Creating a powerful online reputation is no easy task, but essential to grow a business. Six years ago, Savannah recognized the growing demand for a more holistic content solution. With her freelance clients in mind and a vision for what small businesses truly needed, she co-founded The Breezy Company. Today, she leads teams that help entrepreneurs, startups, and solopreneurs scale their visibility, credibility, and trust through strategic content marketing. Savannah thrives at the intersection of brand growth and digital strategy – helping clients craft their stories with purpose and impact.
2025 Content Marketing Trends: Leveraging AI and Authenticity. There are 7 major content marketing trends we expect to see in 2025. Let’s break each one down and look at how you can leverage them.
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Turn Content into Client Magnets. It’s time to personalize your content, make it feel genuine instead of “salesy,” and speak directly to your clients’ pain points.
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Co-created content involves collaborating with other professionals to produce content that appeals to both of your audiences.
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Unlock the power of email marketing with engaging newsletters. Explore tips and strategies to create emails your audience will eagerly open.
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Everything you need to know on exactly what SearchGPT means for the future and how to use generative engine optimization (GEO) to navigate it.
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When you’re a small business owner, setting up a marketing budget can feel overwhelming. Where should you spend your money?…
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Let’s explore the shift in Instagram’s algorithm, how it impacts users, why followers are no longer the most effective, and best practices.
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Content marketing is often viewed purely as a tool for lead generation. And while it can be, there’s so much more value to it. In the past, businesses and marketers have focused on creating content that turns audiences into paying customers. They use the sales funnel to attract potential customers and turn them into clients. There has been a shift…
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As a solopreneur, you have a lot of eggs in various baskets. You’re not just managing a business; you’re running every aspect of it —from providing services or products to handling sales, marketing, client acquisition, finances, and lead generation. It’s a lot for one person to handle, and it’s no surprise that content marketing often falls by the wayside, especially…
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Marketing is no longer a siloed activity in a business. For a long time, it has operated that way though. It was almost as if there’s an entire section of a business of people who are doing the work, completing the services, building products, etc…and then there’s marketing, by itself and not always connected to the thought leaders and subject-matter…
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If you’re a small business owner, solopreneur, or start-up founder, then you’ve probably considered paying for marketing services before if you aren’t currently. The question is… Should you go with a traditional marketing agency or opt for something a bit different like a scalable marketing team? It doesn’t matter if you have an internal person or if you already pay…
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With various social media platforms, content types, ads, signs, websites, and countless other mediums, it can be really confusing to know how to market your business successfully. It’s difficult enough to figure out what will work best for your business, not to mention the actual execution. Marketing is obviously a necessary aspect of having a business, but it can sometimes…
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