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Content Marketing for Small Businesses

Proven strategies to create, share, and scale content that builds brand trust, drives engagement, and boosts your business reputation.

Content marketing is more than just blog posts—it’s the strategy behind how your business shows up, earns trust, and builds long-term authority online. At The Breezy Company, we specialize in helping small businesses, non-profits, and entrepreneurs create purposeful content that moves people to action. Explore tips, strategies, and examples that make content marketing work for you, not just fill space.

Latest Insights on Content Marketing from Breezy

Content Marketing Increases and Improves Brand Awareness
Content

How Content Marketing Increases and Improves Brand Awareness

Which of these statements describes your brand? “We have a solid brand and consistent customers/clients, but we’re ready to grow and take our business to the next level.” “We just launched our company and are starting from the ground up. We need exposure because no one knows we’re out there yet.” “We’ve been in business a while, but I feel…
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Real Estate Agents
Content

10 Content Marketing Ideas for Real Estate Agents

As a real estate agent, you’re likely familiar with leveraging content marketing for your business. Whether you use social media, a blog, or other mediums to do so, you understand the importance of remaining top of mind for your clients and providing ongoing education and value to them. However, the longer you are in an industry, the more difficult it…
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10 Ways Restaurants Can Try Content Marketing
Content

10 Ways Restaurants Can Try Content Marketing

As you may already know, content marketing is a modern approach to advertising and marketing for many types of businesses to bring in their ideal customer. Content marketing is affordable, effective, and most importantly unique. It also does something that traditional marketing and advertising do not – it actually provides value to the audience that it is targeting. Yet many…
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Content Marketing Strategy
Content

The Complete Guide to Building a Content Marketing Strategy

A content marketing strategy is the key to building strong brand recognition, awareness, establishing credibility and showing authority in your industry. If you start publishing content on social media or your blog without creating a well thought out strategy, you may occasionally get some things right, but you’ll also miss many opportunities to boost your business and expand your reach.
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ROI of content marketing
Content

What is the ROI of Content Marketing?

You’ve probably heard the term “ROI” or “return on investment” before, but how does this relate to content marketing? Well, just like any form of marketing, there are costs and benefits associated with the content that your brand publishes. The ROI of content marketing tracks how much value those efforts offer your business, by comparing these figures. This is an…
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Why Business Consultants Should Create On-Going Content
Content

Why Business Consultants Should Create On-Going Content

As a business consultant, you have likely either heard a good bit about content marketing or have even dabbled in this marketing tactic yourself.  This intentional and strategic approach to marketing is based on the regular, expert, and relevant creation and publishing of content. The purpose of this content is to gain the awareness of a specific target market, to…
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Content Marketing Barriers
Content

How To Break Through 6 Content Marketing Barriers

Have you ever wondered what stops business owners from creating their own content marketing? Some may not know how, or fear their content wouldn’t be any good. Barriers can be mental, practical, or logistical. But content marketing barriers should not stop you from creating.
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Man planning his content marketing strategy while reviewing notes on laptop
Content

8 Steps to Starting Your Content Marketing Strategy

A neglected area for most small businesses and startups is their content marketing strategy. Most startups and small businesses don’t realize that having this as a primary focus can go a long way in giving them the edge they need in their given industry. In fact, small businesses and startups can cement their place, in whatever field they are in, with high-quality content marketing strategies.
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African american manager explaining marketing strategy
Content

Does Content Marketing Still Work?

Since the debut of email, the world of marketing was forever changed. The ability to reach potential customers through electronic messaging launched the digital marketing revolution — for better or worse. Over the decades, brands have shifted from overt sales emails and Internet ads to social media and SEO-friendly blogs that capture search users’ attention.
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Is Content Marketing Effective?
Content

Is Content Marketing Effective? The Top 10 Reasons Why It Is

Content marketing is a crucial and powerful tool for any business, small or large, B2B or straight to the customer. Having useful, reliable, related content on your site answers your audience’s questions, builds trust, generates leads, grows long-term relationships, and more. While you may know this, you still may wonder: Is content marketing effective…really? Today’s customers expect high-quality, consistent content…
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Content Marketing Trends for 2022
Content

Content Marketing Trends For 2022

As we look ahead to 2022, certain content marketing trends are poised to influence clicks and drive conversions all year long. The digital landscape is always changing. Your brand can stay relevant by keeping up with today’s most popular content marketing trends. From format to content, let’s take a look at the biggest content marketing trends for 2022. Learn everything…
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Protected: Scaling Growth for White Label Partners: How Strategic Content Drives Results

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