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Content Marketing for Small Businesses

Proven strategies to create, share, and scale content that builds brand trust, drives engagement, and boosts your business reputation.

Content marketing is more than just blog posts—it’s the strategy behind how your business shows up, earns trust, and builds long-term authority online. At The Breezy Company, we specialize in helping small businesses, non-profits, and entrepreneurs create purposeful content that moves people to action. Explore tips, strategies, and examples that make content marketing work for you, not just fill space.

Latest Insights on Content Marketing from Breezy

consistent
Content

Solopreneurs: Here are 5 Easy Tactics to Keep Your Content Consistent

As a solopreneur, you have a lot of eggs in various baskets. You’re not just managing a business; you’re running every aspect of it —from providing services or products to handling sales, marketing, client acquisition, finances, and lead generation. It’s a lot for one person to handle, and it’s no surprise that content marketing often falls by the wayside, especially…
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Coach writing an educational blog to share expertise and improve SEO
Content

How Content Marketing Impacts the Sales Funnel

If you run or manage a business, you likely already know a thing or two about the sales funnel . You also know the competition you’re up against and how saturated the sales environment can be – no matter what industry you’re in. If you want to stand out in your space, be the go-to source, and have your sales…
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Industrial energy facility with cooling towers and steam under twilight sky
Content

How To: Build Thought Leadership in the Energy Sector

The energy sector can be a tough place to build thought leadership, authority, and credibility, especially in an online presence and across social media. Content marketing can be an extremely effective way to go about this, but you might feel challenges like not knowing… What content to make What platforms to post on How to effectively connect with your audience…
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solar-energy
Content

4 Essential Content Marketing Strategies for Solar Energy Companies

The solar space continues to expand and for good reason: we continue to see increasing demand for sustainable energy solutions. With this growth comes a lot of opportunities for companies looking to grow, but also some unique challenges to reach businesses and individual customers. Regardless of whether your solar energy business is targeting B2B, B2C, or both, content marketing can…
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content
Content

Types of Content Marketing: What’s Good, Better, and Best

When it comes to content, there is a seemingly endless list of possibilities of what you can talk about and create. This huge range of options sounds great in theory, but when you actually have to decide what to create… it can get confusing. Thinking about content marketing in terms of “good, better, and best” can help clear up your…
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search-engine
Content

Social Media as Your New Search Engine: Tips to Boost Visibility

In today’s digital age, social media has become more than just a platform for staying connected with friends and family. It has transformed into a powerful search engine, where users can find information, discover new products, and connect with brands and influencers. The rise of social media as the new search engine has completely revolutionized the way businesses promote themselves…
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content-marketing
Content

17 Content Marketing Facts Every Business Owner Should Know

You’ve probably heard this a million times as a business owner by now: “Content marketing is important.” But, why should you care? How is this marketing approach actually going to help grow your business and increase your bottom line? Here are 17 stats that will convince you to start using content marketing if you aren’t already. 🙂 17 Reasons You…
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Young female small business owner working on a laptop in a plant-filled workspace, emphasizing the importance of a strong online presence and effective content marketing strategies.
Content

Solopreneur Content Marketing: Stand Out with The Breezy Company

Are you a one-person show? Is it overwhelming? We get it; you’re out there hustling, wearing all the hats, and building your business from the ground up. 81% of the small businesses in the United States are run by one person. It’s exciting, but let’s face it, the struggle is real.  Not only do you have internal battles, but competition…
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Essential Breezy E-Guides for Small Business Marketin

Your Guide to Writing Perfect Alt Text

How to Create On-Going Content When You Don’t Have Time To

10 Signs Your Website Needs Professional Maintenance

15 Essential Elements That Every Website Should Have

Website Cheat Sheet

Website Wellness Checklist

Transformational Content Marketing for Coaches and Consultants

What to Expect

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