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Content Marketing for Small Businesses

Craft strategic, consistent content that builds visibility and trust.

Content marketing for small businesses is about more than posting blogs—it’s how you tell your story, grow your audience, and create long-term credibility. At Breezy, we help brands produce clear, engaging content that aligns with their voice, drives traffic, and supports real growth.

Latest Insights on Content from Breezy

Why Small Businesses Should Invest in Content Marketing
Content

Why Small Businesses Should Invest in Content Marketing

When you’re a small business you may often feel like a little fish in a big pond. If that sounds like you, we get it. It’s hard to not feel that way when your budget and scale might not look the same as some of your larger competitors. Whether you’re a business that is just launching, or an established small business looking to grow, content marketing is your perfect solution. Let’s explore why small businesses should invest in content marketing.
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Strategic Quarterly Content Planning
Content

3 Ingredients for Successful Strategic Quarterly Content Planning

What’s on your content menu for the next few months? Do you have it planned out yet? Without planning, content delivery can miss the mark, or your market, and fail to produce results. Many businesses prefer to plan content a month in advance, the minimum recommended by experts. If you really want to serve up some good content to your audience, consider strategic quarterly content planning.
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Content Marketing is Like a First Date
Content

How Content Marketing is Like a First Date

Everyone has had a first date that’s gone poorly from the start, and there are often times a major thread these dates have in common. Many bad dates consist of an imbalance between how often each person talks. People who propel bad dates onward dominate the conversation and may even slip into braggadocio at points during the night.
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video content marketing
Content

How to Make Video Content Marketing Affordable

It’s hard to look around and not see video — in-person and online. YouTube has turned into the second biggest search engine in the world. Since YouTube was acquired by Google, people immediately click on video options (sourced from YouTube) when searching for anything via Google. Recipes, explainer videos, product demos, how-to videos – you name it and they’re clicking on it during their searches.
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getting started with content marketing
Content

Your First 3 Steps to Getting Started with Content Marketing

Are you using content marketing effectively to reach your customers and grow your business? Consistent content creation has continued to prove to be one of the best ways to raise brand awareness among your target audience. Content marketing can also bring you online authority, web traffic, leads, and sales. The best part? Getting started with content marketing is easier than…
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content marketing trends
Content

Content Marketing Trends We Expect to See

2020 was a wild ride for everyone. Our experiences, classes, work, and social interactions all began exclusively happening online. This is going to continue for the foreseeable future, if not forever in some ways. That’s why content marketing in 2021 will be more crucial than any year before.
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content marketing is a commitment
Content

Content Marketing is a Commitment, Not a Campaign 

Every company knows that marketing is an integral and critical part of lead generation. However, many companies are still relying solely on marketing campaigns, rather than long-term content marketing practices. Content marketing is quite different from a traditional marketing campaign. Content marketing is a commitment. While it is a long-term investment, it is one worth making this year.
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content marketing on a budget
Content

How to Utilize Content Marketing on a Budget

Whether your business is just starting out or you’re trying to scale it up, content marketing is an ideal way to grow your audience. It encompasses everything from information-rich blogs to explainer videos, all of which help expand your brand presence and drive more conversions. As with any business tactic worth your time, content marketing does cost money, but doesn’t have to break the bank. Here are four steps to optimizing your efforts and utilizing content marketing on a budget.
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content marketing drives sales
Content

How Content Marketing Drives Sales

There’s no question that content marketing drives sales. But content marketing is always changing. If you don’t know how to adapt, you can be certain that you aren’t tapping into its potential.
Consumers are looking for a deeper and more meaningful connection to a brand before becoming a loyal customer than ever before. So then the question is, how do you attract people through content marketing? …
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social media metrics
Content

What Metrics Should We Be Tracking on LinkedIn?

We get questions like this often and completely understand why! LinkedIn provides business owners with a great opportunity to boost their brand and connect with potential clients. Over the years, the platform has grown from simple resumé posting and job-hunting into a thriving social network. But with that growth have come many changes that can be difficult to know how to navigate and to know how to measure the success of your content on the platform. Let’s chat about some key social media metrics to track on LinkedIn.
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facebook content
Content

How Do I Know if My Facebook Content is Performing Well?

Creating valuable content for Facebook and other social media platforms is essential for any business these days. But it isn’t enough just to have a presence. You also have to make sure that your content is valuable, performing well, and reaching your audience. Analyzing social media metrics is all about knowing where to look and what to look for. What metrics should you be looking at to gauge your Facebook content and its success? Let’s start with the metrics found in the Page Insights section of the platform.
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The Breezy Company's Top E-Guides for Small Business Growth

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5 Ways Business Consultants Convert Expertise into Ongoing Content

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10 Essential Tips to Holiday-Proof Your E-Commerce Site

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Your Guide to Writing Perfect Alt Text

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Five Pro Tips to Safeguard Your Website Against Cyber Threats

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5 Questions to Ask Before Hiring a Social Media Consultant

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How to Create Ongoing Content When You Don’t Have Time To

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"I highly recommend working for Breezy if you're just starting out as a content creator. It's a really great way to get your feet wet and see what types of clients you like working with."
Hannah Warren
Content Creator

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Transformational Content Marketing for Coaches and Consultants

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  • 30-minute video call
  • Learn more about you and your business
  • Explore your challenges and goals
  • Talk about how Breezy works with you
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