Why Consistency Is the Key to a Successful Business Website
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We want to share a story we’ve seen countless times. A business owner reaches out, frustrated and overwhelmed: “We need more traffic, and our messaging isn’t landing the way it should.”
Sometimes, it’s even more urgent—their website is down, and no one can find the login credentials to fix it.
We jump in to help, and here’s what we typically find:
– The website doesn’t clearly communicate what the business does.
– Images are missing, and there’s no clear call to action guiding visitors to the next step.
– The blog? It has two outdated articles from five years ago.
– Plugins are outdated, analytics are disconnected, and images are incorrectly formatted.
It’s no surprise they’re struggling.
At some point, they had a web designer create a website. Then, they walked away and treated it like an online brochure—set it and forget it.
But here’s the truth: Your business website is not just a static brochure—it’s a living, breathing part of your business.
And, if it’s neglected, it will stop working for you.
Your Website Needs to Do More Than Just Exist
Your website is one of the most powerful tools for your business, which means the content and experience it provides matter. If your business website doesn’t communicate your message clearly, load quickly, or engage visitors in a meaningful way, you’re likely missing out on potential customers.
Every element on your website plays a role in turning visitors into leads and driving your business forward.
Search engines like Google are constantly scanning websites to evaluate the best match for what users are searching for. So, if your website doesn’t live up to these expectations, your search rankings—and your business—could suffer.
5 Ways to Make Sure Your Website Works as Hard as You Do
The internet—and the way people use it—changes fast.
What worked a year ago might not work today. This is why your website requires consistent attention. It’s not enough to have something up and running. You need to make sure your business’s website works for you every single day. Here’s how you can do just that:
1. Update Your Content
Search engines prefer websites that consistently update their content. This could mean adding a new blog post, case study, or updating your product pages. When you update the content on your website, you’re showing search engines—and your visitors—that you’re active and committed to staying relevant.
For example, a realtor could regularly update their website by updating listings or uploading a blog post full of valuable tips for home buyers. These updates show Google that the website is providing useful information, making it more likely to show up on search results.
2. Use Relevant Keywords
Including the right keywords will make it easier for search engines to match your website with what users are looking for. To do this, you’ll need to identify the words and phrases that your potential customers are searching for online.
Once you’ve identified these keywords, include them in key areas of your website, such as:
Page Titles (Title Tags)
Headings (H1, H2, H3 Tags)
URL Slugs
Meta Descriptions
Body Content
Image Alt Text
Internal Links
Product Descriptions (For E-commerce Sites)
Blog and Article Posts
Just be sure to avoid keyword stuffing (overusing). It doesn’t help your SEO strategy, and it’s incredibly annoying to users.
3. Enhance User Experience
Your website should be an enjoyable experience for all users. This means it needs to load quickly, be simple to navigate, and have a clean design.
A fast website keeps users from getting frustrated and leaving before they’ve had a chance to explore. Clear navigation helps them find the information or products they need without confusion, and a clean design makes your website more visually appealing, creating a positive first impression.
4. Keep Your Website Updated
Updates keep your website running smoothly, so it’s important to do them regularly. This includes taking care of things like plugin updates and security checks.
An outdated website can lead to issues like broken links, slow load times, or even security risks, which can frustrate visitors, make them lose trust in your business, and hurt your search engine rankings.
5. Make Your Message Crystal Clear
A website without the right messaging is like a billboard in the desert—it’s there, but no one’s looking.
As soon as a visitor lands on your business website, they should be able to tell exactly what your business offers and how it can help them. Otherwise, they won’t stick around, no matter how pretty the layout is.
So, make sure you use simple, direct language that speaks to your audience.Whether it’s a strong headline, clear call-to-action, or easy-to-read content, your messaging should guide visitors through your website and make it obvious how to take the next step.
If your message is clear and aligned with what your customers are looking for, they’re more likely to stay, engage, and take action.
Your Website Should Be as Excellent as Your Business
You’ve worked hard to build your business, so don’t let your website hold you back. It should be a reflection of the quality, professionalism, and care you put into your work.
Because a well-maintained, fast, and engaging website can drive traffic, generate leads, and, most importantly, turn visitors into loyal customers.
That’s why we created Breezy Sites— to help businesses like yours get the website they deserve—one that reflects how great your business is. We offer ongoing website monthly maintenance that keeps your website fresh, optimized, and ready to attract more traffic and leads.
We take care of everything—from optimizing for search engines to making sure your message resonates with your audience.
So, if your website has been on the back burner, it’s time to give it the attention it needs.
Don’t let outdated content, poor design, or slow load times keep your business from reaching its full potential online.
Your Website Should Be As Great As Your Business Is
Ok, you keep hearing that your website is the front door of your business but you just don’t see it. Most of your business comes from referrals and your website is just there. This limits you at only being able to reach the people you can yourself. On top of the fact that when the people you meet see your site, it gives an impression of what it will be like working with you.
You should be confident that your site is up to date, searchable on Google and tells the story as well as you do.
The problem is that your nephew doesn’t have enough experience, you have to manage the freelancer and you don’t want to pay for an expensive site redesign.
The truth is you’re tired of having a website that breaks and is not generating business.
Maintaining your website should be easy. Now it can be. Reach out to learn more about how our team can help you today!
Thanks to them I have increased social following. The results of kind of their social media posts have driven people to my website and resulted in some clients for me.
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