Why Consultants, Coaches, and Subject-Matter Experts Need a Content Creator

Clients hire consultants and coaches based on the knowledge and expertise they have to offer. And this is why consistent content marketing is non-negotiable. If you want to showcase your knowledge effectively in order to drive clients towards your business, you need to be consistently posting valuable content. Without sharing your subject matter expertise, potential clients won’t know who you are, what you can offer, or how you can help them. 

It’s simple: if potential customers don’t know what you know, they don’t really care who you are. But, if they hear what you know, what you can help them accomplish, and what you can help them do, trust begins to form, authority is seen, and you become a credible option for them.

Can people look at your socials and fully understand that you’re an expert in your field that they should work with? If the answer is no, it’s time to invest in a content marketing expert. 

Legitimacy and Professionalism 

One of the most useful tools that consistent content creation provides is in building trust and legitimacy. By putting out consistently high-quality content, you show that you are a real, trustworthy professional in your space. 

In one survey, 77% of respondents said they consume three or more pieces of content before engaging in a purchase. That’s one reason why solo entrepreneur roles, like consultants and coaches, often rely on content marketing to establish themselves as legitimate authorities in their field. Through regular, high-quality content, you can showcase the professionalism and legitimacy you bring to the table. 

Credibility and Authority

More areas that are largely impacted by content marketing are building credibility and authority in your industry. By sharing your specific knowledge and expertise, you can establish yourself as a credible source of information in your field. 

Thought leadership content can set your brand apart and grow your authority as a trusted consultant or coach. In fact, 64% of buyers say that thought leadership content increases their trust in a brand more than traditional marketing methods. 

Not only are credibility and authority crucial elements to a successful business, but they are more easily obtained through effective content marketing. An expert content creator knows exactly how to help set your brand apart and grow these areas. 

Experience

Effective content marketing isn’t just about what you know; it’s about showcasing your experience. By highlighting past achievements and partnerships, you build on your credibility and legitimacy. You can do this by sharing success stories, collaborations with reputable brands, and noteworthy projects. This showcase of your past experiences creates a narrative of expertise, building more trust with potential clients.

90% of buyers look at a consultant’s expertise online before a purchasing decision. Plus, by seeing examples of people and brands that you have worked with in the past, future customers can better gauge if you would be a good fit for what they are looking for, helping your weed out leads that may not be the best fit.