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Content Marketing for Small Businesses

Craft strategic, consistent content that builds visibility and trust.

Content marketing for small businesses is about more than posting blogs—it’s how you tell your story, grow your audience, and create long-term credibility. At Breezy, we help brands produce clear, engaging content that aligns with their voice, drives traffic, and supports real growth.

Latest Insights on Content from Breezy

content marketing on a budget
Content

How to Utilize Content Marketing on a Budget

Whether your business is just starting out or you’re trying to scale it up, content marketing is an ideal way to grow your audience. It encompasses everything from information-rich blogs to explainer videos, all of which help expand your brand presence and drive more conversions. As with any business tactic worth your time, content marketing does cost money, but doesn’t have to break the bank. Here are four steps to optimizing your efforts and utilizing content marketing on a budget.
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content marketing drives sales
Content

How Content Marketing Drives Sales

There’s no question that content marketing drives sales. But content marketing is always changing. If you don’t know how to adapt, you can be certain that you aren’t tapping into its potential.
Consumers are looking for a deeper and more meaningful connection to a brand before becoming a loyal customer than ever before. So then the question is, how do you attract people through content marketing? …
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social media metrics
Content

What Metrics Should We Be Tracking on LinkedIn?

We get questions like this often and completely understand why! LinkedIn provides business owners with a great opportunity to boost their brand and connect with potential clients. Over the years, the platform has grown from simple resumé posting and job-hunting into a thriving social network. But with that growth have come many changes that can be difficult to know how to navigate and to know how to measure the success of your content on the platform. Let’s chat about some key social media metrics to track on LinkedIn.
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facebook content
Content

How Do I Know if My Facebook Content is Performing Well?

Creating valuable content for Facebook and other social media platforms is essential for any business these days. But it isn’t enough just to have a presence. You also have to make sure that your content is valuable, performing well, and reaching your audience. Analyzing social media metrics is all about knowing where to look and what to look for. What metrics should you be looking at to gauge your Facebook content and its success? Let’s start with the metrics found in the Page Insights section of the platform.
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tracking on instagram
Content

4 Metrics You Should be Tracking on Instagram

Building your online presence is an exciting time in the life of your brand. With the growth of social media for business over the past 5 years, in particular, there is more analytics to keep track of than ever before. But, with more data can also come more confusion. What metrics should you be tracking on Instagram and why track metrics in the first place?…
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Woman brainstorming thought leadership content ideas at a cafe laptop
Content

Where Should I Start With Thought Leadership Content? 

Thought leadership is many different things. Building an audience through high-quality content is a part of it, but it isn’t the whole piece of the pie. Thought leadership content isn’t just good content, it’s recognized expertise.
It’s the places and people that we think of when we’re searching for a specific niche. Besides being a content expert in your field, a thought leader will change people’s perceptions.
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increase seo
Content

What Kind of Content Should I Invest in to Increase SEO?

Creating content to increase SEO is critical to the success of your marketing initiatives. There are many different avenues you can take to garner web traffic and ensure your organization or business is being seen by a growing number of people every day. But where should you make a content investment first when your main goal is to increase SEO?…
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Marketer taking notes while planning content investment strategy
Content

Content Marketing Investment: Where Do I Start?

Content marketing can be an overwhelming concept, especially if you are new to it. At Breezy, we get it. Understanding the process and the different content marketing strategies is a crucial first step to making the right content marketing decisions for your company.
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Hands planning content strategy using clipboard and laptop
Content

Why You Should Be Planning Content by Category

Creating content to attract potential customers has more than proven itself to be an effective means of establishing credibility in an industry, garnering brand awareness, and keeping you top of mind with customers. However, without a robust strategy in place, you could just be rolling out content that doesn’t resonate with your audience or support your goals. This “see what sticks” approach leads to wasted time and effort. Instead, start with the categories to lay a strong foundation for your content.
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content planning
Content

An Easy Formula for Content Planning

When it comes to publishing content for your company or organization, you know that you need to be strategic with it. Delivering the best content to your customers in the most effective way can be a difficult task though. There is no perfect method, but at Breezy, we’ve developed a content plan that works very well for a few different…
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The Breezy Company's Top E-Guides for Small Business Growth

Essential Breezy E-Guides for Small Business Marketin

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Content is really the lifeblood of a lot of our campaigns and they make things super easy, organized and streamlined, in a way that takes a lot of pressure off of us.
Chris Strange
Principal at Helios Digital Agency

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