Steve Soto is a veteran software engineer and the CTO and Partner at The Breezy Company. With a background that spans startups to large-scale infrastructure, Steve is passionate about building systems that scale with clarity and purpose.
He brings a unique blend of technical expertise and strategic insight across areas like decentralized technology, cloud engineering, and web platforms. Known for his ability to simplify the complex and calm boardroom tensions, Steve is the go-to technical strategist for brands aiming to future-proof their digital presence.
Every link on a website acts as a bridge to an anticipated destination. Yet, when these bridges collapse, the user’s journey is abruptly halted. These digital impasses, known as broken links , might seem innocuous at first, but they harbor a cascade of adverse effects that range from frustrated visitors to diminishing SEO rankings. Let’s explore the multifaceted reasons why…
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While the main attractions—your products or services—draw the eye on your website, it’s the intricacies, the smaller details that often dictate the visitor’s journey. As they journey through your site the smoothness of the experience, clarity of direction, and the assurance of safety matter immensely. This is where the art of website maintenance intersects with the science of sales, creating…
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A sleek website design and compelling content often steal the spotlight. However, much like the steel frameworks that support our architectural masterpieces, there’s a hidden but integral component that ensures online businesses thrive: meticulous website maintenance. This silent powerhouse is pivotal in ensuring the digital realm’s smooth sailing. Website Maintenance Demystified Website maintenance isn’t a mere once-in-a-blue-moon affair. It’s an…
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Picture this: You walk into a store, and it looks like it hasn’t been updated since the ’90s. The lighting is poor, the layout is confusing, and the decor screams “outdated.” What’s your immediate reaction? If you’re like most people, you’re probably second-guessing whether you should be there at all. The same holds true for your website’s design—its appearance can…
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Many small businesses are blissfully unaware of the security gaps lurking in their websites, and these gaps can often be the back door for cyber threats. Security Gaps: The Achilles’ Heel You Didn’t Know You Had Most business owners take basic security measures, like setting up firewalls or installing anti-malware software. However, the devil is in the details, and there…
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Web hosting issues can serve as an infuriating “Closed for repairs” sign, shooing away potential customers and muddying your brand’s reputation. Here’s a deep dive into why this virtual piece of real estate is so crucial for your business and what could go wrong if not properly managed. So, What’s Web Hosting, Really? Web hosting is your website’s home on…
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Picture this: You’re navigating a crowded market, filled with so many voices, each vying for attention. Amidst the hustle and bustle, you find yourself pushed to the background, your voice drowned, your presence barely noticeable. Sounds frustrating, doesn’t it? This scenario isn’t too far from what your small business website experiences when it undergoes an SEO slump. SEO Slumps Unpacked…
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It’s 2023, and patience is a rarity. Remember the days when people would stroll through stores, unbothered by time? Times have changed. Today, your business’s website needs to be the digital equivalent of a well-oiled machine. Slow load times aren’t just annoying—they’re detrimental to your brand, your customer experience, and your bottom line. Imagine walking into a store where it…
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Where would you feel safer buying your groceries? The store that has a “Health Inspected and Approved” sign or the one that has let their health certification lapse? Much like those grocery stores, websites with up-to-date SSL certificates and those without are worlds apart, especially in the eyes of your customers and search engines. Ensuring the security of your site…
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Stagnation is a word no business owner wants to hear. When it comes to your website, the principle is the same. A static website is the online equivalent of a store with faded posters and dated products. As the heart of your online presence, your website deserves regular attention and fresh content. The Evergreen Value of Fresh Content Content on…
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Imagine, for a moment, two coffee shops on the same street. One constantly updates its menu, tries out new coffee beans, and occasionally changes its decor. The other? Well, it’s been serving the same old coffee for years. Which one would you keep going back to? Your website is a bit like those coffee shops. If you’re not giving it…
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Navigating the digital landscape of your small business can be quite an adventure. A website isn’t just a digital storefront anymore, it’s a reflection of your brand, your customer service, and ultimately, a key driver of success. The most effective and engaging websites possess similar qualities. One of those is the ability to merge visual appeal with top-notch performance. Picture…
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