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Steve Soto: SEO & Website Performance Insights at Breezy

Partner & CTO

Steve Soto is a veteran software engineer and the CTO and Partner at The Breezy Company. With a background that spans startups to large-scale infrastructure, Steve is passionate about building systems that scale with clarity and purpose.

He brings a unique blend of technical expertise and strategic insight across areas like decentralized technology, cloud engineering, and web platforms. Known for his ability to simplify the complex and calm boardroom tensions, Steve is the go-to technical strategist for brands aiming to future-proof their digital presence.

Latest Articles by Steve Soto

Content

What is SEO and Why Do I Need it For My E-Commerce Website?

SEO, or Search Engine Optimization , is the practice of enhancing your website to improve its visibility when people search for products or services related to your business in search engines like Google. The goal of SEO is to get your website to appear higher up in the search results, which can significantly increase the likelihood of attracting more traffic…
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website accessibility
Sites

The Importance of Website Accessibility and How to Achieve It

Consider this: approximately 15% of the global population (that’s over a billion people) live with some form of disability. When we talk about disabilities and website accessibility, we’re not just talking about the more severe cases. Disabilities come in all forms, some visible, others not. This is why ensuring your website is accessible to all users is not just a…
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rage clicks
Sites

What Rage Clicks Can Teach You About UX

Have you ever been on a website, found exactly what you were looking for, clicked on it, and… nothing happened? So you clicked again. And again, your frustration grows with each click—welcome to the world of rage clicks. Yes, rage-clicking is a thing. It’s what happens when users repeatedly click on an element out of frustration because, well, your site…
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User experience
Sites

5 User Experience Mistakes That Are Sabotaging Your Website

Your website is often the first—and possibly the last—impression you make on a potential customer. A bad user experience (UX) doesn’t just irritate your visitors; it actively drives them away, taking their wallets with them.  So, before your website turns into a digital ghost town, take a hard look at five common faux pas and ask yourself—is your design up…
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blog
Sites

4 Benefits of Creating a Blog for Your Small Business Website 

If you are a small business owner looking to improve your online presence and connect with your target audience, incorporating a blog page on your website is a fantastic way to expand your business. With 5.3 billion people accessing the internet , now is the time to create a blog page for your website. It’s a low-risk, high-reward service that lets you…
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website’s visibility
Sites

6 Ways to Boost Your Website’s Visibility on Google

Having a strong online presence is non-negotiable for small businesses looking to thrive online. One crucial aspect of this presence is ensuring that your business website appears prominently—and often— in Google search results. But why should small business owners care about their website’s visibility on Google? The Benefits of Ensuring Your Website Shows Up on Google ​ Be Seen by…
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Content Pages
Sites

Content Pages vs. Landing Pages

Ever wondered why some web pages have you scrolling through loads of information while others seem to laser-focus on getting you to click that shiny “Buy Now” button? In the digital marketing universe, the battle between content pages and landing pages is ongoing. Both serve vital roles in driving traffic, engaging audiences, and converting visitors into customers. However, their purposes,…
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ssl certificates
Sites

What Every Website Owner Needs to Know About SSL Certificates

Ensuring the protection of your website is not just important – it’s absolutely vital for upholding a secure and reputable online image. One of the critical pillars in fortifying your website’s security framework revolves around using SSL certificates. These digital certificates are necessary for encryption, safeguarding the data flow between a visitor’s browser and your website. By implementing SSL certificates,…
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website mistake
Sites

2 Website Mistakes That Are Hurting Your Sales

It’s no secret — a business’s online presence can make or break its success. Your website is like the face of your brand in the virtual world, shaping visitors’ perceptions of your business and directly influencing your conversion rates. Among the many challenges companies face online, two website design mistakes stand out as culprits for driving down sales and leaving users…
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Top Breezy E-Guides

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Website Wellness Checklist

How to Create On-Going Content When You Don’t Have Time To

The 8-Point Website Health Check

10 Essential Tips to Holiday-Proof Your E-Commerce Site

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What to Expect

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