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Co-Founder and CEO

Creating a powerful online reputation is no easy task, but essential to grow a business. Six years ago, Savannah recognized the growing demand for a more holistic content solution. With her freelance clients in mind and a vision for what small businesses truly needed, she co-founded The Breezy Company. Today, she leads teams that help entrepreneurs, startups, and solopreneurs scale their visibility, credibility, and trust through strategic content marketing. Savannah thrives at the intersection of brand growth and digital strategy – helping clients craft their stories with purpose and impact.

Latest Articles by Savannah Abney

social media content
Content

What We Learned From Neil Patel’s Latest Social Media Content Study

The role of social media content in brand awareness is bigger than ever. But with so many businesses getting on social, is it even possible to stand out in the crowd? Neil Patel, trusted SEO expert and thought leader in all things digital marketing, recently released a mega-review of 50,000 social media posts . As content marketers, we were eager…
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Is Content Marketing Effective?
Content

Is Content Marketing Effective? The Top 10 Reasons Why It Is

Content marketing is a crucial and powerful tool for any business, small or large, B2B or straight to the customer. Having useful, reliable, related content on your site answers your audience’s questions, builds trust, generates leads, grows long-term relationships, and more. While you may know this, you still may wonder: Is content marketing effective…really? Today’s customers expect high-quality, consistent content…
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Thought Leaders Need to Use Content Marketing
Content

4 Reasons Why Thought Leaders Need to Use Content Marketing

You can say that you’re an industry authority or subject-matter expert all you want. But until you walk the talk, you’ll struggle to stand out among a growing crowd of faux entrepreneurs. You probably know that true leaders inspire others to action with their ideas. At a certain point, even the most well-connected person will lose their audience to someone who truly has something of value to offer.
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Content Marketing Trends for 2022
Content

Content Marketing Trends For 2022

As we look ahead to 2022, certain content marketing trends are poised to influence clicks and drive conversions all year long. The digital landscape is always changing. Your brand can stay relevant by keeping up with today’s most popular content marketing trends. From format to content, let’s take a look at the biggest content marketing trends for 2022. Learn everything…
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content marketing ideas for social media
Content

Content Marketing Ideas for Social Media

Content marketing is based on a simple yet powerful idea: your brand’s target audience will pay more attention if you deliver them value. By making your digital content revolve around their core interests, you’re more likely to meet the 3 core requirements of brand loyalty: Know, Like, and Trust. These content marketing ideas for social media will help you build the brand loyalty you’re looking for.
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Remote content creator working from home with Breezy tools
Content

Content Marketing Ideas for Small Businesses 

Content marketing is an effective and strategic way small businesses can attract a clearly defined audience without spending huge amounts of resources on advertising costs. Creating periodic and unique content for your audience while incredibly effective, also requires a good bit of creativity. Oftentimes businesses will start strong but then struggle to continue to produce content regularly. Or, in some instances, the content marketing efforts your small business is trying are not producing effective results. In this overview, we’ll provide you with some simple content marketing ideas for small businesses like yours.
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Content Marketing vs. Content Strategy
Content

Content Marketing vs. Content Strategy: What’s the Difference?

These days, content marketing is a popular term buzzing around the business world. The idea behind content marketing is simple and effective: rather than bombarding your audience with traditional advertising, you create meaningful, educational content aligned with your messaging to draw them to your brand. The key is that the content is formulated to inform and entertain the consumer while presenting your company or brand as an appealing source of this information. Studies show by and large that customers want to know more about the businesses they choose to give their money to, and content marketing is an important step in achieving this goal. But, there’s another phrase that is talked about often: Content strategy. Content Marketing vs. Content Strategy: …
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Content

What is White-Label Content Marketing?

White-label content marketing is a powerful tool to bring new services to your agency, without the overhead and pain of hiring more team members, digging into additional resources, and spending capital you may or may not have. White-label content marketing consists of a content company providing content marketing services on behalf of an agency or consultant’s clients as an extension…
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B2B Content Marketing
Content

How to Approach B2B Content Marketing

B2B content marketing, or business-to-business content marketing, focuses its marketing efforts on a small, target market. This type of marketing is based on a relationship with business buyers and focuses on generating leads that are value-driven. In contrast, B2C marketing, also known as business-to-customer marketing, is different in that it targets a much larger audience and focuses more on the product than building relationships. Despite the differences in these types of marketing, many of the principles of creating content remain the same.
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Top Breezy E-Guides

96 Call to Actions to Engage and Convert Your Website Visitors

Your Guide to Writing Perfect Alt Text

5 Questions to Ask Before Hiring a Social Media Consultant

Quick Guide to Social Media Captions

Level Up Your Website Messaging

10 Must-Know Tips to Get Your E-Commerce Website Ready for the Holidays

Amplifing Non-Profit Missions Through Storytelling: A Case Study

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