You’ve probably heard the term “ROI” or “return on investment” before, but how does this relate to content marketing? Well, just like any form of marketing, there are costs and benefits associated with the content that your brand publishes. The ROI of content marketing tracks how much value those efforts offer your business, by comparing these figures. This is an…
Continue Reading »
You likely know that creating ongoing content for your consulting business could be a huge benefit from brand awareness, to increased credibility, and even establishing yourself as a trusted source. While you know this is an important element of marketing your consulting business that doesn’t necessarily mean you know how to create this content or what makes it effective. This…
Continue Reading »
Business consultants have a lot to keep track of. You are constantly focused on advising companies, helping them grow their sales and marketing initiatives, and offering clients tangible solutions, all while trying to attract new leads and grow your consulting business too. Creating consistent content is one of the many ways you can not only provide valuable resources to your…
Continue Reading »
Business consultants need content marketing. The life of a business consultant may seem simple to those outside the field, but as a consultant, you know it is anything but! Not only do you need expertise and knowledge in helping other business owners and entrepreneurs become successful, but you also have to find ways to constantly market your own business, skills,…
Continue Reading »
Unlock the potential of your consulting expertise by transforming it into engaging content. This guide presents five practical methods for consultants to create and share valuable content consistently. From recording insights to utilizing prompt guides, learn how to effectively communicate your knowledge and establish authority in your field.
Continue Reading »
As a business consultant, you have likely either heard a good bit about content marketing or have even dabbled in this marketing tactic yourself. This intentional and strategic approach to marketing is based on the regular, expert, and relevant creation and publishing of content. The purpose of this content is to gain the awareness of a specific target market, to…
Continue Reading »
Have you ever wondered what stops business owners from creating their own content marketing? Some may not know how, or fear their content wouldn’t be any good. Barriers can be mental, practical, or logistical. But content marketing barriers should not stop you from creating.
Continue Reading »
A neglected area for most small businesses and startups is their content marketing strategy. Most startups and small businesses don’t realize that having this as a primary focus can go a long way in giving them the edge they need in their given industry. In fact, small businesses and startups can cement their place, in whatever field they are in, with high-quality content marketing strategies.
Continue Reading »
Since the debut of email, the world of marketing was forever changed. The ability to reach potential customers through electronic messaging launched the digital marketing revolution — for better or worse. Over the decades, brands have shifted from overt sales emails and Internet ads to social media and SEO-friendly blogs that capture search users’ attention.
Continue Reading »
Want more influence, visibility, and engagement? These 34 thought-leadership content benefits will convince you it’s time to share your voice, attract the right audience, and grow both your business and brand authority with value-first insights.
Continue Reading »
Want to boost your personal brand and share your industry expertise? These 4 powerful tips will help you create engaging, credible, and effective thought-leadership content that builds real trust and recognition.
Continue Reading »
As the global population increasingly becomes more connected and social platforms continually grow, there is more content being published than ever in history. It’s also never been easier or more affordable to produce content consistently and in large volumes. Even though this is the case, it’s the very reason why thought leadership matters more than ever before. The Democratization of…
Continue Reading »
Subject-matter experts (SMEs) can power your brand’s content marketing success—if you know how to capture their insights. Discover two easy ways to turn internal knowledge into high-quality, SEO-friendly content that positions your brand as a thought leader.
Continue Reading »
The role of social media content in brand awareness is bigger than ever. But with so many businesses getting on social, is it even possible to stand out in the crowd? Neil Patel, trusted SEO expert and thought leader in all things digital marketing, recently released a mega-review of 50,000 social media posts . As content marketers, we were eager…
Continue Reading »
Content marketing is a crucial and powerful tool for any business, small or large, B2B or straight to the customer. Having useful, reliable, related content on your site answers your audience’s questions, builds trust, generates leads, grows long-term relationships, and more. While you may know this, you still may wonder: Is content marketing effective…really? Today’s customers expect high-quality, consistent content…
Continue Reading »
