‘Influencer marketing’ is getting a lot of buzz these days. But, is it for good reason? Or is it overhyped? Influencer marketing happens when companies team up with social media influencers to spread the word about their products or services. It’s like good ole word-of-mouth marketing but with a twist. Instead of your friend raving about something, it’s your go-to…
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Email marketing has been around since the inception of the Internet. For over two decades, it has been a preferred method of communication for businesses to reach their customers. However, with the rise of social media, some people have questioned whether email marketing is still relevant. The truth is, email marketing is still an essential component of any content marketing…
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Crafting emails that your audience eagerly opens requires a blend of compelling content and strategic planning. This guide delves into proven techniques to enhance your email’s appeal, from writing captivating subject lines to personalizing content that resonates. By implementing these strategies, you can significantly improve your email open rates and foster stronger connections with your subscribers.
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While content marketing remains one of the most effective marketing strategies out there, it can still be misunderstood, leading to less-than-ideal approaches and even worse, less-than-ideal results. Over our many years in the content marketing industry, we’ve seen a lot – the good, the bad, and the ugly you could say. If you want your content marketing strategy to succeed…
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As a marketing expert, I often hear from businesses and entrepreneurs who are struggling to reach their target audiences with content marketing. They usually have thoughts like… I understand a content marketing strategy is important, but where do I start? I’m on board with creating a content marketing strategy, but where do I implement it? How can I ensure our…
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AI tools like ChatGPT are transforming content marketing—but not replacing it. Learn how to use AI for writing marketing content the right way, with balance, creativity, and strategy.
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Most businesses invest a significant amount of their time, resources, and budget into their marketing initiatives. However, if you aren’t leveraging high-quality content as the basis for your marketing initiatives, you may not be getting the brand exposure, authority, or even leads that you could be. High-quality content is critical for your marketing strategy. Why High-Quality Content is Critical High-quality…
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Which of these statements describes your brand? “We have a solid brand and consistent customers/clients, but we’re ready to grow and take our business to the next level.” “We just launched our company and are starting from the ground up. We need exposure because no one knows we’re out there yet.” “We’ve been in business a while, but I feel…
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As a real estate agent, you’re likely familiar with leveraging content marketing for your business. Whether you use social media, a blog, or other mediums to do so, you understand the importance of remaining top of mind for your clients and providing ongoing education and value to them. However, the longer you are in an industry, the more difficult it…
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Writing and publishing a book looks a bit different nowadays than it once did. In years past, when an author signed with a publisher the majority of promotion and marketing was arranged by the publisher. However, with the advent and prevalence of social media today, most authors are expected to take care of their book promotion themselves. That’s why understand…
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As you may already know, content marketing is a modern approach to advertising and marketing for many types of businesses to bring in their ideal customer. Content marketing is affordable, effective, and most importantly unique. It also does something that traditional marketing and advertising do not – it actually provides value to the audience that it is targeting. Yet many…
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A content marketing strategy is the key to building strong brand recognition, awareness, establishing credibility and showing authority in your industry. If you start publishing content on social media or your blog without creating a well thought out strategy, you may occasionally get some things right, but you’ll also miss many opportunities to boost your business and expand your reach.
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You’ve probably heard the term “ROI” or “return on investment” before, but how does this relate to content marketing? Well, just like any form of marketing, there are costs and benefits associated with the content that your brand publishes. The ROI of content marketing tracks how much value those efforts offer your business, by comparing these figures. This is an…
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You likely know that creating ongoing content for your consulting business could be a huge benefit from brand awareness, to increased credibility, and even establishing yourself as a trusted source. While you know this is an important element of marketing your consulting business that doesn’t necessarily mean you know how to create this content or what makes it effective. This…
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Business consultants have a lot to keep track of. You are constantly focused on advising companies, helping them grow their sales and marketing initiatives, and offering clients tangible solutions, all while trying to attract new leads and grow your consulting business too. Creating consistent content is one of the many ways you can not only provide valuable resources to your…
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