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How Businesses Should Prepare for AI-Driven Search

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Steve Soto
Steve Soto
Laptop showing ChatGPT AI-driven search on screen

For years, businesses have optimized their websites for Google—ranking higher, driving traffic, and generating leads through search engine optimization (SEO).

But searching online is changing.

AI-powered platforms like ChatGPT, Gemini, and Meta AI are shifting the way people find information. 

Statistic of how many users use AI-driven searches over traditional

Instead of scrolling through a list of links, users are asking AI for recommendations and getting direct answers—often without ever visiting a website.

This means businesses can no longer rely solely on Google to be found. If you want AI to recommend your business, you need to make sure it recognizes you as an authority.

How AI-Driven Search Works

ChatGPT on smartphone mobile app

Unlike Google, AI models don’t use direct indexing or traditional ranking algorithms. 

Instead, they:

  • Scan vast amounts of online content to determine what’s relevant.
  • Recognize businesses that are frequently mentioned across multiple sources.
  • Prioritize credibility and authority over keyword optimization.

AI doesn’t just “find” businesses—it recognizes them based on how much they’re talked about. This means that if your business is widely referenced across the web, AI tools are more likely to recommend you when users ask for solutions in your industry.

But, if people are not mentioning your business, AI won’t either.

Man using ChatGPT AI-driven search function on laptop

4 Actions Businesses Can Do Now to Prepare for AI-Driven Search

If AI programs are shaping the future of search, businesses need to shift their SEO strategy from just ranking on Google to being mentioned and cited everywhere.

The question on most people’s minds is: how do you make sure AI platforms recognize you? 

Here’s how you can start:

1. Get Referenced by Others Because AI Prioritizes Citations Over Keywords

AI platforms don’t have a “submit your website” option as Google does. Instead, they determine authority based on how often your business is mentioned by others.

To increase your chances of being recommended by an AI search, start:

  • Guest posting on industry blogs and news sites to get external citations.
  • Encouraging customers and partners to reference your business in content, case studies, and testimonials.
  • Listing your business on relevant directories (not just Google My Business, but industry-specific directories too).

If AI sees multiple sources pointing to your business as an expert in your industry, it’s more likely to recommend you in search responses.

2. Publish Authoritative Content That AI Can Recognize

AI relies on publicly available content to determine which businesses are worth recommending. That means your website should be full of useful, well-structured content that AI can easily understand.

Start by:

  • Writing blog posts that answer common customer questions.
  • Using a Q&A format—AI platforms pull structured answers more easily.
  • Publishing in-depth case studies and industry insights.
  • Making content easy to scan with headers, bullet points, and summaries.

AI-generated responses often pull from structured, expert-driven content. If your website provides clear, valuable answers, AI is more likely to use your business as a reference.

3. Optimize Social Media for AI Discovery

Social media is no longer just about engagement—it’s a search engine itself. AI models like Meta AI (used on Facebook and Instagram) pull data from public social media posts.

To get your business discovered, begin:

  • Writing SEO-friendly descriptions and captions on social posts.
  • Repurposing blogs into LinkedIn articles, social posts, and Medium posts for more reach.
  • Encouraging social media engagement (shares, comments, and discussions) to boost visibility.

Why does this matter? Because even if AI isn’t directly indexing social media posts, popular discussions and widely shared content influence AI recommendations.

4. Host and Index Video Content for AI

Most AI tools can’t process video content yet, but they do read transcripts and descriptions. That means if you create video content, you need to provide written context that AI can use.

Start by:

  • Publishing your videos with their transcripts on your website.
  • Embedding videos with detailed descriptions (not just links).
  • Adding subtitles and captions to social media videos.

AI can’t “watch” videos, but it can read the text that accompanies them. Providing written context makes your content more discoverable.

The Future of AI-Driven Search and Why This Matters Now

It’s more important than ever to start building credibility across multiple platforms to stay ahead as AI reshapes search visibility. Positioning your business now means you’ll be ahead of the curve when AI-driven search becomes the norm.

At Breezy Sites, we’re keeping a close eye on these changes. Our team is testing what works, filtering out the noise, and turning it into clear, actionable steps for businesses like yours.

We’ll continue providing updates, insights, and strategies so you can make informed decisions about your online presence. As AI changes the way customers find businesses, we’ll be here to make sure your brand isn’t just keeping up—it’s standing out.

Your Website Should Be As Great As Your Business Is

Ok, you keep hearing that your website is the front door of your business but you just don’t see it. Most of your business comes from referrals and your website is just there. This limits you at only being able to reach the people you can yourself. On top of the fact that when the people you meet see your site, it gives an impression of what it will be like working with you.

You should be confident that your site is up to date, searchable on Google and tells the story as well as you do.

The problem is that your nephew doesn’t have enough experience, you have to manage the freelancer and you don’t want to pay for an expensive site redesign.

The truth is you’re tired of having a website that breaks and is not generating business.

Maintaining your website should be easy. Now it can be. Reach out to learn more about how our team can help you today!
"They helped us tell a cohesive story across all our marketing mediums."
Daniel
Communication Director | Coggin Ave Church

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