Steve Soto is a veteran software engineer and the CTO and Partner at The Breezy Company. With a background that spans startups to large-scale infrastructure, Steve is passionate about building systems that scale with clarity and purpose.
He brings a unique blend of technical expertise and strategic insight across areas like decentralized technology, cloud engineering, and web platforms. Known for his ability to simplify the complex and calm boardroom tensions, Steve is the go-to technical strategist for brands aiming to future-proof their digital presence.
Ever wonder if changing that button color would really make a difference? Or if moving your sign-up form would lead to more conversions? Elements such as button colors or the placement of sign-up forms can significantly affect user behavior and conversion rates. This is where A/B testing comes into play – a valuable method for making data-driven web design decisions.
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Ever felt like your brain was doing mental gymnastics just trying to navigate a website? If so, you’ve experienced cognitive overload in user experience (UX) design. The human brain, despite its impressive capabilities, has limits to how much information it can process at once. Add to that the fact that our attention spans are short, and you get a disastrous…
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Picture this: You’ve built a thriving social media presence, your followers are growing, and engagement is through the roof. But when it comes to converting that buzz into actual website traffic, you’re hitting a wall. You’re constantly wondering how to drive traffic to your website from all this social media success. Sound familiar? You’re not alone. While social media can…
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A beautiful site is nothing without visitors. Discover 5 proven strategies to drive more website traffic, optimize content, enhance SEO, and harness social channels to grow your audience and generate leads effectively.
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SEO, or Search Engine Optimization , is the practice of enhancing your website to improve its visibility when people search for products or services related to your business in search engines like Google. The goal of SEO is to get your website to appear higher up in the search results, which can significantly increase the likelihood of attracting more traffic…
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Consider this: approximately 15% of the global population (that’s over a billion people) live with some form of disability. When we talk about disabilities and website accessibility, we’re not just talking about the more severe cases. Disabilities come in all forms, some visible, others not. This is why ensuring your website is accessible to all users is not just a…
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Have you ever been on a website, found exactly what you were looking for, clicked on it, and… nothing happened? So you clicked again. And again, your frustration grows with each click—welcome to the world of rage clicks. Yes, rage-clicking is a thing. It’s what happens when users repeatedly click on an element out of frustration because, well, your site…
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Your website is often the first—and possibly the last—impression you make on a potential customer. A bad user experience (UX) doesn’t just irritate your visitors; it actively drives them away, taking their wallets with them. So, before your website turns into a digital ghost town, take a hard look at five common faux pas and ask yourself—is your design up…
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Website maintenance isn’t optional—it’s essential. Learn how regular upkeep improves user experience, protects your data, boosts SEO, and strengthens your brand’s online presence.
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A complicated checkout is one of the fastest ways to lose an online sale. Learn 10 actionable tips to simplify your e-commerce checkout process, increase conversions, and keep customers happy—on both desktop and mobile devices.
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If you are a small business owner looking to improve your online presence and connect with your target audience, incorporating a blog page on your website is a fantastic way to expand your business. With 5.3 billion people accessing the internet , now is the time to create a blog page for your website. It’s a low-risk, high-reward service that lets you…
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Having a strong online presence is non-negotiable for small businesses looking to thrive online. One crucial aspect of this presence is ensuring that your business website appears prominently—and often— in Google search results. But why should small business owners care about their website’s visibility on Google? The Benefits of Ensuring Your Website Shows Up on Google Be Seen by…
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