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Steve Soto, CTO at Breezy, directing website performance, SEO, and online visibility for reputation management

Steve Soto: SEO & Website Performance Insights at Breezy

Partner & CTO

Steve Soto is a veteran software engineer and the CTO and Partner at The Breezy Company. With a background that spans startups to large-scale infrastructure, Steve is passionate about building systems that scale with clarity and purpose.

He brings a unique blend of technical expertise and strategic insight across areas like decentralized technology, cloud engineering, and web platforms. Known for his ability to simplify the complex and calm boardroom tensions, Steve is the go-to technical strategist for brands aiming to future-proof their digital presence.

Latest Articles by Steve Soto

Website-CRM Integration
Sites

5 Ways Website-CRM Integration Can Streamline Your Business

Are you looking for a game-changing solution to streamline your business operations and boost customer satisfaction levels? Look no further than integrating your business website with a Customer Relationship Management (CRM) system. This powerful tool can help drive exponential growth by providing personalized service, managing interactions, and tracking behavior. Integrating a CRM system allows businesses to gain valuable insights into…
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accessibility features on websites
Sites

Accessible Web Design: The Breezy Company’s Guide to Inclusive UX

In today’s fast-paced digital world, the importance of accessibility features on websites is vital to the success of a business. Designing websites with inclusive user experience (UX) in mind is not just a good practice; it is a necessity. By incorporating accessibility features, websites can ensure that everyone, including individuals with disabilities, can navigate and interact with the content easily.
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Website redesign
Sites

Website Redesign Strategies: When and How to Revamp Your Site

One of the critical elements of a successful website is its design. As trends and user expectations evolve, it becomes necessary to redesign your site to stay ahead of the competition. Let’s explore the importance of website redesign and the strategies you can use to revamp your site. Understanding the Need for Website Redesign Picture this: You’re out shopping and…
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enhancing user experience
Sites

Enhancing User Experience: The Path to Conversions

Providing a seamless user experience (UX) has become essential to any successful online business. From website navigation to page loading speed, every factor contributes to capturing and retaining the attention of website users. Understanding and optimizing UX is crucial for driving conversions, expanding online presence, and achieving business goals. Let’s explore the significance of enhancing user experience and how it…
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Maximize reach with mobile-friendly websites
Sites

Maximize Your Reach with Mobile-Friendly Websites

In today’s digital world, having a mobile-friendly website is no longer optional – it’s a necessity. Smartphones and tablets have become integral to our daily lives, and businesses must adapt to the changing landscape to stay ahead. The number of people accessing the internet through mobile devices is increasing. So, having a mobile-friendly website has become crucial for businesses aiming…
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Website Security
Sites

Website Security: Securing Your Website from Cyber Threats

As the digital landscape continues to evolve, so do cyber threats.Ensuring website security is essential for businesses and individuals alike, as websites play a crucial role in online presence. Prioritizing the security of your online presence and implementing measures to safeguard against cyber threats is imperative for maintaining the integrity and trustworthiness of your website. Cyber threats are becoming increasingly…
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benefits of regularly updating your website
Sites

The Benefits of Regularly Updating Your Website

Welcome to the digital age, where websites are the new shop windows, and unfortunately, they don’t have a ‘forever trendy’ section. Much like that once-cool pair of cargo pants hidden in the back of your closet, an outdated website is a fashion faux pas in the fast-paced world of the internet. In other words, no matter how well-designed it may…
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Woman with glasses showing concern while working on a computer, reflecting the importance of website security and addressing digital challenges in content marketing strategies.
Sites

Boost Your Online Presence: Website Design Red Flags to Avoid

In today’s competitive digital world, having a strong online presence is crucial for any business. Your website plays a crucial role in attracting and engaging visitors, ultimately leading to business growth. However, common website design red flags can cost you valuable leads and conversions.  This is why investing in a well-designed website is essential. Addressing issues like slow loading speed,…
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Laptop on a desk in a cozy workspace, surrounded by plants and soft lighting, emphasizing a modern and inviting environment for content marketing and business growth.
Sites

High-Quality Websites: Guaranteed to Grow Your Business

In today’s digital age, a business’s online presence is more crucial than ever. One of the key elements that can make or break success in the virtual realm is having high-quality websites.  Your website serves as the face of your brand, providing potential customers with an initial impression of your business.  Let’s explore why investing in high-quality websites is not…
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Person using smartphone and holding credit card, illustrating online shopping and digital transactions relevant to e-commerce strategies.
Sites

Holiday Season Website Maintenance to Boost Sales

The holiday season is upon us, and regular website maintenance is the key to boosting sales and enhancing user experience.  In a recent article by CNBC , online shoppers spent $90.8 billion on Black Friday, which is roughly an average of $321.41 spent per person. As online shopping continues to soar, your website’s ability to handle the surge is crucial. With…
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Woman sitting by a window using a laptop, representing online engagement and digital marketing strategies during the holiday season.
Content

Understanding Customer Behavior on Your Website

Have you ever wondered why some websites seem to attract hordes of visitors and generate skyrocketing sales, while others struggle to keep their heads above the water? The secret lies in understanding customer behavior on your website.  While traditional brick-and-mortar stores have the advantage of face-to-face interactions, websites often struggle to gain the insights into the minds of their customers.
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Content manager working from home on a laptop, smiling and engaged, in a cozy living room setting with bookshelves and cushions.
Sites

The Strategic Edge of Updated Website Content

In today’s rapidly changing digital landscape, maintaining a strong competitive edge in the business game goes beyond having a static online presence.  To maintain a strong competitive edge, businesses need to consistently optimize and update the content on their websites.  Let’s break down why this is crucial and how savvy businesses are making it work. Updating Website Content is Your…
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