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Savannah Abney, Breezy’s Chief Content Officer, helping entrepreneurs build credibility through reputation-focused content

Savannah Abney

Co-Founder and CEO

Creating a powerful online reputation is no easy task, but essential to grow a business. Six years ago, Savannah recognized the growing demand for a more holistic content solution. With her freelance clients in mind and a vision for what small businesses truly needed, she co-founded The Breezy Company. Today, she leads teams that help entrepreneurs, startups, and solopreneurs scale their visibility, credibility, and trust through strategic content marketing. Savannah thrives at the intersection of brand growth and digital strategy – helping clients craft their stories with purpose and impact.

Latest Articles by Savannah Abney

Content Marketing vs. Content Strategy
Content

Content Marketing vs. Content Strategy: What’s the Difference?

These days, content marketing is a popular term buzzing around the business world. The idea behind content marketing is simple and effective: rather than bombarding your audience with traditional advertising, you create meaningful, educational content aligned with your messaging to draw them to your brand. The key is that the content is formulated to inform and entertain the consumer while presenting your company or brand as an appealing source of this information. Studies show by and large that customers want to know more about the businesses they choose to give their money to, and content marketing is an important step in achieving this goal. But, there’s another phrase that is talked about often: Content strategy. Content Marketing vs. Content Strategy: …
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Content

What is White-Label Content Marketing?

White-label content marketing is a powerful tool to bring new services to your agency, without the overhead and pain of hiring more team members, digging into additional resources, and spending capital you may or may not have. White-label content marketing consists of a content company providing content marketing services on behalf of an agency or consultant’s clients as an extension…
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B2B Content Marketing
Content

How to Approach B2B Content Marketing

B2B content marketing, or business-to-business content marketing, focuses its marketing efforts on a small, target market. This type of marketing is based on a relationship with business buyers and focuses on generating leads that are value-driven. In contrast, B2C marketing, also known as business-to-customer marketing, is different in that it targets a much larger audience and focuses more on the product than building relationships. Despite the differences in these types of marketing, many of the principles of creating content remain the same.
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Content Marketing Ideas
Content

6 Content Marketing Ideas You Haven’t Tried Yet

Content is king, and sometimes it’s a tyrant. You need more content because people consume more. No matter how many content marketing ideas you have, it seems like you’re always playing catch-up. You might not realize it, but your best solution is actually right in front of you. You can repurpose content you’ve already created or create new dense content…
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Content Marketing
Content

How Can Content Marketing Help a Business?

Traditional marketing has long included tools such as paid ads. They have been an effective way for businesses of all sizes to reach their target audience and gain new customers. However, as technology progresses and consumer priorities evolve, paid ads and other traditional means are being joined by different styles of promotion, like content marketing. Curious how content marketing can…
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what kind of content marketing is best?
Content

What Kind of Content Marketing is Best?

Making an impact in your industry, online, world is more important than ever. Having the right blend of content is the key to doing just that. If you’ve decided to start investing in content marketing, you may find yourself wondering “What kind of content marketing is best?” or “What will get me the most bang for my buck?” or even “What would work best for my business?”…
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Why Small Businesses Should Invest in Content Marketing
Content

Why Small Businesses Should Invest in Content Marketing

When you’re a small business you may often feel like a little fish in a big pond. If that sounds like you, we get it. It’s hard to not feel that way when your budget and scale might not look the same as some of your larger competitors. Whether you’re a business that is just launching, or an established small business looking to grow, content marketing is your perfect solution. Let’s explore why small businesses should invest in content marketing.
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twitter update
News

Twitter Removes the Crop Feature: What You Need to Know

Twitter made one of the biggest updates to their social media platform yet when they removed the crop feature on Wednesday. Twitter users quickly took to celebrating the update that eliminated the frustrating crop feature, especially artists on the platform. To learn everything you need to know about the Twitter update, what prompted it, and where to see the action, read on below!…
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Strategic Quarterly Content Planning
Content

3 Ingredients for Successful Strategic Quarterly Content Planning

What’s on your content menu for the next few months? Do you have it planned out yet? Without planning, content delivery can miss the mark, or your market, and fail to produce results. Many businesses prefer to plan content a month in advance, the minimum recommended by experts. If you really want to serve up some good content to your audience, consider strategic quarterly content planning.
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Content Marketing is Like a First Date
Content

How Content Marketing is Like a First Date

Everyone has had a first date that’s gone poorly from the start, and there are often times a major thread these dates have in common. Many bad dates consist of an imbalance between how often each person talks. People who propel bad dates onward dominate the conversation and may even slip into braggadocio at points during the night.
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video content marketing
Content

How to Make Video Content Marketing Affordable

It’s hard to look around and not see video — in-person and online. YouTube has turned into the second biggest search engine in the world. Since YouTube was acquired by Google, people immediately click on video options (sourced from YouTube) when searching for anything via Google. Recipes, explainer videos, product demos, how-to videos – you name it and they’re clicking on it during their searches.
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"So what's great about Breezy is that if you are comfortable taking on new clients, it's really easy to do that. If you are super creative person like me it's fun to explore your copywriting and content creation skills."
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