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Squarespace vs. WordPress: How to Choose the Right Website Development Tool for Your Business

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Steve Soto
Steve Soto
Squarespace vs. WordPress - which is best for you?

Your website is often the first impression potential customers have of your brand. But with so many website development tools available, how do you choose the right one? At Breezy Sites, we often get asked about two popular options: Squarespace and WordPress.

Let’s break down the advantages and disadvantages of each option to help you make an informed decision for your business website.

Squarespace: The Simple Solution

Squarespace website development tool

Squarespace is known for its simplicity.

It’s user-friendly and great for creating basic sites, like marketing landing pages. However, Squarespace can be restrictive. Users have reported frustrations with formatting issues, and changes on the platform often look different on live sites, especially on mobile devices. This can lead to hours of tweaking and troubleshooting, which is not ideal for everyone.

It’s a great option if you’re looking for:

  • Quick setup for basic sites
  • Attractive marketing landing pages
  • An all-in-one solution with hosting included

But it has its limitations:

  • Formatting issues can be frustrating
  • Changes may look different on live sites, especially on mobile
  • Customer support can sometimes be less than helpful
  • Limited customization options

Squarespace might be a good starting point if your needs are simple and you’re okay with these constraints.

WordPress Website Development

WordPress: The Flexible Powerhouse

On the other hand, WordPress offers extensive flexibility and customization.

It’s open-source, meaning it’s free to use and modify. You can start with basic hosting and upgrade as your business grows. WordPress supports everything from simple blogs to complex web applications.

It’s particularly valuable if you need advanced features like CRM integrations, A/B testing, or content management for memberships and courses.

While WordPress is more complex and might take more time to set up, it compensates with its scalability. Unlike Squarespace, you won’t quickly “outgrow” WordPress. Many resources are also available, from free themes and plugins to a vast community of developers.

Security concerns exist, but they can be managed with proper measures like using security plugins (e.g., Bulletproof, Securi) and services like Cloudflare.

For those worried about security, adding plugins like Wordfence can protect your site. Understanding the backend and staying on top of updates can significantly mitigate risks. Plus, if you ever need to, you can quickly move your WordPress site to different hosting environments, which isn’t as straightforward with proprietary platforms like Squarespace.

Here’s why many businesses choose WordPress:

  • Open-source and free-to-use
  • Scalable from simple blogs to complex web applications
  • Supports advanced features like CRM integrations and A/B testing
  • Vast community of developers and resources
  • Easy to move between hosting environments

Long-term benefits:

  • You won’t easily outgrow its capabilities
  • Extensive plugin ecosystem for added functionality
  • Better control over your site’s security with plugins like Wordfence
  • More cost-effective as your business scales
 

7 Questions to Ask to Help You Decide Which is Best for You

Business owner updating website

When deciding between Squarespace or WordPress, ask yourself the following questions:

1. How Tech-Savvy Are You?

Consider your comfort level with technology. Squarespace is user-friendly for beginners, while WordPress offers more control but requires a steeper learning curve. Your technical skills (or willingness to learn) will significantly impact your experience with either platform.

2. Where Do You See Your Business in Five Years?

Think about your long-term goals. If you’re planning significant growth or expansion into new markets, you’ll need a platform that can scale with you. WordPress offers more flexibility for growth, while Squarespace may have limitations for complex, large-scale sites.

3. What’s Your Budget?

Factor in both immediate and long-term costs. Squarespace has predictable monthly fees, but costs can add up over time. WordPress is free, but you’ll need to pay for hosting and possibly themes, plugins, or developer assistance. Consider how these costs align with your business’s financial plan.

4. How Unique Do You Want Your Site to Be?

Evaluate your branding needs. Squarespace offers polished, professional templates that are great for a clean, modern look. WordPress provides virtually unlimited customization options. Think about how important a unique, branded look is for your business.

5. What Kind of Content Will You Have?

Assess your content strategy. Squarespace might suffice if you’re planning a simple blog or basic product page. WordPress’s robust content management system could be more suitable for more complex content types or large volumes of content. Consider your current and future content needs.

6. How Important is SEO to You?

If search engine visibility is crucial for your business, you’ll want a platform with strong SEO capabilities. While both offer SEO features, WordPress generally provides more advanced options and control over your SEO strategy. Think about how central organic search traffic is to your marketing plan.

7. Do You Need to Connect with Other Tools?

Consider your entire tech stack. If you use various business tools (like CRM, email marketing, or accounting software), you’ll want a website that integrates seamlessly. WordPress typically offers more integration options, while Squarespace has a more limited selection of built-in integrations.

Breezy Sites Can Help with Your Business Website Development

Business owner updating website

Remember, there’s no “perfect” choice—it’s about what best fits your needs.

At Breezy Sites, we can help you navigate these options and set up the ideal solution for your business, whether it’s a sleek Squarespace site or a customized WordPress powerhouse.

Our team of experts can:

  • Guide you in choosing the best platform for your needs
  • Design and develop a custom website tailored to your business
  • Provide ongoing maintenance and support to keep your site running smoothly
  • Implement security measures to protect your online presence
  • Optimize your site for search engines and conversions

Don’t let the complexities of web development hold your business back. Let Breezy Sites handle the technical details while you focus on what you do best – growing your business.

Your Website Should Be As Great As Your Business Is

Ok, you keep hearing that your website is the front door of your business but you just don’t see it. Most of your business comes from referrals and your website is just there. This limits you at only being able to reach the people you can yourself. On top of the fact that when the people you meet see your site, it gives an impression of what it will be like working with you.

You should be confident that your site is up to date, searchable on Google and tells the story as well as you do.

The problem is that your nephew doesn’t have enough experience, you have to manage the freelancer and you don’t want to pay for an expensive site redesign.

The truth is you’re tired of having a website that breaks and is not generating business.

Maintaining your website should be easy. Now it can be. Reach out to learn more about how our team can help you today!
Thanks to them I have increased social following. The results of kind of their social media posts have driven people to my website and resulted in some clients for me.
Ben Reinking, MD
Ben Reinking, MD
CEO | The Developing Doctor

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