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Case Study

Non-Profit Organizations: A Case Study

Non-profit organizations carry a unique responsibility. Their mission isn’t about selling a product or service, but instead about driving meaningful change through the work that they do. However, the nature of non-profit work leaves little extra time or budget to invest in consistent, high-quality content marketing.

Table of Contents

Challenges in the Coaching/Consultants Industry

Content Marketing Challenges in the Non-Profit Sector

Our non-profit clients have consistently brought up the same sorts of challenges to us at the beginning of our engagement:

They have limited resources:

Non-profits juggle tight budgets and thin staffing, making it nearly impossible to devote the time or funds needed for a steady content pipeline.

They need cost-effective, ongoing support:

While they understand the value of regular storytelling, hiring full-time creators or agencies can quickly drain funds that should go toward the mission itself.

They must raise awareness without pulling focus:

Spreading the word is crucial, but hours spent on social posts and graphics is time not spent improving programs, attracting volunteers, or helping beneficiaries directly.

They struggle to share their impact consistently:

Inspiring stories often remain behind the scenes due to a lack of systems or bandwidth, resulting in missed opportunities to showcase meaningful progress and outcomes

They need to preserve credibility and trust:

Irregular or unpolished updates can unintentionally signal disorganization or doubt, making donors and partners question the effectiveness of their contributions.

They must adapt to evolving digital channels:

With social platforms, email newsletters, and video content always changing, it’s challenging to keep messages relevant and engaging across multiple platforms—especially for busy teams.

The Great Results

Imagine…

  • Boosting your nonprofit organization’s LinkedIn engagement by more than 72 times and creating a more dedicated and engaged community.
  • Growing your Instagram reactions by almost 30 times and watching your comments multiply over 24 times.
  • Envision transforming near-zero Instagram clicks into a 27x surge that drives action and awareness for your cause.
  • Expanding your Facebook reach by 140% so every heartfelt story is more likely to get in front of those who need it most.

At The Breezy Company, we work with a variety of incredible non-profits to achieve these transformative results as they build vibrant communities of supporters and advocates along the way.

We’ve helped many incredible non-profits achieve these transformative results.

Let’s dive into this case study of 3 different nonprofit clients of ours to discover how we made this growth possible.

Client Profiles

Helping One Guy - Facebook Focus

ABOUT

Who they are:

Helping One Guy is a non-profit organization dedicated to supporting a single individual, and their family, who is facing a life-altering hardship. Through financial gifts, community-driven events, and heartfelt encouragement, they ensure that no one walks through a crisis alone. Every contribution—whether made online or at the door—goes directly to the family in need, underscoring their mission of personal, tangible impact.

What were their goals?

Main Goal:

Increase brand awareness and community involvement on Facebook, fostering a broader audience of supporters who understand their mission and feel compelled to contribute time or resources.

Strategy:

Develop and share heartfelt, story-driven content that highlights the individuals and families impacted by Helping One Guy. By consistently posting updates, testimonials, and calls to action, the goal was to not only increase metrics like follows and reach but to encourage more donations and meaningful engagement from the community.

ANALYTICS

Initial metrics at the beginning of a 12-month period:

956

Followers

4.2K

Interactions (Reactions, Follows, and Shares)

833

Link Clicks

24.5K

Reach

AFTER List of Resulting Metrics:

  Initial Metrics Resulting Metrics Growth
Followers 956 1125 Growth of 18.2%
Interactions 4.2K 5.1K Growth of 21.4%
Link Clicks 833 877 Growth of 5.3%
Reach 24.5K 33.7K Growth of 37.6%

Military Family Building - LinkedIn Focus

ABOUT

Who they are:

Military Family Building is a non-profit focused on helping active duty service members and their families navigate the challenging landscape of fertility treatments, adoption processes, and policy advocacy. They work to fill a gap in care and understanding, helping military families build and grow their families while educating the public and driving meaningful policy changes.

What were their goals?

Main Goal:

Strengthen their presence on LinkedIn as a trusted thought leader and resource. By increasing credibility and brand awareness, they aimed to draw in more supporters, policy influencers, and potential partners who can help improve healthcare and adoption support for military families.

Strategy:

Craft authoritative and educational content tailored for LinkedIn’s professional audience. The approach included sharing data-driven insights, personal stories of military families, and updates on policy efforts, all while engaging consistently with their followers. This steady stream of informative content aimed to inspire involvement, encourage resource sharing, and drive both community and legislative support.

ANALYTICS

Initial metrics at the beginning of a 12-month period:

176

Followers

3

Engagement

56

Impressions

36

Reach

Initial metrics at the beginning of a 12-month period:

 Initial MetricsResulting MetricsGrowth
Followers176208Growth of 18.2%
Engagement3219Growth of 7,200%
Impressions562802Growth of 4,903%
Reach361,708Growth of 4644.44%

T1L1 - Instagram Focus

ABOUT

Who they are:

Teach One to Lead One® (T1L1) is a community mentoring program that empowers students—especially those at risk—with essential life principles. By pairing mentors with schools and youth organizations, T1L1 aims to improve attendance, attitudes, and academics. Their approach involves creating meaningful connections, fostering community support, providing service learning opportunities, and celebrating students’ successes, all measured through tangible assessments and surveys.

What were their goals?

Main Goal:

Elevate their presence on Instagram to reach a younger, more visually engaged audience. Their objective was to highlight the transformative power of mentoring relationships, share student success stories, and increase overall community support—whether through volunteering, financial backing, or simply spreading the word.

Strategy:

Leverage Instagram’s visual storytelling capabilities to showcase students’ journeys, mentor testimonials, and graduation celebrations. By focusing on short, impactful stories, dynamic images, and community-driven posts, T1L1 aimed to increase interaction, drive awareness of their mentoring programs, and ultimately inspire more community members to become mentors, supporters, or advocates.

ANALYTICS

Initial metrics at the beginning of a 12-month period:

216

Followers

4

Comments

83

Reactions

1

Clicks

679

Impressions

AFTER List of Resulting Metrics:

  Initial Metrics Resulting Metrics Growth
Followers 216 273 Growth of 26.4%
Comments 4 98 Growth of 2,350%
Reactions 83 2508 Growth of 2,922%
Clicks 1 27 Growth of 2,600%
Impressions 679 13419 Growth of 1,876%
Create Effective Content for Coaches and Consultants

Specific Challenges Faced

While all of these non-profits grappled with the typical hurdles—limited resources, maintaining credibility, and juggling multiple digital platforms—each one also faced distinct challenges that required tailored solutions:

Helping One Guy (Facebook)

  • Needed a steady flow of heartfelt, story-driven posts that engaged donors while balancing the flux of available photography and videography.
  • Had to emphasize personal impact while still reaching a broader audience, all on a tight schedule and budget.

Military Family Building (LinkedIn)

  • Required a balance between emotionally resonant personal stories and policy-focused, data-driven content to appeal to both hearts and minds.
  • Aimed to stand out as a trusted thought leader in a professional environment while maintaining consistent engagement with minimal staff oversight.

T1L1 (Instagram)

  • Needed to translate intangible outcomes—like improved attendance and attitudes—into visually compelling narratives that resonate with a younger, highly social audience.
  • Had to keep content fresh and visually appealing to inspire interaction and motivate followers to become mentors, donors, and advocates.

A Strategic Approach for Non-Profits

A successful non-profit content strategy often revolves around three guiding principles:

Story-Driven Storytelling
Highlighting Mission Expertise
Non-Sales, Value-First Communication

What This Looks Like

Story-Driven Storytelling

Audiences connect most deeply with the individuals and communities at the heart of a non-profit’s work. Rather than centering content on the organization itself, content focuses on showcasing the journeys of those who benefit from its mission. This narrative style invites donors, volunteers, and supporters to understand the real-world changes happening through the cause, fostering empathy and a stronger sense of involvement.

Highlighting Mission Expertise

Each non-profit brings invaluable perspective and dedication to addressing a particular challenge. Content crafted around the unique insights, lessons learned, and evidence-based practices positions the organization as a credible and knowledgeable resource. Instead of merely listing what services are offered, the message focuses on explaining why these efforts matter and how they contribute to solving problems in the community. This approach encourages trust and reassures supporters that their contributions support meaningful, informed action.

Non-Sales, Value-First Communication

The primary goal is to cultivate long-term relationships, not simply secure a one-time donation. Content that consistently provides educational resources, uplifting stories, and genuine gratitude keeps supporters engaged without making them feel pressured. Calls to action—such as ways to donate, volunteer, or spread the word—still appear, but they come as a natural extension of helpful and inspiring content. Over time, this steady exchange of value leads to a community that feels more connected, loyal, and ready to act when opportunities arise.

By following these principles, non-profit content can resonate more powerfully with audiences, leading to deeper engagement, stronger community ties, and greater overall impact.

Content Plans for Each Brand

What Our Clients Said

"They've quickly assimilated our brand and culture."
Jose Maldonado, COO
Teach One to Lead One
"I could not be more pleased by the quality of your work in terms of appropriateness to our needs, creativity, and speed to delivery."
Wendell Etheridge
Helping One Guy

Analysis

1. Active Engagement and Strong Community Connections

  • Helping One Guy’s steady content schedule directly impacted community engagement—with a followership growth of 17.7% and a reach boost of 37.6% the community-building power that regular, story-driven posts have.
  • Military Family Building’s remarkable LinkedIn engagement surge of over 7,200% proves that mission-focused, educational content can powerfully connect with a professional audience.
  • T1L1 experienced explosive comment and reaction growth on Instagram —Instagram reactions jumped by 2,922% and comments increased by 2,350%—showing that nonprofits can see significant results from leveraging personal stories and visual storytelling to engage younger potential donors and volunteers.

2. Tailored Strategies Lead to Better Results

  • Helping One Guy harnessed Facebook’s community-centric environment by sharing authentic, real-life stories. This approach not only resonated with their audience but also led to a measurable 5.3% boost in link clicks, reinforcing the impact of targeted, narrative-driven posts.
  • Military Family Building combined emotionally compelling personal narratives with data-backed insights on LinkedIn. This dual approach drove an 18.2% increase in followers and an astounding 4,644% surge in reach, underscoring how a platform-specific strategy can attract influential supporters and policy advocates.
  • T1L1 maximized Instagram’s visual strengths by focusing on personal stories and vibrant imagery. Their tailored strategy translated into a 26.4% follower growth and a 2,600% leap in clicks, proving that platforms with a younger, image-driven audience can yield significant returns when content is crafted to match user expectations.

3. Turning a Small Start into Big Wins

  • Even with modest starting metrics, the strategic use of focused content transformed each organization’s digital presence into a growth engine.
  • Military Family Building witnessed interactions explode by 7,200% (from just 3 interactions to 219), while T1L1 experienced a 2,922% jump in Instagram reactions (from 83 to 2,508).
  • These huge growth numbers show that a well-planned content strategy can start from wherever you are. By optimizing what they had, each organization turned small beginnings into major wins for their cause.

4. Investing in the Long Haul

  • Regular, authentic updates have proven to enhance credibility, as seen in the steady follower increases and dramatic engagement boosts across all platforms.
  • This long-term investment in quality storytelling means that every post contributes to a deeper connection with the community and helps your nonprofit create a base of supporters who are ready to champion the organization’s mission well into the future.

Bringing It All Together

In just 12 months…

  • Military Family Building’s LinkedIn engagement skyrocketed by 7,200%, jumping from just 3 interactions to 219.
  • T1L1’s Instagram reactions surged by an astonishing 2,922%, rising from 83 to 2,508.
  • Helping One Guy’s Facebook reach expanded from 24.5K to 33.7K, a 37.6% increase.
  • T1L1’s Instagram clicks soared from 1 to 27, marking a 2,600% jump.
  • Military Family Building’s LinkedIn impressions climbed from 56 to 2,802, a remarkable 4,903% increase.
Specific Challenges Faced

Creating Engaging and Effective Content for Non-Profit Organizations

The incredible growth that we have seen in Helping One Guy, Military Family Building, and T1L1 reminds us that meaningful, mission-focused content is a powerful tool for nonprofit organizations to make the most of even the most limited budgets to turn casual supporters into committed advocates and donors. When every post, video, or update puts people and purpose at the center, it’s easy for your audience to understand the impact, share the message, and feel inspired to help.

Building on these results means looking beyond one-off marketing moves, and instead to building your organization’s online reputation. It’s about paying attention to what your supporters care about and finding fresh, genuine ways to engage them.

Here’s how:

Keep a Pulse on What Matters

Donor habits, volunteer interests, and digital trends shift all the time. Staying alert means you can shape content that’s timely and speaks directly to what your audience values right now.

Showcase the Real Stories

People connect with people—plain and simple. Sharing real-life examples, personal journeys, and behind-the-scenes glimpses helps others feel the heartbeat of your mission. That’s the difference between scrolling past and stopping to learn more.

Nurture an Active Community

Involving supporters in the conversation — inviting comments, hosting live chats, celebrating milestones — turns a one-way message into a vibrant dialogue. Over time, this builds trust, loyalty, and a sense of shared purpose.

Experiment with Formats

From bite-sized videos and Instagram Stories to longer newsletters or Q&A sessions, mixing up content keeps things fresh. Different formats give supporters new ways to experience your mission and find the stories that resonate most with them.

Always Commit to Quality

Authenticity and care radiate from every single piece of content. Eye-catching visuals, thoughtful wording, and honest storytelling go a long way toward showing that you respect your audience’s time and attention.

By blending these approaches, non-profits can create content that isn’t just engaging, but truly meaningful—content that helps turn everyday viewers into lifelong supporters.

Elevate Your Coaching and Consulting Brand with Breezy

Juggling everything that comes along with working in the coaching and consulting space can make it incredibly challenging to maintain a consistent content strategy. With Breezy Content, you can focus on your core business while we take care of your content marketing strategy. Our approach positions your brand for consistent growth, and an engaged audience that can’t wait to work with you. Connect with us today to start telling a story that will make your audience sit up and listen with a consistent content strategy.

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