Content marketing is more than just blog posts—it’s the strategy behind how your business shows up, earns trust, and builds long-term authority online. At The Breezy Company, we specialize in helping small businesses, non-profits, and entrepreneurs create purposeful content that moves people to action. Explore tips, strategies, and examples that make content marketing work for you, not just fill space.
“Content marketing,” “SEO,” “organic content,” and “paid content,” are all phrases you’ve likely heard a lot, but why should you care? If you’re a business owner, consultant, or entrepreneur, then these words have a lot more weight than you’d think. You’ve probably heard the term “return on investment” (ROI) before, but how does this relate to content marketing? Just like…
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If content marketing has been on your radar, but you haven’t committed to doing it yourself yet, then you’re in the right place. Content marketing is one of the most valuable tools in any business’s arsenal. It is truly such a game-changer. Instead of going at your audience with “salesy” advertising campaigns, content marketing lets you connect with people in…
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Tools and Tips for Successful Content Creation as a Solopreneur. Discover the power of consistent content creation for solopreneurs. Grow your business, establish authority, and connect with clients.
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The Value of an Expert Content Creator for Niche Industries. It’s actually a good thing when your content creator is not an expert in your industry. Let’s break down why that is.
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2025 Content Marketing Trends: Leveraging AI and Authenticity. There are 7 major content marketing trends we expect to see in 2025. Let’s break each one down and look at how you can leverage them.
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Turn Content into Client Magnets. It’s time to personalize your content, make it feel genuine instead of “salesy,” and speak directly to your clients’ pain points.
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Co-created content involves collaborating with other professionals to produce content that appeals to both of your audiences.
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Unlock the power of email marketing with engaging newsletters. Explore tips and strategies to create emails your audience will eagerly open.
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Everything you need to know on exactly what SearchGPT means for the future and how to use generative engine optimization (GEO) to navigate it.
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When you’re a small business owner, setting up a marketing budget can feel overwhelming. Where should you spend your money?…
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Let’s explore the shift in Instagram’s algorithm, how it impacts users, why followers are no longer the most effective, and best practices.
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Content marketing is often viewed purely as a tool for lead generation. And while it can be, there’s so much more value to it. In the past, businesses and marketers have focused on creating content that turns audiences into paying customers. They use the sales funnel to attract potential customers and turn them into clients. There has been a shift…
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