Marketing strategy for small businesses helps you turn ideas into action. At Breezy, we guide you in setting goals, choosing the right tactics, and aligning your content, site, and messaging to reach your audience with purpose and clarity.
As a solopreneur, you have a lot of eggs in various baskets. You’re not just managing a business; you’re running every aspect of it —from providing services or products to handling sales, marketing, client acquisition, finances, and lead generation. It’s a lot for one person to handle, and it’s no surprise that content marketing often falls by the wayside, especially…
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One of the critical elements of a successful website is its design. As trends and user expectations evolve, it becomes necessary to redesign your site to stay ahead of the competition. Let’s explore the importance of website redesign and the strategies you can use to revamp your site. Understanding the Need for Website Redesign Picture this: You’re out shopping and…
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In today’s rapidly changing digital landscape, maintaining a strong competitive edge in the business game goes beyond having a static online presence. To maintain a strong competitive edge, businesses need to consistently optimize and update the content on their websites. Let’s break down why this is crucial and how savvy businesses are making it work. Updating Website Content is Your…
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Email marketing has been around since the inception of the Internet. For over two decades, it has been a preferred method of communication for businesses to reach their customers. However, with the rise of social media, some people have questioned whether email marketing is still relevant. The truth is, email marketing is still an essential component of any content marketing…
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As a marketing expert, I often hear from businesses and entrepreneurs who are struggling to reach their target audiences with content marketing. They usually have thoughts like… I understand a content marketing strategy is important, but where do I start? I’m on board with creating a content marketing strategy, but where do I implement it? How can I ensure our…
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Most businesses invest a significant amount of their time, resources, and budget into their marketing initiatives. However, if you aren’t leveraging high-quality content as the basis for your marketing initiatives, you may not be getting the brand exposure, authority, or even leads that you could be. High-quality content is critical for your marketing strategy. Why High-Quality Content is Critical High-quality…
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A content marketing strategy is the key to building strong brand recognition, awareness, establishing credibility and showing authority in your industry. If you start publishing content on social media or your blog without creating a well thought out strategy, you may occasionally get some things right, but you’ll also miss many opportunities to boost your business and expand your reach.
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A neglected area for most small businesses and startups is their content marketing strategy. Most startups and small businesses don’t realize that having this as a primary focus can go a long way in giving them the edge they need in their given industry. In fact, small businesses and startups can cement their place, in whatever field they are in, with high-quality content marketing strategies.
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These days, content marketing is a popular term buzzing around the business world. The idea behind content marketing is simple and effective: rather than bombarding your audience with traditional advertising, you create meaningful, educational content aligned with your messaging to draw them to your brand. The key is that the content is formulated to inform and entertain the consumer while presenting your company or brand as an appealing source of this information. Studies show by and large that customers want to know more about the businesses they choose to give their money to, and content marketing is an important step in achieving this goal. But, there’s another phrase that is talked about often: Content strategy. Content Marketing vs. Content Strategy: …
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The holiday season is a critical time for businesses to step up their content marketing efforts. Learn four practical and powerful tips to craft an engaging holiday content marketing strategy—from audience insights to festive planning that drives results.
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You’re convinced a content distribution strategy is for you. But you’re stuck thinking about how to get started. Luckily, a content distribution strategy isn’t a complicated system. It’s actually rather simple. Where most people get hung up is simply starting. The easiest place to start is with a brainstorming session. Carve out 1-2 hours to brainstorm what idea, concept,…
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You’re incredibly busy. Running a business, leading your team, putting out fires all in addition to trying market your business can feel overwhelming. To add yet another piece to the puzzle of creating consistent content may feel like it’s never going to happen. But, a content distribution strategy might be just the thing you need to create on-going content without…
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