Transformational Content Marketing for Coaches and Consultants

Challenges in the Coaching/Consultants Industry

At Breezy, we work with a wide variety of individual coaches and consultants — from executive coaches to leadership development consultants to communication coaches and business consultants. Despite the diversity in the specialties of the solopreneurs and small businesses that we work with, we have identified several common pain points they encounter when trying to grow their online presence with content marketing.

The Consistency Struggle

Every coach or consultant we work with understands the importance of maintaining a regular distribution of content across social media, their blog, YouTube channel, and more, but lacks the time and resources to consistently generate and share that content.

Audience Engagement is Tough

Building and maintaining an active and engaged audience requires continuous effort and interaction. Many coaches and consultants find it challenging to keep their audience consistently engaged.

Trying to Differentiate in a Crowded Market

Standing out in a crowded market with unique and compelling content that reflects their personal brand identity is a common challenge. Many struggle to find their unique voice and differentiate themselves from others.

Understanding Platform Algorithms

Navigating and adapting to the constantly changing algorithms of different social media platforms can be overwhelming. Coaches and consultants often find it difficult to keep up with these changes and optimize their content accordingly.

Building Credibility and Trust

Establishing oneself as a credible and trustworthy expert in the field is crucial, yet challenging. Many find it hard to showcase their expertise and build trust with their audience through online media (i.e. social media, blogs, lead generation content, etc)

Making Time for Social Media

Balancing social media activities with other professional responsibilities is a common pain point. Coaches and consultants often have to juggle multiple tasks, making it hard to dedicate enough time to social media.

Budget Constraints

Limited resources for investing in paid promotions, professional content creation, or social media management tools is a frequent issue. It can be hard to allocate sufficient budget for effective social media marketing.

Adapting to Trends

Keeping up with and adapting to the latest social media trends and best practices is essential but challenging. It’s a struggle to stay current and incorporate new trends into a strategy.

Measuring Success

Effectively tracking and analyzing social media metrics to measure the impact and ROI of efforts can be complex. Many coaches and consultants find it hard to determine the success of their social media strategies.

Maintaining Authenticity

Ensuring that content remains authentic and genuinely represents their personal brand values and voice is crucial. Anyone can have AI spit out tons of content, but these days, authenticity is what will capture an audience’s attention, and consultants and coaches rarely have the time to commit to creating authentic content.

While these challenges exist for all of our coaching and consulting clients, they can be overcome. Consistently, we’ve seen great results from implementing a strong content strategy tailored to these concerns and struggles.

The Great Results

Picture your LinkedIn impressions increasing by a whopping 133,344%.
Elevating your LinkedIn profile views by an impressive 113%.
Growing your Instagram reach by 69%.
Imagine growing your LinkedIn followers by 63.87%.
Boosting your brand's visibility with Instagram impressions soaring by 71%.

We’ve helped many coaches and consultants achieve these incredible results.

Let’s explore this case study of 3 different coaching and consulting clients to see how such remarkable growth is possible.

Client Profiles

40 Watt Coaching

Who they are:

40 Watt Coaching is a leading firm specializing in executive coaching, communication consulting, and training content design. Founded in 2021, the firm partners with a diverse clientele, including Fortune 500 CEOs, non-profit leaders, startup founders, and frontline managers, to enhance leadership and communication skills. Their client-centric approach emphasizes trust, honesty, and leveraging strengths to achieve personal and professional goals.

Goals

When Tim, the owner and leader of 40 Watt, originally came to us, he shared a few pain points and goals he was hoping to achieve with content marketing.

His primary means of client acquisition had always been word of mouth and referrals. While his business was still doing well, he wanted to get ahead of the lead source possibly drying up in the future.
Additionally, he wanted to expand his ability to bring in leads by actually having an online presence which he had almost none at the time.
He also wanted to be seen as a go-to source and credible place in the communication coaching community to be able to help more founders, leaders, and executives not only with communication but their professional development. He recognized that in order to do this, he would need to build up an online presence.

Initial Metrics
LinkedIn

67

Impressions

UPSIDE CFO

Who they are:

UPSIDE CFO specializes in providing comprehensive financial solutions tailored to meet the needs of growing businesses and high-income individuals. Based in Austin, TX the company offers outsourced CFO, tax, and bookkeeping services designed to simplify complex financial challenges, streamline operations, and enhance profitability. With over 50 years of combined expertise, UPSIDE CFO delivers strategic financial consultation, creative tax planning, and accurate financial reporting, all aimed at unlocking the financial strategies of the top 1%.

Goals

When Brian Lang, Founder and face of Upside CFO, came to us, the company had never made a significant investment in marketing before. He was ready to begin that process and wanted to start by developing a better presence online through social media. Initially, it was just about actually building brand awareness as they didn’t have much.
Additionally, we decided to focus just as much on building Brian’s personal brand as the company’s. He is the face of the brand, has a great personality, and already had a decent network. We decided to leverage those things with great content with the goal of building him up as a thought leader in the industry. We have focused a lot on his personal brand and LinkedIn presence. The metrics below are of his personal LinkedIn page.

Initial Metrics
LinkedIn

267

Profile Views

18

Impressions

Wizard of Ops

Who they are:

Wizard of Ops specializes in helping teams transform into high-performing units through meeting facilitation, Visionary/Integrator coaching, and other consulting services. They focus on implementing the Entrepreneurial Operating System (EOS®) to drive accountability, growth, and effective team collaboration. Their services include coaching leadership teams, documenting processes, and providing solutions tailored to various stages of organizational development. They also offer proven methods to maintain momentum and ensure cohesive teamwork.

Goals

Transition towards more independent consulting services, and reduce their reliance on software-based solutions.
Adjust focus towards targeting studio instructors aspiring to establish their own businesses, particularly those from specialized, smaller spaces rather than large franchises or yoga studios.
Enhance social media presence on platforms like Instagram and LinkedIn to build brand awareness and engage with the new target demographic.

Initial Metrics
Instagram

26,590

Reach

32,582.70

Impressions

Initial Metrics
LinkedIn

136

followers

52

Impressions

Specific Challenges Faced

Each of these three clients experienced specific barriers to the growth that they’d been working toward that are unique to their niche and the overall goals that they had for their online presence.

40 Watt Coaching

Upside CFO

Wizard of Ops

Our Strategic Approach

At Breezy, our approach to content marketing is comprised of 3 key markers for the energy industry:

Story-driven

Thought-leadership-centric

Non-sales, value-intended

What This Looks Like

Story-driven

Using the StoryBrand framework, we position the client as the hero of their journey, with our company acting as the guide. This approach ensures that our content marketing strategies focus on helping clients solve their problems and improve their lives or businesses. Every piece of content is designed to support this narrative, making it relatable and impactful.

Thought-leadership-centric

We deeply value the subject-matter expertise that our clients bring to the table. While we immerse ourselves in understanding their industry, our primary goal is to showcase the incredible knowledge and experience our clients possess. The content we create highlights their insights and expertise, presenting them as authentic thought leaders in their field. This not only builds credibility but also effectively drives business growth.

Non-sales, value-intended

Our content strategies prioritize providing value over direct sales pitches. Although we include strong calls to action, sales-focused content is limited to 1-2 times per month. Instead, we consistently deliver valuable information to build trust and foster long-term relationships with the audience. This approach not only drives immediate engagement but also nurtures customer loyalty, turning clients into brand advocates, which is especially crucial for high-cost offerings.

This methodology was customized for each client, tailored to their specific goals and industry nuances. The results were outstanding, demonstrating the effectiveness of combining our proven approach with personalized elements for each account.

Execution: Content Plans for Each Brand

40 Watt Coaching

Upside CFO

Wizard of Ops

Results

After 365 days of creating content consistently and following our set content strategy for each brand, here were the results…

40 Watt Coaching

	Initial Metrics	Resulting Metrics	LinkedIn Growth
Impressions	67	89,408	133,344.8% increase

Upside CFO

	Initial Metrics	Resulting Metrics	LinkedIn Growth
Impressions	18	20834	115644.5% increase
Profile Viewers	267	570	113% increase

Wizard of Ops

	Initial Metrics	Resulting Metrics	Instagram Growth
Impressions	32,582.70	55,850	71.41% increase
Reach	26,590	44,970	69.12% increase

	Initial Metrics	Resulting Metrics	LinkedIn Growth
Impressions	52	14,170	27,160% increase
Followers	136	223	63.87% increase

Analysis

1. Exponential Growth in Impressions

40 Watt Coaching saw an incredible rise in LinkedIn impressions, jumping from just 67 to a whopping 89,408 over the year. This kind of growth shows just how powerful a solid content strategy can be in boosting visibility on LinkedIn.
Upside CFO also experienced remarkable growth on LinkedIn, with impressions soaring from 18 to 20,834 — a 115,644.5% increase. Their profile viewers doubled from 267 to 570, proving that targeted, consistent content can significantly expand a brand’s ability to reach a broader audience.

2. Multi-Platform Success

Wizard of Ops made substantial gains on both Instagram and LinkedIn. On Instagram, impressions grew by 71.41%, from 32,582.70 to 55,850, and reach increased by 69.12%, from 26,590 to 44,970. LinkedIn impressions skyrocketed by 27,160%, from 52 to 14,170, while followers grew by 63.87%, from 136 to 223. While single platforms can be successful, creating a strategy across multiple relevant platforms and maintaining consistency will support one another’s momentum and encourage consistent growth.

3. The Impact of Video Content

Integrating quality thought leadership video content has been a game-changer for engagement across all three clients. Videos have been proven to capture more attention and are often prioritized by social media algorithms. This means that video content is more likely to achieve better visibility and engagement rates for a similar piece of content to a static photo, graphic, or carousel for coaching and consulting clients.

4. Consistency is Essential

Regularly posting and having structured content plans were key to achieving sustained growth. Through consistent publishing and audience engagement, these three clients successfully built and maintained momentum, resulting in significant increases in impressions, reach, and followers. Keeping a steady stream of content tells the algorithm that your content is worth prioritizing and keeps your audience engaged over time to build long-term loyalty.

5. From Modest Beginnings to Major Growth

All three clients saw impressive growth, proving that powerful results are possible even from a low baseline when you implement a great content strategy consistently. For instance, 40 Watt Coaching’s LinkedIn impressions skyrocketed from 67 to 89,408, a staggering increase of over 133,344%. Upside CFO's LinkedIn impressions shot up from 18 to 20,834, an incredible 115,644% jump, and their profile views more than doubled from 267 to 570. Wizard of Ops also made incredible strides, with Instagram impressions climbing by 71% from 32,582 to 55,850, and LinkedIn impressions soaring by 27,160% from 52 to 14,170. These results show that a well-executed content strategy can lead to a strong online presence and impressive growth, no matter where you’re starting from.

What Our Clients Said

"Its easy to say that I can take care of social media and content creation on my own but if you are anything like me it ends up getting put on the backburner. I highly recommend this team and glad that Breezy is in my life."

Chris Beer

B.Well Consulting

How We Create Effective Content for Coaches and Consultants

We’ve seen transformative results for our clients in the coaching and consulting industries through strategic content marketing. The success stories of 40 Watt Coaching, Upside CFO, and Wizard of Ops highlight the incredible potential of well-crafted content tailored to various niches within this space.

We’re excited to continue driving our coaching and consulting clients forward, leveraging a multifaceted approach that includes:

Thought Leadership

Establishing our clients as thought leaders is central to our strategy. By showcasing their expertise and unique insights, we help them build credibility and trust within their industries.

Authentic Engagement

Building genuine connections with the audience is crucial for coaches and consultants. We focus on creating content that reflects their personal brand values and voice, ensuring authenticity.

Video Content

Videos are a powerful tool for capturing attention and driving engagement. We emphasize the use of video content to convey thought leadership, share client testimonials, and provide valuable insights in a compelling video format.

Educational Resources

Beyond promoting their services, our clients need to educate their audience on relevant topics in their niche. We help them create valuable and educational content, such as blogs, webinars, and eBooks, that addresses the pain points and interests of their target audience.

Consistent and Structured Content Plans

Regular posting and structured content plans are key to keeping up the momentum of growth. We ensure that our clients maintain a steady flow of high-quality content across various platforms, keeping their audience engaged and building long-term loyalty with ease.

Elevate Your Coaching and Consulting Brand with Breezy

Juggling everything that comes along with working in the coaching and consulting space can make it incredibly challenging to maintain a consistent content strategy. With Breezy Content, you can focus on your core business while we take care of your content marketing strategy. Our approach positions your brand for consistent growth, and an engaged audience that can’t wait to work with you. Connect with us today to start telling a story that will make your audience sit up and listen with a consistent content strategy.

Case Study