Creating a powerful online reputation is no easy task, but essential to grow a business. Six years ago, Savannah recognized the growing demand for a more holistic content solution. With her freelance clients in mind and a vision for what small businesses truly needed, she co-founded The Breezy Company. Today, she leads teams that help entrepreneurs, startups, and solopreneurs scale their visibility, credibility, and trust through strategic content marketing. Savannah thrives at the intersection of brand growth and digital strategy – helping clients craft their stories with purpose and impact.
Writing and publishing a book looks a bit different nowadays than it once did. In years past, when an author signed with a publisher the majority of promotion and marketing was arranged by the publisher. However, with the advent and prevalence of social media today, most authors are expected to take care of their book promotion themselves. That’s why understand…
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As you may already know, content marketing is a modern approach to advertising and marketing for many types of businesses to bring in their ideal customer. Content marketing is affordable, effective, and most importantly unique. It also does something that traditional marketing and advertising do not – it actually provides value to the audience that it is targeting. Yet many…
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A content marketing strategy is the key to building strong brand recognition, awareness, establishing credibility and showing authority in your industry. If you start publishing content on social media or your blog without creating a well thought out strategy, you may occasionally get some things right, but you’ll also miss many opportunities to boost your business and expand your reach.
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You’ve probably heard the term “ROI” or “return on investment” before, but how does this relate to content marketing? Well, just like any form of marketing, there are costs and benefits associated with the content that your brand publishes. The ROI of content marketing tracks how much value those efforts offer your business, by comparing these figures. This is an…
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You likely know that creating ongoing content for your consulting business could be a huge benefit from brand awareness, to increased credibility, and even establishing yourself as a trusted source. While you know this is an important element of marketing your consulting business that doesn’t necessarily mean you know how to create this content or what makes it effective. This…
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Business consultants have a lot to keep track of. You are constantly focused on advising companies, helping them grow their sales and marketing initiatives, and offering clients tangible solutions, all while trying to attract new leads and grow your consulting business too. Creating consistent content is one of the many ways you can not only provide valuable resources to your…
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Business consultants need content marketing. The life of a business consultant may seem simple to those outside the field, but as a consultant, you know it is anything but! Not only do you need expertise and knowledge in helping other business owners and entrepreneurs become successful, but you also have to find ways to constantly market your own business, skills,…
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As a business consultant, you have likely either heard a good bit about content marketing or have even dabbled in this marketing tactic yourself. This intentional and strategic approach to marketing is based on the regular, expert, and relevant creation and publishing of content. The purpose of this content is to gain the awareness of a specific target market, to…
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Have you ever wondered what stops business owners from creating their own content marketing? Some may not know how, or fear their content wouldn’t be any good. Barriers can be mental, practical, or logistical. But content marketing barriers should not stop you from creating.
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A neglected area for most small businesses and startups is their content marketing strategy. Most startups and small businesses don’t realize that having this as a primary focus can go a long way in giving them the edge they need in their given industry. In fact, small businesses and startups can cement their place, in whatever field they are in, with high-quality content marketing strategies.
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Since the debut of email, the world of marketing was forever changed. The ability to reach potential customers through electronic messaging launched the digital marketing revolution — for better or worse. Over the decades, brands have shifted from overt sales emails and Internet ads to social media and SEO-friendly blogs that capture search users’ attention.
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Want more influence, visibility, and engagement? These 34 thought-leadership content benefits will convince you it’s time to share your voice, attract the right audience, and grow both your business and brand authority with value-first insights.
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