Content marketing is more than just blog posts—it’s the strategy behind how your business shows up, earns trust, and builds long-term authority online. At The Breezy Company, we specialize in helping small businesses, non-profits, and entrepreneurs create purposeful content that moves people to action. Explore tips, strategies, and examples that make content marketing work for you, not just fill space.
We’re in the final stretch of 2023 making it the perfect time to take a look at potential content marketing trends for 2024. Content marketing must constantly change to keep up with the evolution of social media platforms that continue to add features, search engines that are making changes to their algorithms, and the shifting behavior of online users. If…
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Consistency isn’t just routine—it’s a brand power move. Learn how strategic, regular content builds trust, improves visibility, and drives growth. Use these expert tips to align your posting strategy with measurable results.
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You’ve got your business up and running and a product or service you believe in. The entrepreneurial fire is in your belly, but something’s missing. You’ve hit a plateau and your business growth seems stagnant. How do you make meaningful changes to push the ball forward? What if we told you there’s a secret weapon you might not be fully…
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You’re a small business owner, a startup founder, or a consultant, and you’re navigating the challenging waters of a tough economy. You might have your hand hovering over the ‘cancel’ button on various marketing initiatives, considering cutting back to preserve the budget. You might contemplate if this investment is worth it right now when things are already tight financially. However,…
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Are you struggling to consistently bring in new customers? If you’re looking for more effective ways to enhance your visibility, grow awareness of your business, and consistently bring in new customers, there’s a solution you may not have fully considered before. Google My Business is an incredibly powerful platform and tool that many business owners are not fully leveraging. People…
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An impressive 75% of US adults spend up to two hours watching short-form digital video content each day. As a business owner, this is something you absolutely should be taking advantage of. We’ve all seen just how popular TikTok, Instagram Reels, and Facebook Watch have gotten in the past few years, so it is pretty clear that video content is…
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‘Influencer marketing’ is getting a lot of buzz these days. But, is it for good reason? Or is it overhyped? Influencer marketing happens when companies team up with social media influencers to spread the word about their products or services. It’s like good ole word-of-mouth marketing but with a twist. Instead of your friend raving about something, it’s your go-to…
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Email marketing has been around since the inception of the Internet. For over two decades, it has been a preferred method of communication for businesses to reach their customers. However, with the rise of social media, some people have questioned whether email marketing is still relevant. The truth is, email marketing is still an essential component of any content marketing…
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While content marketing remains one of the most effective marketing strategies out there, it can still be misunderstood, leading to less-than-ideal approaches and even worse, less-than-ideal results. Over our many years in the content marketing industry, we’ve seen a lot – the good, the bad, and the ugly you could say. If you want your content marketing strategy to succeed…
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As a marketing expert, I often hear from businesses and entrepreneurs who are struggling to reach their target audiences with content marketing. They usually have thoughts like… I understand a content marketing strategy is important, but where do I start? I’m on board with creating a content marketing strategy, but where do I implement it? How can I ensure our…
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AI tools like ChatGPT are transforming content marketing—but not replacing it. Learn how to use AI for writing marketing content the right way, with balance, creativity, and strategy.
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Most businesses invest a significant amount of their time, resources, and budget into their marketing initiatives. However, if you aren’t leveraging high-quality content as the basis for your marketing initiatives, you may not be getting the brand exposure, authority, or even leads that you could be. High-quality content is critical for your marketing strategy. Why High-Quality Content is Critical High-quality…
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