Content Marketing Resources to Boost Your Strategy

Eguide

Quick Guide to Social Media Captions

Elevate your social media game with our Quick Guide to Social Media Captions. This concise eGuide offers practical tips to craft compelling captions that resonate with your audience. Learn how to write text that not only complements your visuals but also drives engagement and fosters community interaction. Whether you’re a seasoned marketer or just starting out, this guide provides valuable insights to enhance your social media presence.
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Content

Why Small Businesses Should Invest in Content Marketing

When you’re a small business you may often feel like a little fish in a big pond. If that sounds like you, we get it. It’s hard to not feel that way when your budget and scale might not look the same as some of your larger competitors. Whether you’re a business that is just launching, or an established small business looking to grow, content marketing is your perfect solution. Let’s explore why small businesses should invest in content marketing.
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News

Twitter Removes the Crop Feature: What You Need to Know

Twitter made one of the biggest updates to their social media platform yet when they removed the crop feature on Wednesday. Twitter users quickly took to celebrating the update that eliminated the frustrating crop feature, especially artists on the platform. To learn everything you need to know about the Twitter update, what prompted it, and where to see the action, read on below!…
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Content

3 Ingredients for Successful Strategic Quarterly Content Planning

What’s on your content menu for the next few months? Do you have it planned out yet? Without planning, content delivery can miss the mark, or your market, and fail to produce results. Many businesses prefer to plan content a month in advance, the minimum recommended by experts. If you really want to serve up some good content to your audience, consider strategic quarterly content planning.
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Content

How Content Marketing is Like a First Date

Everyone has had a first date that’s gone poorly from the start, and there are often times a major thread these dates have in common. Many bad dates consist of an imbalance between how often each person talks. People who propel bad dates onward dominate the conversation and may even slip into braggadocio at points during the night.
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Content

How to Make Video Content Marketing Affordable

It’s hard to look around and not see video — in-person and online. YouTube has turned into the second biggest search engine in the world. Since YouTube was acquired by Google, people immediately click on video options (sourced from YouTube) when searching for anything via Google. Recipes, explainer videos, product demos, how-to videos – you name it and they’re clicking on it during their searches.
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Content

Your First 3 Steps to Getting Started with Content Marketing

Are you using content marketing effectively to reach your customers and grow your business? Consistent content creation has continued to prove to be one of the best ways to raise brand awareness among your target audience. Content marketing can also bring you online authority, web traffic, leads, and sales. The best part? Getting started with content marketing is easier than…
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Marketing consultant answering social strategy questions via video call

Eguide

5 Questions to Ask Before Hiring a Social Media Consultant

Before you bring on a social media consultant, make sure they’re the right fit. These five smart questions will help you identify qualified experts who align with your goals and deliver measurable value.
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Content

Content Marketing Trends We Expect to See

2020 was a wild ride for everyone. Our experiences, classes, work, and social interactions all began exclusively happening online. This is going to continue for the foreseeable future, if not forever in some ways. That’s why content marketing in 2021 will be more crucial than any year before.
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Content

Content Marketing is a Commitment, Not a Campaign

Every company knows that marketing is an integral and critical part of lead generation. However, many companies are still relying solely on marketing campaigns, rather than long-term content marketing practices. Content marketing is quite different from a traditional marketing campaign. Content marketing is a commitment. While it is a long-term investment, it is one worth making this year.
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Content

How to Utilize Content Marketing on a Budget

Whether your business is just starting out or you’re trying to scale it up, content marketing is an ideal way to grow your audience. It encompasses everything from information-rich blogs to explainer videos, all of which help expand your brand presence and drive more conversions. As with any business tactic worth your time, content marketing does cost money, but doesn’t have to break the bank. Here are four steps to optimizing your efforts and utilizing content marketing on a budget.
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Content

How Content Marketing Drives Sales

There’s no question that content marketing drives sales. But content marketing is always changing. If you don’t know how to adapt, you can be certain that you aren’t tapping into its potential.
Consumers are looking for a deeper and more meaningful connection to a brand before becoming a loyal customer than ever before. So then the question is, how do you attract people through content marketing? …
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Content

4 Tips for Your Holiday Content Marketing Strategy

The holiday season is a critical time for businesses to step up their content marketing efforts. Learn four practical and powerful tips to craft an engaging holiday content marketing strategy—from audience insights to festive planning that drives results.
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Content

What Metrics Should We Be Tracking on LinkedIn?

We get questions like this often and completely understand why! LinkedIn provides business owners with a great opportunity to boost their brand and connect with potential clients. Over the years, the platform has grown from simple resumé posting and job-hunting into a thriving social network. But with that growth have come many changes that can be difficult to know how to navigate and to know how to measure the success of your content on the platform. Let’s chat about some key social media metrics to track on LinkedIn.
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Resources

Level Up Your Website Messaging

Resources

10 Must-Know Tips to Get Your E-Commerce Website Ready for the Holidays

Resources

Your Guide to Writing Perfect Alt Text

Resources

Website Wellness Checklist

Resources

3 Methods for Creating Better Content

Resources

5 Ways that Business Consultants can Download Their Expertise to Create Ongoing Content

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Transformational Content Marketing for Coaches and Consultants: A Case Study

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