Content
Followers Aren’t the Metric to Chase on Instagram Anymore. Here’s Why.
Let’s explore the shift in Instagram’s algorithm, how it impacts users, why followers are no longer the most effective, and best practices.
Continue Reading »
Content marketing for small businesses is about more than posting blogs—it’s how you tell your story, grow your audience, and create long-term credibility. At Breezy, we help brands produce clear, engaging content that aligns with their voice, drives traffic, and supports real growth.
Let’s explore the shift in Instagram’s algorithm, how it impacts users, why followers are no longer the most effective, and best practices.
Continue Reading »
Content marketing is often viewed purely as a tool for lead generation. And while it can be, there’s so much more value to it. In the past, businesses and marketers have focused on creating content that turns audiences into paying customers. They use the sales funnel to attract potential customers and turn them into clients. There has been a shift…
Continue Reading »
As a solopreneur, you have a lot of eggs in various baskets. You’re not just managing a business; you’re running every aspect of it —from providing services or products to handling sales, marketing, client acquisition, finances, and lead generation. It’s a lot for one person to handle, and it’s no surprise that content marketing often falls by the wayside, especially…
Continue Reading »
Marketing is no longer a siloed activity in a business. For a long time, it has operated that way though. It was almost as if there’s an entire section of a business of people who are doing the work, completing the services, building products, etc…and then there’s marketing, by itself and not always connected to the thought leaders and subject-matter…
Continue Reading »
If you’re a small business owner, solopreneur, or start-up founder, then you’ve probably considered paying for marketing services before if you aren’t currently. The question is… Should you go with a traditional marketing agency or opt for something a bit different like a scalable marketing team? It doesn’t matter if you have an internal person or if you already pay…
Continue Reading »
With various social media platforms, content types, ads, signs, websites, and countless other mediums, it can be really confusing to know how to market your business successfully. It’s difficult enough to figure out what will work best for your business, not to mention the actual execution. Marketing is obviously a necessary aspect of having a business, but it can sometimes…
Continue Reading »
It is easy to feel stuck creatively. Regardless of what your job is, coming up with new and exciting ideas – especially for your content strategy – can become difficult at times. So, what’s the solution? One of our favorite, and researched-backed ways to break out of this rut is to have a brain dump . This is a simple…
Continue Reading »
If you run or manage a business, you likely already know a thing or two about the sales funnel . You also know the competition you’re up against and how saturated the sales environment can be – no matter what industry you’re in. If you want to stand out in your space, be the go-to source, and have your sales…
Continue Reading »
Campaigns fade. Consistency sticks. Learn how consistent content marketing creates stronger audience trust, drives better SEO, and keeps your business top of mind long-term—without the burnout of big-bang campaigns.
Continue Reading »
The energy sector can be a tough place to build thought leadership, authority, and credibility, especially in an online presence and across social media. Content marketing can be an extremely effective way to go about this, but you might feel challenges like not knowing… What content to make What platforms to post on How to effectively connect with your audience…
Continue Reading »
SEO, or Search Engine Optimization , is the practice of enhancing your website to improve its visibility when people search for products or services related to your business in search engines like Google. The goal of SEO is to get your website to appear higher up in the search results, which can significantly increase the likelihood of attracting more traffic…
Continue Reading »
The solar space continues to expand and for good reason: we continue to see increasing demand for sustainable energy solutions. With this growth comes a lot of opportunities for companies looking to grow, but also some unique challenges to reach businesses and individual customers. Regardless of whether your solar energy business is targeting B2B, B2C, or both, content marketing can…
Continue Reading »
