Everyone and everything is trying to grab attention during the holidays. That’s why your content this time of year should do more than just look festive. If you want it to actually connect and engage your audience, remind them why they love supporting small businesses.
Whether you’re ready to go all-in on a 12-day campaign or just need quick, creative ideas to fill your calendar, these 15 Christmas content ideas will help you do just that.
A classic because nothing builds excitement like a countdown. Host daily giveaways leading up to Christmas featuring a different product, service, or partner brand each day. Keep it simple with quick entry rules (“follow, like, and tag a friend”), and use each day to highlight something new about your business. Even consider partnering with another small business for a few of the days to double your reach.
Ask your followers what’s on their wish list and sprinkle in your own ideas. Showcase giftable products, experiences, or digital services that could make a great gift for someone in their life or even themselves.
Share tutorials that tie your products, services, or expertise into festive how-tos. If you’re a product-based business, it could be creative ways to style your merchandise for holiday parties. For a service-based business, it could be wrapping a gift card for your services to share with someone.
Everyone loves a BTS moment. Take them into your workshop, warehouse, or team meeting. Show your décor, the packing chaos, or the team coffee runs that keep everyone going during the holiday rush.
Introduce the people who make your business run. Have each team member share their favorite holiday tradition, go-to movie, or “must-have” gift. It’s authentic, personal, and builds connection.
Your customers are your best storytellers. Invite them to share how they’re using your product or service during the holidays in photos, videos, or short testimonials. Feature their stories on your social feeds and website for instant social proof (and a little holiday cheer).
Make engagement fun again. Think “Which holiday treat matches your personality?” or “Elf vs. Grinch: who are you at the office party?” It’s lighthearted content that boosts interaction and gives you audience insights you can use later.
Instead of just counting down the days, give your followers something useful for each one. Quick tips, hacks, or mini reminders tied to your business. Example: “12 Days of Productivity” for service brands, or “12 Days of Self-Care” for wellness companies.
Stream a live holiday Q&A, host a mini workshop, or do a fun product demo with festive flair. Add a virtual photo booth filter or a giveaway to keep viewers around.
Show that doing good is part of your business model. Partner with a local charity, match customer donations, or create a product where a portion of the proceeds goes to a cause. It’s powerful storytelling that people will love to see.
’Tis the season to make your audience laugh. Post a few holiday memes related to your industry (“When you realize you forgot to schedule your social posts before vacation 🎅”) and challenge followers to make their own using your template or caption prompt.
Create urgency with short, surprise sales, one each week or every few days. Tease them in advance (“something magical is coming Friday”) to keep followers checking back. Use festive visuals and countdown timers.
Design branded digital cards your audience can download or share with friends. Keep them fun, on-brand, and useful, including a discount code.
Music is universal connection. Create a Spotify or Apple Music playlist with your team’s favorite holiday songs and invite your followers to add their picks. It’s nostalgic, interactive, and subtly keeps your brand in their ears all month long.
Go live (or post a Reel) to unwrap gifts, reveal new products, or show special bundles. Think of it as your own mini holiday special. The excitement of “what’s inside?” drives engagement and sales.
You don’t need a massive marketing budget to make your content shine this holiday season, just creativity, consistency, and a little cheer. Mix and match these ideas, personalize them to your brand, and remember that authenticity always outperforms perfection.
Grab your cocoa, hit record, and start creating content that makes spirits (and engagement rates) bright.
Savannah Abney is the Co-Founder and CEO of The Breezy Company. With over 6 years of experience, she specializes in content strategy, video marketing, and brand storytelling-helping small businesses grow through a strong digital reputation.
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