media creating an online presence, perception…
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For years, personal brands were viewed as something only influencers, celebrities, and public speakers needed. But now? It’s becoming a basic requirement for business owners. Even if you’re a startup or small family-owned business, a personal brand can be one of the most valuable assets you have. Customers want to know who they’re buying from and who they’re supporting. People…
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Have you ever wondered how competitors are landing the sale, signing the client, or closing the deal without a lengthy sales process? That’s because 71% of buyers are deciding whether to trust your business or not before they even reach out. Discovery calls and proposals aren’t what build trust. That’s the work of your online presence. The small moments…
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For years, organizations have been chasing after the perfect SEO strategy. They were told that success was dependent on more traffic and more clicks. But right as most brands have found a sweet spot, everything is shifting. You can be more visible than ever and still see fewer clicks to your website. So what does that mean for your SEO…
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We came across a piece of research from NP Digital recently that stopped me mid-scroll. Not because it was shocking, but because it confirmed something most businesses are still doing backwards. Longer content is more likely to be cited by AI. Not shorter, “quick answers,” but long-form blog content with a clear range of where visibility peaks. The Data That…
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Most businesses assume they have a visibility problem. They think: “We need better content.” “We need a stronger strategy.” “We need to post more.” But when we actually get inside their marketing, it’s usually something else entirely. They’re, and we mean the real people behind the business, are not showing up. They’re hiding behind graphics, stock visuals, written posts, and…
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Most small businesses don’t even realize how big a problem this is for their brand… They’ve built all of their marketing around a logo, not a person, and the entire digital presence is faceless. That may have worked 10 years ago, but it doesn’t anymore. If the founder, owner, or leadership of the company (the person with the expertise, the…
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