Steve Soto is a veteran software engineer and the CTO and Partner at The Breezy Company. With a background that spans startups to large-scale infrastructure, Steve is passionate about building systems that scale with clarity and purpose.
He brings a unique blend of technical expertise and strategic insight across areas like decentralized technology, cloud engineering, and web platforms. Known for his ability to simplify the complex and calm boardroom tensions, Steve is the go-to technical strategist for brands aiming to future-proof their digital presence.
Have you ever wondered why some websites seem to attract hordes of visitors and generate skyrocketing sales, while others struggle to keep their heads above the water? The secret lies in understanding customer behavior on your website. While traditional brick-and-mortar stores have the advantage of face-to-face interactions, websites often struggle to gain the insights into the minds of their customers.
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In today’s rapidly changing digital landscape, maintaining a strong competitive edge in the business game goes beyond having a static online presence. To maintain a strong competitive edge, businesses need to consistently optimize and update the content on their websites. Let’s break down why this is crucial and how savvy businesses are making it work. Updating Website Content is Your…
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In today’s fast-paced digital world, having a well-designed website is crucial for the success in any business. Your website is often the first point of contact for potential customers, making it essential to ensure that it provides a seamless user experience. However, it’s not enough to simply create a visually appealing website. Even the most carefully designed websites can encounter…
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Smartphones have become as commonplace as keys and wallets, so it’s no surprise that the majority of internet users are accessing websites from their mobile devices more than ever before. Gone are the days when browsing was an activity reserved for the tranquility of one’s home or the stillness of an office. Today, people shop, research, and engage with brands…
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Navigating a website shouldn’t be a treasure hunt. In the digital marketplace, where every click can pivot a customer’s decision, the role of streamlined website navigation becomes not just necessary but critical. For a small business, the website serves as a 24/7 storefront. If customers can’t find the aisle with their favorite products, they won’t think twice before switching to…
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In the intricate web of online interactions, there’s a silent force at work, relentlessly streamlining user experiences. This is the world of caching—a seemingly technical process, yet its ripple effects touch upon the very heart of business performance. While caching’s intentions are noble, when mismanaged, it can spiral into a phenomenon we like to call “cache chaos.” Let’s explore this…
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Every link on a website acts as a bridge to an anticipated destination. Yet, when these bridges collapse, the user’s journey is abruptly halted. These digital impasses, known as broken links , might seem innocuous at first, but they harbor a cascade of adverse effects that range from frustrated visitors to diminishing SEO rankings. Let’s explore the multifaceted reasons why…
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While the main attractions—your products or services—draw the eye on your website, it’s the intricacies, the smaller details that often dictate the visitor’s journey. As they journey through your site the smoothness of the experience, clarity of direction, and the assurance of safety matter immensely. This is where the art of website maintenance intersects with the science of sales, creating…
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A sleek website design and compelling content often steal the spotlight. However, much like the steel frameworks that support our architectural masterpieces, there’s a hidden but integral component that ensures online businesses thrive: meticulous website maintenance. This silent powerhouse is pivotal in ensuring the digital realm’s smooth sailing. Website Maintenance Demystified Website maintenance isn’t a mere once-in-a-blue-moon affair. It’s an…
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Picture this: You walk into a store, and it looks like it hasn’t been updated since the ’90s. The lighting is poor, the layout is confusing, and the decor screams “outdated.” What’s your immediate reaction? If you’re like most people, you’re probably second-guessing whether you should be there at all. The same holds true for your website’s design—its appearance can…
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Many small businesses are blissfully unaware of the security gaps lurking in their websites, and these gaps can often be the back door for cyber threats. Security Gaps: The Achilles’ Heel You Didn’t Know You Had Most business owners take basic security measures, like setting up firewalls or installing anti-malware software. However, the devil is in the details, and there…
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Web hosting issues can serve as an infuriating “Closed for repairs” sign, shooing away potential customers and muddying your brand’s reputation. Here’s a deep dive into why this virtual piece of real estate is so crucial for your business and what could go wrong if not properly managed. So, What’s Web Hosting, Really? Web hosting is your website’s home on…
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