What Matters More…My Website or LinkedIn?

It’s a question that we get often and most recently during a Q&A in a webinar we were part of. 

“What’s more important…my website or LinkedIn as a B2B company?”

We really empathize with this question. As a small business owner, consultant, or coach, you’re constantly juggling priorities. You want to show up online, build credibility, and convert interest into sales but how do you that that without spinning your wheels or spending your whole week on marketing?

That’s why so many owners we talk to just want to better understand which platforms deserves their time, attention, and investment.

Here’s our take: They’re equally important but in different ways.

When you understand the relationship between LinkedIn and your website, you stop thinking about them as separate silos and start using them as a powerful one-two punch in your marketing strategy.

Why LinkedIn Is a Powerful Starting Point

LinkedIn has evolved from a digital resume holder into *the* B2B marketing platform. 

• 80% of B2B leads come from LinkedIn, compared to just 13% on Twitter and 7% on Facebook (source: LinkedIn Business)
  
• 4 out of 5 LinkedIn members drive business decisions at their companies
  
• As of 2025, LinkedIn has over 1 billion users worldwide, with more than 190 million in the U.S. alone (source: Statista)

If you’re in the business of helping other businesses, LinkedIn is where the right people are and where you should be showing up regularly.

It’s your platform for:

• Building visibility and thought leadership
  
• Engaging in relevant conversations
  
• Creating content that drives attention and credibility to your brand
  
• Starting relationships

For most B2B businesses, LinkedIn is the handshake. It’s where people first meet you, get a sense of your voice, and decide if they want to learn more. In many cases, that’s exactly what happens. People find you on LinkedIn and then head to your website to take the next step.

Which brings us to the next piece of the puzzle.

Why Your Website Is Still the Cornerstone of Your Brand

While LinkedIn helps people discover you, your website is where you shape the full experience. Unlike a social platform that can change at any time, your website is a space you own and control completely.

• 75% of users judge a company’s credibility based on its website design (source: Stanford Web Credibility Research)
  
• 88% of online consumers are less likely to return to a site after a bad experience (source: Sweor)
  
• A company’s website is often the first place a prospect will go after seeing a post, ad, or profile on LinkedIn
  

That’s why a strong website isn’t optional, and you can’t rely on LinkedIn alone. 

Your website gives you the opportunity to tell your story on your terms, offer deeper insight into your services, and guide visitors to take meaningful action. It’s where you reinforce your expertise, answer key questions, and help potential clients understand the value you bring.

Ultimately, it’s where you want people to land, not because LinkedIn isn’t valuable, but because your site is where conversions actually happen.

They’re Not Competing, They’re Collaborating

LinkedIn and your website are not in competition, but should be in partnership.

Think of them as two stages of the same funnel:

 Use LinkedIn to:

• Show up in front of new people
  
• Add value through content and conversation
  
• Build visibility and authority
  

Use your website to:

• Offer clarity on your services
  
• Convert leads into clients
  
• Create a seamless, branded experience
  

When used together, they form a cohesive journey. LinkedIn helps you show up in someone’s feed. Your website helps you stay in their mind and guide them toward becoming a customer.

What to Prioritize (and When)

If you’re wondering where to focus your time right now, here’s a quick decision guide:

The Bottom Line

LinkedIn is where people get introduced to you. Your website is where they decide whether they trust you enough to take the next step. You need both working together to grow.

What Actually Works in B2B Marketing in 2025

As we move deeper into 2025, the digital landscape is only getting noisier. AI-generated content is everywhere, attention spans are shrinking, and trust is harder to earn.

That’s why clarity and consistency should be your focus as a B2B business owner. 

People don’t buy just because you posted something clever or built a pretty homepage. They buy because you’ve shown them who you are and how you can help them consistently, across platforms.

Need Help Bringing It All Together?

That’s where our team comes in. We help small businesses, consultants, and coaches connect the dots from LinkedIn content that actually gets seen to websites that convert visitors into customers.If you’re ready for a smarter content strategy that works together, not in pieces, let’s talk.