The issue is, that even though you know how important consistent content production is, you may not have time to actually create it. How do you make time for content creation when your day is already full? The idea of squeezing in another task might feel impossible, but with the right approach, it’s extremely doable.
Content creation isn’t about posting 5 times a day, 7 days a week; it’s about working smarter, not harder. The key is to be intentional with your time and focus on creating quality, valuable content that aligns with your business goals and target audience.
Let’s look at two practical paths you can take—whether you’re doing it solo or thinking about outsourcing a team to help.
Option 1: How to Make Time for Content Creation on Your Own
If you’re handling everything on your own, it can feel like you’re constantly running out of time, ideas, and the willpower to create. But with the right planning and focus, you can fit content creation into your week without feeling overwhelmed.
The trick? Batching and repurposing.
- Batching: Instead of trying to create a little bit of content every day, set aside dedicated blocks of time once or twice a week. Use this time to knock out several pieces of content in one sitting. For example, you can batch-film a bunch of video content one day and then edit them in a separate sitting. Or, spend two hours on a Monday brainstorming and outlining topics for the week. Then, on Wednesday, use another hour or two to write, design, or film that content.
- Repurposing: You don’t need to reinvent the wheel with every post. Take content you’ve already created—whether it’s a blog, a long video, or a carousel—and break it down into smaller pieces. That blog post could become three social media posts and a video. The long video can be chopped up into shorter clips. Repurposing saves time and lets you cover important topics more frequently
The key is to keep things as simple as possible. By dedicating just a few focused hours each week, you can consistently show up without feeling like content creation is taking over your life.
An Example of How to Schedule Your Week
- Monday: Plan your content for the week—what’s trending, what’s important, and what aligns with your goals.
- Wednesday: Create the content—batch record videos, write captions or design graphics.
- Friday: Schedule everything for the next week–schedule content within the native platforms or use scheduling tools like Cloud Campaign, so you don’t have to worry about posting in real-time.
- Ongoing: Spend a few minutes each day responding to comments, engaging with your community, and reposting content to stories.
This is just an example of how you can easily add content creation to your schedule without overcomplicating it. Change it up to fit your own routine and workload.
Option 2: Bringing in a Team to Help With Content Creation
Now, if you’re to the point where you’re starting to feel the strain of handling this all on your own or you’re ready to up your quality or frequency, it might be time to think about bringing in some help. Don’t worry, you don’t need to hire a full-time employee, there are plenty of outsourcing options.
Here’s why outsourcing is worth the investment:
- More time for what you do best: Outsourcing frees up your time to focus on the tasks that you started your own business for, like serving your clients.
- Increased content quality: An expert content creator can create higher-quality content faster, whether it’s videos, blog posts, or graphics, that’s what they’re good at.
- More consistent posting: When you have someone else supporting you, you don’t have to scramble last minute to get a post out. Your content goes out on time, every time.
What Working With a Team Could Look Like
With outsourcing, your involvement can shift from trying to do it all to simply approving content. Here’s an example of what that might look like:
- Planning: Instead of coming up with content ideas alone, your content creator would handle the majority of the work. You would just provide guidance for the general topics you’d like included and they’ll handle everything else.
- Content creation: The point of hiring a content creator is for them to create content. That means that whether it’s writing, designing, or video editing, they do it all. Your role? Reviewing drafts, offering feedback, and approving the final content.
- Scheduling: Their job is not done until your content is posted. This is just another thing you wouldn’t have to worry about.
Hiring an expert to create your content is an investment that is worth it. You’ll not only gain back the time you spent stressing over content and trying to make it, but you’ll also gain an expert who’s going to take your social presence to the next level.
