Creating a powerful online reputation is no easy task, but essential to grow a business. Six years ago, Savannah recognized the growing demand for a more holistic content solution. With her freelance clients in mind and a vision for what small businesses truly needed, she co-founded The Breezy Company. Today, she leads teams that help entrepreneurs, startups, and solopreneurs scale their visibility, credibility, and trust through strategic content marketing. Savannah thrives at the intersection of brand growth and digital strategy – helping clients craft their stories with purpose and impact.
Want to boost your personal brand and share your industry expertise? These 4 powerful tips will help you create engaging, credible, and effective thought-leadership content that builds real trust and recognition.
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As the global population increasingly becomes more connected and social platforms continually grow, there is more content being published than ever in history. It’s also never been easier or more affordable to produce content consistently and in large volumes. Even though this is the case, it’s the very reason why thought leadership matters more than ever before. The Democratization of…
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Subject-matter experts (SMEs) can power your brand’s content marketing success—if you know how to capture their insights. Discover two easy ways to turn internal knowledge into high-quality, SEO-friendly content that positions your brand as a thought leader.
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The role of social media content in brand awareness is bigger than ever. But with so many businesses getting on social, is it even possible to stand out in the crowd? Neil Patel, trusted SEO expert and thought leader in all things digital marketing, recently released a mega-review of 50,000 social media posts . As content marketers, we were eager…
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Content marketing is a crucial and powerful tool for any business, small or large, B2B or straight to the customer. Having useful, reliable, related content on your site answers your audience’s questions, builds trust, generates leads, grows long-term relationships, and more. While you may know this, you still may wonder: Is content marketing effective…really? Today’s customers expect high-quality, consistent content…
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One of the issues that many businesses, startups, and marketers face is how to properly develop a content plan. Creating content and publishing it is one thing, but how do you effectively create a schedule that is both organized and reaches your audience? …
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You can say that you’re an industry authority or subject-matter expert all you want. But until you walk the talk, you’ll struggle to stand out among a growing crowd of faux entrepreneurs. You probably know that true leaders inspire others to action with their ideas. At a certain point, even the most well-connected person will lose their audience to someone who truly has something of value to offer.
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As we look ahead to 2022, certain content marketing trends are poised to influence clicks and drive conversions all year long. The digital landscape is always changing. Your brand can stay relevant by keeping up with today’s most popular content marketing trends. From format to content, let’s take a look at the biggest content marketing trends for 2022. Learn everything…
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Content marketing works by building relationships, not interruptions. Learn the essentials—from SMART goals to choosing the right content types—and craft campaigns your audience actually wants to engage with.
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Content marketing is based on a simple yet powerful idea: your brand’s target audience will pay more attention if you deliver them value. By making your digital content revolve around their core interests, you’re more likely to meet the 3 core requirements of brand loyalty: Know, Like, and Trust. These content marketing ideas for social media will help you build the brand loyalty you’re looking for.
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Content marketing is an effective and strategic way small businesses can attract a clearly defined audience without spending huge amounts of resources on advertising costs. Creating periodic and unique content for your audience while incredibly effective, also requires a good bit of creativity. Oftentimes businesses will start strong but then struggle to continue to produce content regularly. Or, in some instances, the content marketing efforts your small business is trying are not producing effective results. In this overview, we’ll provide you with some simple content marketing ideas for small businesses like yours.
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These days, content marketing is a popular term buzzing around the business world. The idea behind content marketing is simple and effective: rather than bombarding your audience with traditional advertising, you create meaningful, educational content aligned with your messaging to draw them to your brand. The key is that the content is formulated to inform and entertain the consumer while presenting your company or brand as an appealing source of this information. Studies show by and large that customers want to know more about the businesses they choose to give their money to, and content marketing is an important step in achieving this goal. But, there’s another phrase that is talked about often: Content strategy. Content Marketing vs. Content Strategy: …
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