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Marketing Doesn’t Have to Be Difficult. Here’s How You Can Simplify It.  

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Savannah Abney
Savannah AbneyChief Content Officer
marketing

With various social media platforms, content types, ads, signs, websites, and countless other mediums, it can be really confusing to know how to market your business successfully. It’s difficult enough to figure out what will work best for your business, not to mention the actual execution. Marketing is obviously a necessary aspect of having a business, but it can sometimes become the most confusing part.

Here’s the thing: marketing doesn’t have to be difficult.

How? Well, the simplest solution is to hire someone else to handle it for you, obviously. But that creates other problems…

  • Should you hire an internal team member?
  • Should you find a local agency?
  • Or, should you go outside of the traditional options and hire a scalable marketing team?

While the right answer to this question will vary based on so many factors like your industry, company size, current marketing budget, etc if you fall into any of these 3 categories…

  • Small businesses
  • Startups
  • Solopreneurs

…we highly recommend looking at a scalable marketing solution.

Transparently, we’d love for that choice to be us here at The Breezy Company, however, regardless of who you choose to work with, if you fall into any of these 3 groups, there are 4 main types of marketing tactics that are most critical to your overall success.

Below we’re going to break down each of them and how we serve our clients with these tactics, however, even if you’re already working with another company or plan to, you’ll find helpful tips on making the most of your overall strategy, content production, site design and maintenance, as well as storytelling video.

Let’s dive in!

Strategy

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While you likely know you need a comprehensive marketing and messaging strategy for your brand, it’s incredibly common for even well-established to not have this formalized, documented, and have any real clarity around it.

Maybe you think you mostly know who your audience is, but how clear are you on that?

  • How specific? What are their challenges right now?
  • What are they searching for?
  • Where do they spend time?
  • How are you reaching them?

If you don’t know the answers to these questions, you don’t have a comprehensive marketing strategy. Guessing isn’t going to get you anywhere and this is the foundation where all other marketing initiatives flow from.

A well-developed strategy ensures that your messaging is on point and is perfectly reaching your target audience.

How Breezy Can Improve Your Strategy

We are passionate about the StoryBrand and use it across all of our marketing tactics. Our Co-Founder and CMO, Josh Webb, is a certified guide and leads our Strategy line. This service will walk you through the entire process of developing an effective, comprehensive marketing strategy for your business.

Not only will we work with you to deliver a compelling message that actually reaches your customers, but also how to guide your audience through a multi-channel marketing funnel, make a thought-leadership strategy, and create a site map that search engines like.

A couple of hours out of your day will lead to you having a full marketing strategy that you can do whatever you want with. Or, you can hire us to execute the strategy.

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Content Marketing

One of the most important parts of a marketing strategy is content. We’ve said it before and we’ll say it again, content is king. There’s pretty much nothing more important for a business to prioritize these days than quality, valuable content distributed across multiple channels. It’s an affordable way to reach new clients, grow stronger connections with current ones, and establish your business as a strong and authentic brand.

Content marketing is an essential part of an overall strategy. A whopping 70% of consumers feel closer to a company because of content marketing. If you want to form genuine connections with your audience to turn them into loyal customers, you need to utilize content marketing.

On top of connections, content marketing will simply get you more leads. If you don’t believe us, then believe the numbers. Per dollar spent, content marketing generates 3 times more leads than traditional marketing does. Yes, you read that right, 3 times! Even better, content marketing can cost significantly less than traditional marketing, allowing you to get even more out of your marketing budget.

How Breezy Can Help With Your Content Marketing

We know just how important content marketing is for businesses. That’s why we like to approach content creation a bit differently than a traditional agency.

  • Our honed process for creating authentic, valuable thought-leadership content grows brand awareness, builds credibility, and establishes authority while keeping your time investment to a minimum.
  • We like to make our Content Creators feel like members of your team. They’re going to learn the ins and outs of your brand, your target audience, and your goals. As time goes on, they’re going to keep improving your content, trying new tactics, and transforming your social presence. Think of it like having your own internal marketing person except without all the hassle of employee management, payroll, etc.
  • You get to choose what package will fit best for your business (and your budget). You also can change this package month-to-month and we have no contracts. Need extra content for a quarter? Level up for 3 months. Need to make some spending cuts, but don’t want to lose all your marketing progress? Downgrade to a smaller package until things improve.

Get the content you need to grow your brand, without the services that are just fluff. We’re here to build content that actually moves the needle for your business.

Site Design and Maintenance

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Regardless of your social media presence, elaborate ads you’ve posted, or email lists you have, nothing can replace a website. You can own your website, making it one of the only marketing tools that is truly yours.

Not only are websites the best place to showcase your offerings, but they also provide a space where you can show off your unique brand identity. Plus, you can display your brand story in an easy-to-find place.

On the technical side, there is no replacement for a website. They help with search engine optimization, being listed in search results, protecting your customers’ data, and making your brand a credible business. 75% of users will make judgments on a company’s credibility based on web design. Don’t let your website design be the reason a potential customer pressed the “X.”

Breezy Can Design and Maintain Your Website

A lot goes into having an efficient website. From the design process to updates to troubleshooting, websites are a lot of work. We know how important every part of a website is, which is why we specialize in design, storytelling, optimization, and the entire creation of a site.

Like Content, Sites has different packages designed to fit your unique needs. Need a website made? Done. Need your site to be updated? Done. Need help fixing an issue? Done. Regardless of what your issue is, we’re almost guaranteed to have a solution, no need to stress out about it yourself.

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Video Storytelling

We don’t need to tell you that videography is a powerful thing. At this point, you’ve probably watched your fair share of touching videos that are impactful because of the storytelling. The same goes for your business. You need a powerful video that uses storytelling to showcase your brand and how it can help your target audience.

Video Storytelling and How Breezy Can Help

We know content and we know storytelling. Put them together and you get video storytelling. We noticed a need for content that goes beyond the causal content traditionally posted on social media. Your business needs a powerful video that shares all that you embody, your values, your products and services, and your story.

Video storytelling takes a team that knows what they’re doing and we have just that. To no surprise, we have different video packages so you can choose what you want. From a simple video to a full-fledged filming in-person package, we have a video subscription that will fit your needs.

Subscription-Based Services

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The most unique aspect of The Breezy Company is that we function through subscription-based services. It’s completely scalable and you can upgrade or downgrade your package as you need to. As we mentioned earlier, we know how difficult it is to run a business. That’s why we designed our services to be paid for on a monthly basis. You have the ability to scale up or down and make changes based on how your business (and your budget) is doing.

You don’t have to have tons of upfront costs because you’re not going to be locked into any contracts. Everything is customizable to you, meaning you don’t have to sign up for big packages that include things that you’re not really interested in.

We’re pretty much the Netflix of marketing services.

Want to try out content marketing for a month? You can do that. Want someone to update your website and then cancel after they’re done? You can do that too. We’re all about getting what you want out of your subscription. We believe that you should be able to customize your services to get exactly what you want and downgrade or cancel when you need to.

There’s also a higher level of accountability in our model because. With a traditional agency, you might sign a year-long contract, pay a bunch of money, and now you’re locked in. Are they going to work as hard to retain your business, month over month, and deliver new value again and again? Likely not.

With a monthly subscription-based service like ours, we want to keep you month after month, and we know you can go at any time. We work incredibly hard to take great care of you to ensure everything we’re doing is in alignment with your business goals. We’re constantly making improvements, staying updated with trends and changes in your industry, and doing all we can to deliver impressive outcomes.

It’s Like Having an Internal Marketing Team

Another way to think about it is it’s like having an internal marketing team. If every company could afford an entire internal marketing team, they’d probably go for it. There are a ton of benefits to this approach. However, the costs make it nearly impossible for most small businesses, startups, and solopreneurs to have a comprehensive internal marketing team. So, they look to outsource.

But, when it comes to most traditional agencies, they operate on a project basis and think that way. The level of investment in your business and its success will quite be the same.

Our goal at Breezy is to provide you the feel of an internal marketing team, without the cost.

We act like an agile internal marketing team and offer everything from content to video to sites to help your marketing – and your business – get better with time just like an internal team member would.

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Not Sure What You Need? Take Our Quick Assessment

You’re a smart business owner and already know why marketing is so important, but what exactly does your unique business need when it comes to marketing tactics?

We’ve created a quick assessment that will help you figure out just that. If you can spare a couple of minutes, taking our assessment will bring clarity and help you discover the right tactics and approaches for your business.

Remember, we’re all about you and making the marketing process as easy as possible. If you’re curious about what we can do for you, take our assessment and sign up for an inquiry call here!

Ready to Launch a Content Marketing Plan for Your Small Business?

We know that carving out the time, resources, and energy to create ongoing content for your brand or business is a full-time job. That’s why we created Breezy – your instant content marketing team.

You don’t need to hire multiple full-time employees to handle all of the strategy, planning, writing, designing, and publishing of content. You also don’t have time to wrangle tons of different freelancers to get this all completed. You need one expert team that can help get all of the amazing thought-leadership and subject matter expertise out of your head and into formalized, engaging content that keeps you top of mind with your audience.

We’re that team!

See how we can help your small business, startup, or agency with a free consultation.

SCHEDULE A CALL TODAY!
They do what they say they are going to do it, how they they are going to do and when they are going to do with very little exception.
Andy Cullen
Senior Vice President at Rack59

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