As a consultant, your expertise is in high demand, but your time isn’t.
Between juggling client meetings, project deadlines, and trying to achieve the perfect work-life balance, who has time to think about the work it takes to get your website ranked at the top of Google’s search results?
Maybe you’ve tried to handle it yourself, or perhaps you’ve delegated it to a team member who’s just as swamped as you are.
Either way, your website isn’t getting the attention it deserves.
We understand the challenges consultants face, and that’s why our Website Maintenance Subscription is designed specifically to solve these problems, ensuring your site stays optimized for Google’s ranking factors without demanding your precious time or attention.
Here’s how our tech team addresses each of Google’s ranking factors to ensure your website shows up for your potential clients:
1. Meaning: The Intent Behind the User’s Search
What Breezy Sites’ Website Maintenance Subscription Does For You:
- Conducts regular keyword research to identify what your potential clients are searching for.
- Updates your website content to align with current search trends in your consulting niche.
- Implements schema markup to help Google better understand your content’s context.
When you align your website with your clients’ search intent, you’re more likely to attract qualified leads who are actually looking for your services. This means less time sifting through irrelevant inquiries and more time closing deals with ideal clients.
2. Relevance: How Well Your Content Satisfies the User’s Intent
Google looks for content that best matches the search intent.
What Breezy Sites’ Website Maintenance Subscription Does For You:
- Creates and updates content that directly addresses your clients’ needs and questions.
- Optimizes your site structure to make it easy for Google to crawl and understand.
- Ensures your meta titles and descriptions accurately reflect your page content.
Relevant content positions you as the go-to expert in your field. When potential clients land on your website, they’ll immediately see that you understand their challenges and have the solutions they need. This increases the likelihood of them reaching out to you for your services.
3. Quality: The Helpfulness of Your Content
Google’s goal is to promote high-quality, trustworthy content.
What Breezy Sites’ Website Maintenance Subscription Does For You:
- Regularly update your content to keep it fresh and relevant.
- Implements strategies to earn high-quality backlinks from reputable sources.
- Enhances your website’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals.
High-quality content establishes you as a thought leader in your industry. This not only improves your search rankings but also builds trust with potential clients before they even contact you, making it easier to convert leads into paying clients.
4. Usability: The Functionality and Accessibility of Your Page
A great user experience is crucial for high rankings.
What Breezy Sites’ Website Maintenance Subscription Does For You:
- Ensures your website is mobile-responsive and loads quickly.
- Regularly tests and fixes any broken links or technical issues.
- Implements accessibility features to make your site usable for all visitors.
A fast, user-friendly website positively reflects on your brand. It shows potential clients that you’re professional, detail-oriented, and committed to providing a great experience—qualities they’ll expect from your consulting services as well.
5. Context: The User’s Search Settings and History
Google personalizes search results based on various user-specific factors.
What Breezy Sites’ Website Maintenance Subscription Does For You:
- Optimizes your site for local SEO if you serve specific geographic areas.
- Ensures your contact information is consistent across all online platforms.
- Implements strategies to improve your performance in voice search results.
By optimizing for context, you ensure that your site appears in front of the right people at the right time. This means more qualified leads and less time spent on marketing efforts that don’t reach your ideal clients.
