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Steve Soto, CTO at Breezy, directing website performance, SEO, and online visibility for reputation management

Steve Soto: SEO & Website Performance Insights at Breezy

Partner & CTO

Steve Soto is a veteran software engineer and the CTO and Partner at The Breezy Company. With a background that spans startups to large-scale infrastructure, Steve is passionate about building systems that scale with clarity and purpose.

He brings a unique blend of technical expertise and strategic insight across areas like decentralized technology, cloud engineering, and web platforms. Known for his ability to simplify the complex and calm boardroom tensions, Steve is the go-to technical strategist for brands aiming to future-proof their digital presence.

Latest Articles by Steve Soto

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Content

Why Your Small Business Can’t Afford SEO Slumps (And How to Solve Them)

Picture this: You’re navigating a crowded market, filled with so many voices, each vying for attention. Amidst the hustle and bustle, you find yourself pushed to the background, your voice drowned, your presence barely noticeable. Sounds frustrating, doesn’t it? This scenario isn’t too far from what your small business website experiences when it undergoes an SEO slump. SEO Slumps Unpacked…
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Person typing on a laptop at a desk, emphasizing productivity and remote work, with headphones and stationery in the background, relevant to content marketing strategies.
Sites

Why Your Website’s Slow Speed Is Costing Your Business Revenue

It’s 2023, and patience is a rarity. Remember the days when people would stroll through stores, unbothered by time? Times have changed. Today, your business’s website needs to be the digital equivalent of a well-oiled machine. Slow load times aren’t just annoying—they’re detrimental to your brand, your customer experience, and your bottom line. Imagine walking into a store where it…
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ssl-certificate
Sites

How Expired SSL Certificates Put Your Small Business at Risk

Where would you feel safer buying your groceries? The store that has a “Health Inspected and Approved” sign or the one that has let their health certification lapse? Much like those grocery stores, websites with up-to-date SSL certificates and those without are worlds apart, especially in the eyes of your customers and search engines. Ensuring the security of your site…
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website-content
Sites

Boost SEO With Regular Website Content Updates

Stagnation is a word no business owner wants to hear. When it comes to your website, the principle is the same. A static website is the online equivalent of a store with faded posters and dated products. As the heart of your online presence, your website deserves regular attention and fresh content. The Evergreen Value of Fresh Content Content on…
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website-development
Sites

Transforming Visual Appeal into Performance: Website Development Essentials for Small Businesses

Navigating the digital landscape of your small business can be quite an adventure. A website isn’t just a digital storefront anymore, it’s a reflection of your brand, your customer service, and ultimately, a key driver of success.  The most effective and engaging websites possess similar qualities. One of those is the ability to merge visual appeal with top-notch performance. Picture…
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website-maintenance
Sites

Small Business Website Maintenance: Fortify Security and Stop Attacks

For small business owners, the digital landscape is essential to growth but doesn’t come without its challenges. A well-maintained website is one of your most powerful tools for attracting customers, showcasing your products or services, and driving business growth. However, cyber threats lurk around every corner, and a breach in your website security can result in extreme consequences. This is…
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Website Maintenance Tasks
Sites

Monthly Website Maintenance Tasks You Should Be Performing

In the whirlwind of running a small business or a startup, the importance of completing regular website maintenance tasks can sometimes fall by the wayside. But an outdated, glitchy, or insecure website can harm your business reputation, lower your search engine rankings, and create a poor user experience. To keep your website effective and your business thriving, here are the…
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website maintenance mistakes
Sites

Business Owners: Avoid These Website Maintenance Mistakes

For many small business owners, grappling with persistent website-related issues such as site downtimes, outdated content, and unclear brand messaging can become a source of constant frustration. Understanding the root cause of these issues is the first step towards resolution – often, they are the result of sporadic or inconsistent website maintenance. It is a common misbelief that a website,…
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Sites

Why a Website Maintenance Partner is Essential for Small Businesses

Whether you’re a small business or a startup, the importance of maintaining an effective, up-to-date website cannot be overstated. However, merely setting up a website and leaving it to fend for itself is a recipe for failure. That’s why having a website maintenance partner is so essential. What many business owners fail to realize is that a website is more than just a…
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Top Breezy E-Guides

10 Signs Your Website Needs Professional Maintenance

10 Signs Your Website Needs Professional Maintenance

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Website Cheat Sheet

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Quick Guide to Social Media Captions

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Cover page of the “10 Must-Know Tips to Get Your E-Commerce Website Ready for the Holidays” eGuide

10 Essential Tips to Holiday-Proof Your E-Commerce Site

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Level Up Your Website Messaging

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5 Ways Business Consultants Convert Expertise into Ongoing Content

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