The Ultimate Guide to Driving More Website Traffic

1. Optimize Your Website for SEO

Around 68% of online experiences begin with a search engine like Google. That means nailing your SEO is crucial for getting your website found organically. Do this:

• Research relevant keywords your audience is searching for.
• Optimize page titles, meta descriptions, headers, and content with those keywords.
• Build an internal linking structure and earn high-quality backlinks.
• Ensure a fast, mobile-friendly, user-friendly experience.

Not that:

• Stuff keywords unnaturally into your content (search engines penalize this).
• Ignore technical SEO factors like site structure and load speed.

2. Create Quality Content Regularly

Having a steady stream of fresh, authoritative content doesn’t just engage your existing audience—it also gives you more opportunities to get found in search engines. And more opportunities can lead to more leads.  Do this:

• Identify common questions and pain points your audience has.
• Create blog posts, videos, guides, and other content that addresses those needs.
• Stick to a consistent publishing schedule (e.g. once a week).
• Promote new content through email, social media, and other channels.

Not that:

• Publish low-quality, sparse content just for the sake of it
• Have an inconsistent or infrequent content calendar

3. Leverage the Power of Data and Testing

Simply publishing a website isn’t enough—you need to continuously test, analyze, and optimize it to unlock its full potential.  Use tools like Google Analytics to track where your visitors are coming from, what pages they visit, and what actions they take on your site. Do this:

• Integrate analytics tools to track metrics like traffic sources, popular pages, conversion rates, and more.
• Run A/B tests to determine what design/messaging resonates best.
• Review your data regularly to double down on what works and fix what doesn’t.

Not that:

• Assume you know what’s best without checking the data.
• Set and forget your website without consistent optimization.

4. Make Your Site Mobile Friendly

With 59.4% of website traffic now coming from mobile devices, ensuring a seamless experience on all screen sizes is non-negotiable. Slow-loading, clunky websites are a surefire way to tank your traffic and engagement. Do this:

• Implement a responsive or mobile-friendly design.
• Optimize for key page speed metrics like LCP, FID, and CLS.
• Compress and properly size images and videos.
• Regularly test your site’s performance on different devices.

Not that:

• Have an outdated, non-responsive website design.
• Let large image/media files slow down your load times.

5. Get Social and Build an Audience

While organic search traffic should be the core focus, social media provides another powerful channel to drive targeted website visitors. Do this:

• Identify the platforms where your audience is most active.
• Publish share-worthy content tailored for each platform.
• Engage with your followers by asking questions, running polls, etc.
• Make it easy to find your website through links in your social bios or content.

Not that:

• Spread yourself too thin across every social platform.
• Only use social channels for blatant self-promotion.