Steve Soto is a veteran software engineer and the CTO and Partner at The Breezy Company. With a background that spans startups to large-scale infrastructure, Steve is passionate about building systems that scale with clarity and purpose.
He brings a unique blend of technical expertise and strategic insight across areas like decentralized technology, cloud engineering, and web platforms. Known for his ability to simplify the complex and calm boardroom tensions, Steve is the go-to technical strategist for brands aiming to future-proof their digital presence.
Have you ever been on a website, found exactly what you were looking for, clicked on it, and… nothing happened? So you clicked again. And again, your frustration grows with each click—welcome to the world of rage clicks. Yes, rage-clicking is a thing. It’s what happens when users repeatedly click on an element out of frustration because, well, your site…
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Your website is often the first—and possibly the last—impression you make on a potential customer. A bad user experience (UX) doesn’t just irritate your visitors; it actively drives them away, taking their wallets with them. So, before your website turns into a digital ghost town, take a hard look at five common faux pas and ask yourself—is your design up…
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Website maintenance isn’t optional—it’s essential. Learn how regular upkeep improves user experience, protects your data, boosts SEO, and strengthens your brand’s online presence.
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A complicated checkout is one of the fastest ways to lose an online sale. Learn 10 actionable tips to simplify your e-commerce checkout process, increase conversions, and keep customers happy—on both desktop and mobile devices.
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If you are a small business owner looking to improve your online presence and connect with your target audience, incorporating a blog page on your website is a fantastic way to expand your business. With 5.3 billion people accessing the internet , now is the time to create a blog page for your website. It’s a low-risk, high-reward service that lets you…
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Having a strong online presence is non-negotiable for small businesses looking to thrive online. One crucial aspect of this presence is ensuring that your business website appears prominently—and often— in Google search results. But why should small business owners care about their website’s visibility on Google? The Benefits of Ensuring Your Website Shows Up on Google Be Seen by…
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Ever wondered why some web pages have you scrolling through loads of information while others seem to laser-focus on getting you to click that shiny “Buy Now” button? In the digital marketing universe, the battle between content pages and landing pages is ongoing. Both serve vital roles in driving traffic, engaging audiences, and converting visitors into customers. However, their purposes,…
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Ensuring the protection of your website is not just important – it’s absolutely vital for upholding a secure and reputable online image. One of the critical pillars in fortifying your website’s security framework revolves around using SSL certificates. These digital certificates are necessary for encryption, safeguarding the data flow between a visitor’s browser and your website. By implementing SSL certificates,…
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It’s no secret — a business’s online presence can make or break its success. Your website is like the face of your brand in the virtual world, shaping visitors’ perceptions of your business and directly influencing your conversion rates. Among the many challenges companies face online, two website design mistakes stand out as culprits for driving down sales and leaving users…
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A solid online presence is essential for any business looking to expand its online reach. But if you want to drive website traffic, boost your online presence, and grow your business, integrating your social media platforms is the game-changer you’ve been searching for. Leveraging social media to drive traffic to your website is a strategic move that can enhance your…
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In the vast online world, standing out is key to getting noticed. Enter Search Engine Optimization (SEO), your ticket to mastering a stronger online presence. For businesses that want to build a solid online presence, attract organic traffic, and provide a positive user experience, website SEO is the ultimate game-changer you’ve been searching for. Don’t let the tech jargon scare…
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Are you looking for a game-changing solution to streamline your business operations and boost customer satisfaction levels? Look no further than integrating your business website with a Customer Relationship Management (CRM) system. This powerful tool can help drive exponential growth by providing personalized service, managing interactions, and tracking behavior. Integrating a CRM system allows businesses to gain valuable insights into…
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