Learn how to use 6 distinct content types to craft stories that spark connection, build credibility, and drive audience engagement. From infographics to podcasts, this guide breaks down the unique value each format offers to your storytelling strategy.
Continue Reading »
As a business owner, your plate is already full. The last thing you have time for is worrying about consistently posting on social media. You likely feel that pressure to consistently post and push out quality content. But, with everything else that you have to manage, it probably feels impossible. This can lead to creating mediocre content that gets posted…
Continue Reading »
Are you struggling to consistently bring in new customers? If you’re looking for more effective ways to enhance your visibility, grow awareness of your business, and consistently bring in new customers, there’s a solution you may not have fully considered before. Google My Business is an incredibly powerful platform and tool that many business owners are not fully leveraging. People…
Continue Reading »
An impressive 75% of US adults spend up to two hours watching short-form digital video content each day. As a business owner, this is something you absolutely should be taking advantage of. We’ve all seen just how popular TikTok, Instagram Reels, and Facebook Watch have gotten in the past few years, so it is pretty clear that video content is…
Continue Reading »
‘Influencer marketing’ is getting a lot of buzz these days. But, is it for good reason? Or is it overhyped? Influencer marketing happens when companies team up with social media influencers to spread the word about their products or services. It’s like good ole word-of-mouth marketing but with a twist. Instead of your friend raving about something, it’s your go-to…
Continue Reading »
Email marketing has been around since the inception of the Internet. For over two decades, it has been a preferred method of communication for businesses to reach their customers. However, with the rise of social media, some people have questioned whether email marketing is still relevant. The truth is, email marketing is still an essential component of any content marketing…
Continue Reading »
Crafting emails that your audience eagerly opens requires a blend of compelling content and strategic planning. This guide delves into proven techniques to enhance your email’s appeal, from writing captivating subject lines to personalizing content that resonates. By implementing these strategies, you can significantly improve your email open rates and foster stronger connections with your subscribers.
Continue Reading »
While content marketing remains one of the most effective marketing strategies out there, it can still be misunderstood, leading to less-than-ideal approaches and even worse, less-than-ideal results. Over our many years in the content marketing industry, we’ve seen a lot – the good, the bad, and the ugly you could say. If you want your content marketing strategy to succeed…
Continue Reading »
As a marketing expert, I often hear from businesses and entrepreneurs who are struggling to reach their target audiences with content marketing. They usually have thoughts like… I understand a content marketing strategy is important, but where do I start? I’m on board with creating a content marketing strategy, but where do I implement it? How can I ensure our…
Continue Reading »
AI tools like ChatGPT are transforming content marketing—but not replacing it. Learn how to use AI for writing marketing content the right way, with balance, creativity, and strategy.
Continue Reading »
Most businesses invest a significant amount of their time, resources, and budget into their marketing initiatives. However, if you aren’t leveraging high-quality content as the basis for your marketing initiatives, you may not be getting the brand exposure, authority, or even leads that you could be. High-quality content is critical for your marketing strategy. Why High-Quality Content is Critical High-quality…
Continue Reading »
Which of these statements describes your brand? “We have a solid brand and consistent customers/clients, but we’re ready to grow and take our business to the next level.” “We just launched our company and are starting from the ground up. We need exposure because no one knows we’re out there yet.” “We’ve been in business a while, but I feel…
Continue Reading »
As a real estate agent, you’re likely familiar with leveraging content marketing for your business. Whether you use social media, a blog, or other mediums to do so, you understand the importance of remaining top of mind for your clients and providing ongoing education and value to them. However, the longer you are in an industry, the more difficult it…
Continue Reading »
Writing and publishing a book looks a bit different nowadays than it once did. In years past, when an author signed with a publisher the majority of promotion and marketing was arranged by the publisher. However, with the advent and prevalence of social media today, most authors are expected to take care of their book promotion themselves. That’s why understand…
Continue Reading »
As you may already know, content marketing is a modern approach to advertising and marketing for many types of businesses to bring in their ideal customer. Content marketing is affordable, effective, and most importantly unique. It also does something that traditional marketing and advertising do not – it actually provides value to the audience that it is targeting. Yet many…
Continue Reading »
