Are you using content marketing effectively to reach your customers and grow your business? Consistent content creation has continued to prove to be one of the best ways to raise brand awareness among your target audience. Content marketing can also bring you online authority, web traffic, leads, and sales. The best part? Getting started with content marketing is easier than…
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Before you bring on a social media consultant, make sure they’re the right fit. These five smart questions will help you identify qualified experts who align with your goals and deliver measurable value.
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2020 was a wild ride for everyone. Our experiences, classes, work, and social interactions all began exclusively happening online. This is going to continue for the foreseeable future, if not forever in some ways. That’s why content marketing in 2021 will be more crucial than any year before.
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Every company knows that marketing is an integral and critical part of lead generation. However, many companies are still relying solely on marketing campaigns, rather than long-term content marketing practices. Content marketing is quite different from a traditional marketing campaign. Content marketing is a commitment. While it is a long-term investment, it is one worth making this year.
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Whether your business is just starting out or you’re trying to scale it up, content marketing is an ideal way to grow your audience. It encompasses everything from information-rich blogs to explainer videos, all of which help expand your brand presence and drive more conversions. As with any business tactic worth your time, content marketing does cost money, but doesn’t have to break the bank. Here are four steps to optimizing your efforts and utilizing content marketing on a budget.
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There’s no question that content marketing drives sales. But content marketing is always changing. If you don’t know how to adapt, you can be certain that you aren’t tapping into its potential.
Consumers are looking for a deeper and more meaningful connection to a brand before becoming a loyal customer than ever before. So then the question is, how do you attract people through content marketing? …
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The holiday season is a critical time for businesses to step up their content marketing efforts. Learn four practical and powerful tips to craft an engaging holiday content marketing strategy—from audience insights to festive planning that drives results.
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We get questions like this often and completely understand why! LinkedIn provides business owners with a great opportunity to boost their brand and connect with potential clients. Over the years, the platform has grown from simple resumé posting and job-hunting into a thriving social network. But with that growth have come many changes that can be difficult to know how to navigate and to know how to measure the success of your content on the platform. Let’s chat about some key social media metrics to track on LinkedIn.
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Creating valuable content for Facebook and other social media platforms is essential for any business these days. But it isn’t enough just to have a presence. You also have to make sure that your content is valuable, performing well, and reaching your audience. Analyzing social media metrics is all about knowing where to look and what to look for. What metrics should you be looking at to gauge your Facebook content and its success? Let’s start with the metrics found in the Page Insights section of the platform.
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Building your online presence is an exciting time in the life of your brand. With the growth of social media for business over the past 5 years, in particular, there is more analytics to keep track of than ever before. But, with more data can also come more confusion. What metrics should you be tracking on Instagram and why track metrics in the first place?…
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Social media had already become an essential marketing tool for any business, long before a worldwide pandemic. But in an age where more people than ever are working and shopping from home, it’s become obvious that, more than ever before, your company’s social media presence is the most important tool you have.
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Thought leadership is many different things. Building an audience through high-quality content is a part of it, but it isn’t the whole piece of the pie. Thought leadership content isn’t just good content, it’s recognized expertise.
It’s the places and people that we think of when we’re searching for a specific niche. Besides being a content expert in your field, a thought leader will change people’s perceptions.
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Creating content to increase SEO is critical to the success of your marketing initiatives. There are many different avenues you can take to garner web traffic and ensure your organization or business is being seen by a growing number of people every day. But where should you make a content investment first when your main goal is to increase SEO?…
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Hashtags are still relevant for pulling in your target audience and helping people find the types of content that you’re putting out into the world. This is especially true on LinkedIn with the hashtag follow setting you can choose and the alerts you get when something is happening on one of the hashtags that you follow! Why don’t people use…
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Creating content that resonates isn’t just about writing—it’s about strategy. Learn three proven methods to craft better content that drives results, engages your readers, and aligns with your business goals.
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