Are you a one-person show? Is it overwhelming? We get it; you’re out there hustling, wearing all the hats, and building your business from the ground up. 81% of the small businesses in the United States are run by one person. It’s exciting, but let’s face it, the struggle is real. Not only do you have internal battles, but competition…
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The holiday season is upon us, and regular website maintenance is the key to boosting sales and enhancing user experience. In a recent article by CNBC , online shoppers spent $90.8 billion on Black Friday, which is roughly an average of $321.41 spent per person. As online shopping continues to soar, your website’s ability to handle the surge is crucial. With…
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The new year brings fresh opportunities for consultants to strategically grow their businesses and now is the perfect time to set those new goals and plan how you will accomplish them. We work with consultants every day and have seen significant growth in their businesses over the years through many of these tips and strategies. Let’s dive in! Tips to…
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Have you ever wondered why some websites seem to attract hordes of visitors and generate skyrocketing sales, while others struggle to keep their heads above the water? The secret lies in understanding customer behavior on your website. While traditional brick-and-mortar stores have the advantage of face-to-face interactions, websites often struggle to gain the insights into the minds of their customers.
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In today’s rapidly changing digital landscape, maintaining a strong competitive edge in the business game goes beyond having a static online presence. To maintain a strong competitive edge, businesses need to consistently optimize and update the content on their websites. Let’s break down why this is crucial and how savvy businesses are making it work. Updating Website Content is Your…
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If you’re a consultant, coach, or subject-matter expert, there has never been a better time for you to grow your business. In fact, the global consulting and coaching market is valued at over $250 billion , with $107 billion in the U.S. alone, and is only growing. However, the ability to stand out in this growing and crowded industry is…
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In today’s fast-paced digital world, having a well-designed website is crucial for the success in any business. Your website is often the first point of contact for potential customers, making it essential to ensure that it provides a seamless user experience. However, it’s not enough to simply create a visually appealing website. Even the most carefully designed websites can encounter…
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We’re in the final stretch of 2023 making it the perfect time to take a look at potential content marketing trends for 2024. Content marketing must constantly change to keep up with the evolution of social media platforms that continue to add features, search engines that are making changes to their algorithms, and the shifting behavior of online users. If…
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Smartphones have become as commonplace as keys and wallets, so it’s no surprise that the majority of internet users are accessing websites from their mobile devices more than ever before. Gone are the days when browsing was an activity reserved for the tranquility of one’s home or the stillness of an office. Today, people shop, research, and engage with brands…
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Navigating a website shouldn’t be a treasure hunt. In the digital marketplace, where every click can pivot a customer’s decision, the role of streamlined website navigation becomes not just necessary but critical. For a small business, the website serves as a 24/7 storefront. If customers can’t find the aisle with their favorite products, they won’t think twice before switching to…
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In the intricate web of online interactions, there’s a silent force at work, relentlessly streamlining user experiences. This is the world of caching—a seemingly technical process, yet its ripple effects touch upon the very heart of business performance. While caching’s intentions are noble, when mismanaged, it can spiral into a phenomenon we like to call “cache chaos.” Let’s explore this…
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Every link on a website acts as a bridge to an anticipated destination. Yet, when these bridges collapse, the user’s journey is abruptly halted. These digital impasses, known as broken links , might seem innocuous at first, but they harbor a cascade of adverse effects that range from frustrated visitors to diminishing SEO rankings. Let’s explore the multifaceted reasons why…
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While the main attractions—your products or services—draw the eye on your website, it’s the intricacies, the smaller details that often dictate the visitor’s journey. As they journey through your site the smoothness of the experience, clarity of direction, and the assurance of safety matter immensely. This is where the art of website maintenance intersects with the science of sales, creating…
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A sleek website design and compelling content often steal the spotlight. However, much like the steel frameworks that support our architectural masterpieces, there’s a hidden but integral component that ensures online businesses thrive: meticulous website maintenance. This silent powerhouse is pivotal in ensuring the digital realm’s smooth sailing. Website Maintenance Demystified Website maintenance isn’t a mere once-in-a-blue-moon affair. It’s an…
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As you probably already know, establishing your brand’s authenticity, credibility, and trustworthiness is the key to success. Nearly 86% of consumers cite brand authenticity as a main factor when deciding what brands they support and 81% of consumers stated they needed to trust the brand to buy from them. One way to build this authenticity and trust is through the…
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