Creating a powerful online reputation is no easy task, but essential to grow a business. Six years ago, Savannah recognized the growing demand for a more holistic content solution. With her freelance clients in mind and a vision for what small businesses truly needed, she co-founded The Breezy Company. Today, she leads teams that help entrepreneurs, startups, and solopreneurs scale their visibility, credibility, and trust through strategic content marketing. Savannah thrives at the intersection of brand growth and digital strategy – helping clients craft their stories with purpose and impact.
You’re a small business owner, a startup founder, or a consultant, and you’re navigating the challenging waters of a tough economy. You might have your hand hovering over the ‘cancel’ button on various marketing initiatives, considering cutting back to preserve the budget. You might contemplate if this investment is worth it right now when things are already tight financially. However,…
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Storytelling isn’t just creative—it’s strategic. Discover 10 actionable storytelling tips to elevate your content marketing strategy, engage your audience on a deeper level, and turn your messaging into meaningful brand connections that convert.
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Learn how to use 6 distinct content types to craft stories that spark connection, build credibility, and drive audience engagement. From infographics to podcasts, this guide breaks down the unique value each format offers to your storytelling strategy.
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As a business owner, your plate is already full. The last thing you have time for is worrying about consistently posting on social media. You likely feel that pressure to consistently post and push out quality content. But, with everything else that you have to manage, it probably feels impossible. This can lead to creating mediocre content that gets posted…
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Are you struggling to consistently bring in new customers? If you’re looking for more effective ways to enhance your visibility, grow awareness of your business, and consistently bring in new customers, there’s a solution you may not have fully considered before. Google My Business is an incredibly powerful platform and tool that many business owners are not fully leveraging. People…
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An impressive 75% of US adults spend up to two hours watching short-form digital video content each day. As a business owner, this is something you absolutely should be taking advantage of. We’ve all seen just how popular TikTok, Instagram Reels, and Facebook Watch have gotten in the past few years, so it is pretty clear that video content is…
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‘Influencer marketing’ is getting a lot of buzz these days. But, is it for good reason? Or is it overhyped? Influencer marketing happens when companies team up with social media influencers to spread the word about their products or services. It’s like good ole word-of-mouth marketing but with a twist. Instead of your friend raving about something, it’s your go-to…
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Email marketing has been around since the inception of the Internet. For over two decades, it has been a preferred method of communication for businesses to reach their customers. However, with the rise of social media, some people have questioned whether email marketing is still relevant. The truth is, email marketing is still an essential component of any content marketing…
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Crafting emails that your audience eagerly opens requires a blend of compelling content and strategic planning. This guide delves into proven techniques to enhance your email’s appeal, from writing captivating subject lines to personalizing content that resonates. By implementing these strategies, you can significantly improve your email open rates and foster stronger connections with your subscribers.
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While content marketing remains one of the most effective marketing strategies out there, it can still be misunderstood, leading to less-than-ideal approaches and even worse, less-than-ideal results. Over our many years in the content marketing industry, we’ve seen a lot – the good, the bad, and the ugly you could say. If you want your content marketing strategy to succeed…
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As a marketing expert, I often hear from businesses and entrepreneurs who are struggling to reach their target audiences with content marketing. They usually have thoughts like… I understand a content marketing strategy is important, but where do I start? I’m on board with creating a content marketing strategy, but where do I implement it? How can I ensure our…
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AI tools like ChatGPT are transforming content marketing—but not replacing it. Learn how to use AI for writing marketing content the right way, with balance, creativity, and strategy.
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