Content marketing for small businesses is about more than posting blogs—it’s how you tell your story, grow your audience, and create long-term credibility. At Breezy, we help brands produce clear, engaging content that aligns with their voice, drives traffic, and supports real growth.
Content is king, and sometimes it’s a tyrant. You need more content because people consume more. No matter how many content marketing ideas you have, it seems like you’re always playing catch-up. You might not realize it, but your best solution is actually right in front of you. You can repurpose content you’ve already created or create new dense content…
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Traditional marketing has long included tools such as paid ads. They have been an effective way for businesses of all sizes to reach their target audience and gain new customers. However, as technology progresses and consumer priorities evolve, paid ads and other traditional means are being joined by different styles of promotion, like content marketing. Curious how content marketing can…
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Timing matters in marketing. Learn when to use content marketing to convert leads, educate your audience, and build trust with smart, strategic content across your website and social platforms.
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Making an impact in your industry, online, world is more important than ever. Having the right blend of content is the key to doing just that. If you’ve decided to start investing in content marketing, you may find yourself wondering “What kind of content marketing is best?” or “What will get me the most bang for my buck?” or even “What would work best for my business?”…
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When you’re a small business you may often feel like a little fish in a big pond. If that sounds like you, we get it. It’s hard to not feel that way when your budget and scale might not look the same as some of your larger competitors. Whether you’re a business that is just launching, or an established small business looking to grow, content marketing is your perfect solution. Let’s explore why small businesses should invest in content marketing.
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What’s on your content menu for the next few months? Do you have it planned out yet? Without planning, content delivery can miss the mark, or your market, and fail to produce results. Many businesses prefer to plan content a month in advance, the minimum recommended by experts. If you really want to serve up some good content to your audience, consider strategic quarterly content planning.
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Everyone has had a first date that’s gone poorly from the start, and there are often times a major thread these dates have in common. Many bad dates consist of an imbalance between how often each person talks. People who propel bad dates onward dominate the conversation and may even slip into braggadocio at points during the night.
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It’s hard to look around and not see video — in-person and online. YouTube has turned into the second biggest search engine in the world. Since YouTube was acquired by Google, people immediately click on video options (sourced from YouTube) when searching for anything via Google. Recipes, explainer videos, product demos, how-to videos – you name it and they’re clicking on it during their searches.
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Are you using content marketing effectively to reach your customers and grow your business? Consistent content creation has continued to prove to be one of the best ways to raise brand awareness among your target audience. Content marketing can also bring you online authority, web traffic, leads, and sales. The best part? Getting started with content marketing is easier than…
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2020 was a wild ride for everyone. Our experiences, classes, work, and social interactions all began exclusively happening online. This is going to continue for the foreseeable future, if not forever in some ways. That’s why content marketing in 2021 will be more crucial than any year before.
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Every company knows that marketing is an integral and critical part of lead generation. However, many companies are still relying solely on marketing campaigns, rather than long-term content marketing practices. Content marketing is quite different from a traditional marketing campaign. Content marketing is a commitment. While it is a long-term investment, it is one worth making this year.
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Whether your business is just starting out or you’re trying to scale it up, content marketing is an ideal way to grow your audience. It encompasses everything from information-rich blogs to explainer videos, all of which help expand your brand presence and drive more conversions. As with any business tactic worth your time, content marketing does cost money, but doesn’t have to break the bank. Here are four steps to optimizing your efforts and utilizing content marketing on a budget.
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