We don’t mean to alarm you, but what ChatGPT says about your business might be pulled from a page you haven’t touched since 2022.
You might be thinking, “Is that really a big deal? My business hasn’t changed that much.”
But let’s be honest, it probably has. And your audience has, too.
That’s why, as AI-powered search becomes more common, what your website says (or doesn’t say) is already shaping how both people and machines understand your business. And that directly impacts your online reputation.
Because AI doesn’t know what you meant. It only knows what you published.
If your website is outdated, unclear, or inconsistent, that’s the version of your business the internet is sharing on your behalf.
Your website is still your most powerful digital asset, especially now that AI is using it to answer questions.
Most AI-driven tools, such as ChatGPT and Google’s Search Generative Experience (SGE), pull content directly from public-facing pages, such as:
It’s using this information from your website as your official record. That means whatever is currently live on your website is being interpreted as your most accurate, up-to-date thought leadership.
That version (accurate or not) is shaping AI search results, voice assistants, AI chatbots, and even what potential clients see when they ask about you online.
If your homepage still says “Coming in 2022,” it’s not just embarrassing, it’s a red flag.
Because that outdated message might be the only thing someone sees before they decide to move on.
If someone asked ChatGPT or Google, “What does [Your Business] do?”
Would the answer reflect where your business is today, or where it was two years ago?
That one answer could be the difference between gaining a new client or losing them before they ever reach your website.
AI can’t read between the lines or sense nuance.
It doesn’t know your services have changed, your prices went up, or that your About page hasn’t been updated since you hired your first employee.
It only sees what’s live on your website. And because it assumes that content is accurate and up to date, that version of your business becomes the one it shares.
This means that if your website is vague, AI will give vague answers. If your messaging is misaligned, AI reflects that misalignment. If your expertise isn’t clearly explained, AI might skip right past you and provide information from a competitor’s website instead.
We tried it ourselves. We asked ChatGPT what The Breezy Company does.
It got it exactly right, because our website actually reflects what we do.
That’s the whole point. AI isn’t reading your mind, knowing what you’re business is doing right now. It can only read the content you’re publishing.
So, if your website is outdated, unclear, or just plain boring… that’s what AI (and your future clients) will think you are, too.
Trust starts with what people see first.
Making sure your website is accurate, up to date, and truly reflects your business is critical for your online reputation and credibility.
We’re not saying that you need to rewrite your entire website every month, but if you want to be seen as the expert (by both people and AI), your content should clearly show what you do and why it matters.
Here’s where to start:
The truth is, you’re either shaping the conversation about your business’s online reputation or letting outdated content do it for you.
If your website isn’t clear, current, and consistent, AI won’t see you as the expert. And neither will the people searching for answers, you’re more than qualified to provide.
Want to know how your brand shows up online?
Take our free Reputation Score Assessment and get a clear read on where your credibility stands and what to update first.
Ok, you keep hearing that your website is the front door of your business but you just don’t see it. Most of your business comes from referrals and your website is just there. This limits you at only being able to reach the people you can yourself. On top of the fact that when the people you meet see your site, it gives an impression of what it will be like working with you.
You should be confident that your site is up to date, searchable on Google and tells the story as well as you do.
The problem is that your nephew doesn’t have enough experience, you have to manage the freelancer and you don’t want to pay for an expensive site redesign.
The truth is you’re tired of having a website that breaks and is not generating business.
Maintaining your website should be easy. Now it can be. Reach out to learn more about how our team can help you today!
