Steve Soto is a veteran software engineer and the CTO and Partner at The Breezy Company. With a background that spans startups to large-scale infrastructure, Steve is passionate about building systems that scale with clarity and purpose.
He brings a unique blend of technical expertise and strategic insight across areas like decentralized technology, cloud engineering, and web platforms. Known for his ability to simplify the complex and calm boardroom tensions, Steve is the go-to technical strategist for brands aiming to future-proof their digital presence.
AI can make your website faster, smarter, and more relevant—but only if it’s applied with strategy and care. This guide shares how to use AI responsibly for chatbots, personalization, and accessibility, so your website remains trustworthy and user-friendly.
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Google’s AI Overviews and search models prioritize sites that show real expertise and trust. This blog breaks down how E-E-A-T signals help your website earn visibility—and why it matters for your business.
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If your website content hasn’t been updated in a while, it might be costing you leads, trust, and visibility. This 10-question website content audit makes it easy to spot what’s outdated, unclear, or no longer aligned with how you do business.
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AI search is redefining visibility online. Find out how this technology affects traditional Google search rankings.
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If your homepage isn’t building trust and guiding leads, the rest of your website doesn’t matter. Here’s what to fix first.
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Even if your website looks professional, it may still struggle to convert visitors into clients. The problem often isn’t what’s missing—but what’s misaligned. Discover how subtle brand inconsistencies in your visuals and messaging could be driving people away, and learn simple steps to fix the disconnect and build trust faster.
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Broken website trust signals don’t always scream for attention—but they quietly erode credibility. From outdated content to broken links, this blog shows you how to spot the red flags and fix them before they start costing you growth.
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Your website has 5 seconds to make a strong first impression. This blog breaks down the small credibility mistakes that cause hesitation, and explains what to fix so your website builds trust fast.
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Struggling to convert visitors into leads? These 5 proven website tweaks can increase trust, clarity, and conversions without a full redesign. Learn how smart content, strategic CTAs, and testimonials can quickly boost your lead generation success.
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AI search is reshaping how businesses are understood online. Find out what that means for your outdated web content.
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Uncover the secrets of website colors and their role in shaping trust and credibility from the very first glance.
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Explore the importance of website updates in building trust. Show your consistency to clients and enhance their confidence in your brand.
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