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Content Marketing for Small Businesses

Proven strategies to create, share, and scale content that builds brand trust, drives engagement, and boosts your business reputation.

Content marketing is more than just blog posts—it’s the strategy behind how your business shows up, earns trust, and builds long-term authority online. At The Breezy Company, we specialize in helping small businesses, non-profits, and entrepreneurs create purposeful content that moves people to action. Explore tips, strategies, and examples that make content marketing work for you, not just fill space.

Latest Insights on Content Marketing from Breezy

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Content

How Content Marketing Impacts the Sales Funnel

If you run or manage a business, you likely already know a thing or two about the sales funnel . You also know the competition you’re up against and how saturated the sales environment can be – no matter what industry you’re in. If you want to stand out in your space, be the go-to source, and have your sales…
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Content

How To: Build Thought Leadership in the Energy Sector

The energy sector can be a tough place to build thought leadership, authority, and credibility, especially in an online presence and across social media. Content marketing can be an extremely effective way to go about this, but you might feel challenges like not knowing… What content to make What platforms to post on How to effectively connect with your audience…
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content
Content

Types of Content Marketing: What’s Good, Better, and Best

When it comes to content, there is a seemingly endless list of possibilities of what you can talk about and create. This huge range of options sounds great in theory, but when you actually have to decide what to create… it can get confusing. Thinking about content marketing in terms of “good, better, and best” can help clear up your…
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Content

5 Content Marketing Best Practices to Improve Your Brand’s Visibility

If you have a business, then there’s no question that you want to make sure you have the best brand visibility possible because… You can’t get customers if no one knows about your brand. One of the best ways to improve brand visibility, whether it is for an individual or an organization, is through content marketing. Through fresh, valuable, and…
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Content

The Rise of Social Media as the New Search Engine: How to Leverage Its Power for Success

In today’s digital age, social media has become more than just a platform for staying connected with friends and family. It has transformed into a powerful search engine, where users can find information, discover new products, and connect with brands and influencers. The rise of social media as the new search engine has completely revolutionized the way businesses promote themselves…
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Content

17 Content Marketing Facts Every Business Owner Should Know

You’ve probably heard this a million times as a business owner by now: “Content marketing is important.” But, why should you care? How is this marketing approach actually going to help grow your business and increase your bottom line? Here are 17 stats that will convince you to start using content marketing if you aren’t already. 🙂 17 Reasons You…
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