4 Reasons Why Regular Website Backups Are Your Business’s Best Friend

1. We All Screw Up

Let’s face it—we’re human. Mistakes happen. In fact, a recent study by ITIC found that human error is responsible for 64% of all downtime events. 

Have you ever accidentally deleted an important page or messed up your website’s code? With a backup, it’s no big deal. You can restore your website to its previous state faster than you can say, “Oops.”

2. Your Website Data is Gold

Your website is far more than just an online storefront—it’s a goldmine of invaluable information. Every day, it collects and stores data that are critical to your business operations and future growth.

This data isn’t just numbers and text—it’s the building blocks of your entire business structure. It informs your decisions, helps you understand your customers, and guides your strategic planning. Losing this information can be nothing short of catastrophic.

Did you know that in 2022, 76% of organizations reported a severe loss of critical data? Even worse, 45% of them experienced permanent data loss. 

These statistics represent businesses that faced significant setbacks, lost customer trust, and in some cases, never fully recovered.

Don’t let your business become a statistic. Backups keep your precious data safe and recoverable.

3. A Quick Fix for When Things Go Sideways

When (not if) something goes wrong, you need to get back up and running fast. 

Every minute of downtime can cost you.

According to a recent survey by Arcserve, 83% of businesses said that 12 hours or less of downtime is the maximum they can tolerate before seeing negative impacts. 

Let’s put this into perspective:

• For an e-commerce site making $10,000 per day, 12 hours of downtime could mean $5,000 in lost revenue.
• A B2B company generating 10 leads per day could miss out on 5 potential clients during a 12-hour outage.
• Larger companies can lose millions.  A prime example is Amazon’s one-hour outage in 2018 that reportedly cost the company $100 million in lost sales.

Bottom Line: Downtime isn’t just an inconvenience—it’s a critical threat to your bottom line.

4. Protection from Hackers

Cyberattacks are a real and growing threat. A whopping 75% of organizations globally experienced a phishing attack in the past year, and two out of three mid-sized businesses suffered a ransomware attack in the last 18 months. 

While security measures are essential, backups provide a critical safety net. Even if you’re attacked, having recent website backups allows you to restore your information quickly. This minimizes downtime, which is crucial for maintaining customer trust and preventing revenue loss.