Content marketing is more than just blog posts—it’s the strategy behind how your business shows up, earns trust, and builds long-term authority online. At The Breezy Company, we specialize in helping small businesses, non-profits, and entrepreneurs create purposeful content that moves people to action. Explore tips, strategies, and examples that make content marketing work for you, not just fill space.
Content marketing is based on a simple yet powerful idea: your brand’s target audience will pay more attention if you deliver them value. By making your digital content revolve around their core interests, you’re more likely to meet the 3 core requirements of brand loyalty: Know, Like, and Trust. These content marketing ideas for social media will help you build the brand loyalty you’re looking for.
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Content marketing is an effective and strategic way small businesses can attract a clearly defined audience without spending huge amounts of resources on advertising costs. Creating periodic and unique content for your audience while incredibly effective, also requires a good bit of creativity. Oftentimes businesses will start strong but then struggle to continue to produce content regularly. Or, in some instances, the content marketing efforts your small business is trying are not producing effective results. In this overview, we’ll provide you with some simple content marketing ideas for small businesses like yours.
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These days, content marketing is a popular term buzzing around the business world. The idea behind content marketing is simple and effective: rather than bombarding your audience with traditional advertising, you create meaningful, educational content aligned with your messaging to draw them to your brand. The key is that the content is formulated to inform and entertain the consumer while presenting your company or brand as an appealing source of this information. Studies show by and large that customers want to know more about the businesses they choose to give their money to, and content marketing is an important step in achieving this goal. But, there’s another phrase that is talked about often: Content strategy. Content Marketing vs. Content Strategy: …
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B2B content marketing, or business-to-business content marketing, focuses its marketing efforts on a small, target market. This type of marketing is based on a relationship with business buyers and focuses on generating leads that are value-driven. In contrast, B2C marketing, also known as business-to-customer marketing, is different in that it targets a much larger audience and focuses more on the product than building relationships. Despite the differences in these types of marketing, many of the principles of creating content remain the same.
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Content is king, and sometimes it’s a tyrant. You need more content because people consume more. No matter how many content marketing ideas you have, it seems like you’re always playing catch-up. You might not realize it, but your best solution is actually right in front of you. You can repurpose content you’ve already created or create new dense content…
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Traditional marketing has long included tools such as paid ads. They have been an effective way for businesses of all sizes to reach their target audience and gain new customers. However, as technology progresses and consumer priorities evolve, paid ads and other traditional means are being joined by different styles of promotion, like content marketing. Curious how content marketing can…
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Timing matters in marketing. Learn when to use content marketing to convert leads, educate your audience, and build trust with smart, strategic content across your website and social platforms.
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Making an impact in your industry, online, world is more important than ever. Having the right blend of content is the key to doing just that. If you’ve decided to start investing in content marketing, you may find yourself wondering “What kind of content marketing is best?” or “What will get me the most bang for my buck?” or even “What would work best for my business?”…
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When you’re a small business you may often feel like a little fish in a big pond. If that sounds like you, we get it. It’s hard to not feel that way when your budget and scale might not look the same as some of your larger competitors. Whether you’re a business that is just launching, or an established small business looking to grow, content marketing is your perfect solution. Let’s explore why small businesses should invest in content marketing.
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Everyone has had a first date that’s gone poorly from the start, and there are often times a major thread these dates have in common. Many bad dates consist of an imbalance between how often each person talks. People who propel bad dates onward dominate the conversation and may even slip into braggadocio at points during the night.
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Are you using content marketing effectively to reach your customers and grow your business? Consistent content creation has continued to prove to be one of the best ways to raise brand awareness among your target audience. Content marketing can also bring you online authority, web traffic, leads, and sales. The best part? Getting started with content marketing is easier than…
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2020 was a wild ride for everyone. Our experiences, classes, work, and social interactions all began exclusively happening online. This is going to continue for the foreseeable future, if not forever in some ways. That’s why content marketing in 2021 will be more crucial than any year before.
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