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Content Marketing for Small Businesses

Proven strategies to create, share, and scale content that builds brand trust, drives engagement, and boosts your business reputation.

Content marketing is more than just blog posts—it’s the strategy behind how your business shows up, earns trust, and builds long-term authority online. At The Breezy Company, we specialize in helping small businesses, non-profits, and entrepreneurs create purposeful content that moves people to action. Explore tips, strategies, and examples that make content marketing work for you, not just fill space.

Latest Insights on Content Marketing from Breezy

content-marketing
Content

2024 Content Marketing Trends to Watch

We’re in the final stretch of 2023 making it the perfect time to take a look at potential content marketing trends for 2024.  Content marketing must constantly change to keep up with the evolution of social media platforms that continue to add features, search engines that are making changes to their algorithms, and the shifting behavior of online users. If…
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invest-in-content-marketing
Content

How Investing in Content Marketing Can Give You a Competitive Edge in a Tough Economy

You’re a small business owner, a startup founder, or a consultant, and you’re navigating the challenging waters of a tough economy. You might have your hand hovering over the ‘cancel’ button on various marketing initiatives, considering cutting back to preserve the budget. You might contemplate if this investment is worth it right now when things are already tight financially. However,…
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Google my business
Content

Unleashing the Power of Google My Business for Your Local Service-Based Business: An In-depth Guide

Are you struggling to consistently bring in new customers? If you’re looking for more effective ways to enhance your visibility, grow awareness of your business, and consistently bring in new customers, there’s a solution you may not have fully considered before. Google My Business is an incredibly powerful platform and tool that many business owners are not fully leveraging. People…
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video marketing
Content

5 Reasons Why Video Marketing Is Worth Your Time In 2023

An impressive 75% of US adults spend up to two hours watching short-form digital video content each day. As a business owner, this is something you absolutely should be taking advantage of. We’ve all seen just how popular TikTok, Instagram Reels, and Facebook Watch have gotten in the past few years, so it is pretty clear that video content is…
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Email MUST Be Part of Your Content Marketing Strategy
Content

Why Email MUST Be Part of Your Content Marketing Strategy

Email marketing has been around since the inception of the Internet. For over two decades, it has been a preferred method of communication for businesses to reach their customers.  However, with the rise of social media, some people have questioned whether email marketing is still relevant. The truth is, email marketing is still an essential component of any content marketing…
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The Three Biggest Content Marketing Mistakes Small Businesses Make and How to Avoid Them
Content

The Three Biggest Content Marketing Mistakes Small Businesses Make and How to Avoid Them

While content marketing remains one of the most effective marketing strategies out there, it can still be misunderstood, leading to less-than-ideal approaches and even worse, less-than-ideal results. Over our many years in the content marketing industry, we’ve seen a lot – the good, the bad, and the ugly you could say. If you want your content marketing strategy to succeed…
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Where to Start Using a Content Marketing Strategy
Content

Content Marketing 101: Where to Start Using a Content Marketing Strategy

As a marketing expert, I often hear from businesses and entrepreneurs who are struggling to reach their target audiences with content marketing. They usually have thoughts like… I understand a content marketing strategy is important, but where do I start? I’m on board with creating a content marketing strategy, but where do I implement it? How can I ensure our…
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High-Quality Content is Critical for Your Marketing Strategy
Content

5 Reasons Why High-Quality Content is Critical for Your Marketing Strategy

Most businesses invest a significant amount of their time, resources, and budget into their marketing initiatives. However, if you aren’t leveraging high-quality content as the basis for your marketing initiatives, you may not be getting the brand exposure, authority, or even leads that you could be. High-quality content is critical for your marketing strategy. Why High-Quality Content is Critical High-quality…
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