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GEO is About to Change Everything About Search

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Savannah Abney
Savannah AbneyChief Content Officer
GEO

The AI space is changing faster than any other right now. Most recently, OpenAI announced the implementation of SearchGPT which is poised to disrupt traditional search models in a major way. It’s a search engine that combines traditional search engine features with generative AI capabilities. This generative engine prototype has the ability to make big changes with search engines, so if you’re running a business or managing a marketing strategy, this is something you’ll definitely want to have a solid grasp on. Here’s everything you need to know on exactly what SearchGPT means for the future and how to use generative engine optimization (GEO) to navigate it.

How SearchGPT Might Reshape the Search Landscape

GEO

First things first—what exactly is SearchGPT , and why should you care? Well, think of SearchGPT as the next big thing in search technology. SearchGPT is an AI-driven tool that understands and generates human-like conversations. It’s not just about finding a match for your keywords; it’s about understanding the whole context behind what people are asking and providing a conversational response–one that sounds like it’s coming from a human.

We’ve already seen Google implement an “AI Overview” response with certain search inquiries. Let’s say you ask Google, “Why is content marketing important?” It may give you an AI response at the top of the results which is made up of a combination of different sources. This is an example of how generative engines will work and continue to evolve.

Now with this SearchGPT prototype, it’s going to make search more interactive, personalized, and, honestly, way more useful. It’s pretty much a more advanced version of what Google currently has. It’ll learn and respond to you as if you are two people having a regular conversation.

GEO

Why GEO and SearchGPT Matter for Marketing Managers and Business Owners

Now, let’s talk about why this is a big deal for you. If you’re responsible for getting your business seen online, GEO and SearchGPT are tools you can’t afford to ignore.

Here’s the thing, traditional SEO was more straightforward. You did your keyword research, optimized your content, and did that with repetition to get ranked. But with GEO and SearchGPT, it’s not that simple anymore.

Search engines are getting smarter.

They’re looking for content that not only answers search queries but also engages the user. We hate to break it to you, but this means that your old SEO might not cut it.

This shift from traditional search engines to generative engines means that the way marketers and business owners have been doing SEO for years is going to need a serious change. Content will need to be more conversational and more aligned with how people naturally speak and search for information. It’s not just about ranking for keywords anymore—it’s about providing practical answers to real questions.

However, for marketers and business owners, this is both a challenge and an opportunity. The challenge is that you’ll need to rethink how you create and optimize your content. The opportunity? You can get ahead of others by shifting with these changes early. Businesses that implement GEO and SearchGPT into their strategies will have a better chance of being ranked.

5 Large Language Model Optimization Techniques to Get Ready for the AI-Driven Search Era

GEO

So, how do you get ready for this new era of AI-driven search? Well, that brings us to large language model optimization (LLMO).

A quick refresher for you in case we’re losing you: large language models are just those smart AI programs that complete tasks. So if you’ve used ChatGPT, you have used an LLM.

How do you optimize your content to stand out with LLMs? Well here are five large language model optimization techniques you can start using today:

1. Understand User Questions

With SearchGPT, it’s all about what the user *really* wants to know. Instead of just focusing on keywords and general concepts, try to understand the intent behind their questions. What problem are they trying to solve? What answers are they looking for? How can you actually help them? Try to create content that directly addresses those specific questions.

2. Create Conversational Content

Going further than surface-level answers means you need to adopt a more conversational tone with your content. People are looking for real answers to their questions, AKA they want a human response. Even AI is adapting to sound more conversational and human-like and that’s not for nothing. SearchGPT is intentionally designed to sound this way because people trust people.

Therefore, SearchGPT responds well to content that feels natural and engaging. So, forget the jargon and the stiff, keyword-stuffed sentences. Write as if you’re having a conversation with your audience—because that’s what SearchGPT is aiming to replicate.

3. Use Highly-Sourced Information

Even when you’re using a conversational tone, you should still be providing factual information. Make sure your content is full of statistics, quotations, sources, etc. You’ll want to provide as much detail as possible so that AI understands everything about the topic you’re discussing.

Not only are cited facts going to help amp up the validity of your content, but they’ll also help by adding outbound links. Any type of outbound link that can push to either your other content, legit external resources, or similar businesses, helps with GEO.

4. Continuously Update Your Content

AI models like SearchGPT are always learning, which means your optimization efforts need to be ongoing. You can easily do this by regularly updating your content. Try to keep it relevant to the updated trends in your industry and with optimization.

We’re currently dealing with a shift in optimization techniques, so don’t be surprised when this happens again in the near future. Artificial intelligence and algorithms are always learning and updating the ways they rank content. That’s why it’s so important for you to stay informed on the current trends and best practices.

5. Leverage AI Tools

Lastly, don’t be afraid to lean on AI tools to help other AI rank you. There are plenty of *safe* ways to use AI to help you optimize your content without generative engines flagging your content for AI usage. In other words, you can learn to use AI tools without AI algorithms preventing your content from ranking.

Don’t be afraid to experiment with AI tools that can help you optimize your content. These tools can provide insights into how SearchGPT interprets queries and what kind of content is most likely to resonate with your audience. AI can help you optimize your content if done correctly.

A few AI tools you could use include:

Digital nomad working on laptop

How to Leverage SearchGPT Across Marketing Channels

Okay, so you’ve optimized your content for SearchGPT—but what about the rest of your marketing strategy? The impact of SearchGPT isn’t just limited to search engines. It’s actually going to influence how you approach every digital marketing channel. Here’s how you can leverage SearchGPT across your strategy:

Content Marketing

You can use the insights that SearchGPT gives you to better plan your content marketing efforts. For example, look at common search inquiries to come up with ideas for blogs, videos, or social media posts. The more you align your content with what people are actually searching for, the better your chances are of getting noticed.

Social media platforms continue to integrate more and more AI into their algorithms. By tailoring your social content to match that conversational tone we mentioned earlier, you can increase your engagement. Remember to phrase your content as if you are having a conversation with your followers instead of talking to them.

Email Marketing

Personalization is key in email marketing, and SearchGPT can help you take it to the next level.

Instead of generic, one-size-fits-all emails, use what you know about your audience’s search behaviors and interests to write emails that feel personal and relevant. This might mean tweaking your language to match the conversational style that SearchGPT favors or using data-driven insights to send emails that directly address what your subscribers care about most.

By implementing a more personable tone and using SearchGPT to help you dial in on what your audience is actually searching for, you can give them the answers they’re looking for right in their inbox. The ultimate goal is having this lead to higher open rates and better conversions because people are more likely to actually read the emails you send them if the information included is relevant to their goals and problems.

Paid Advertising

Even your paid ad strategies can benefit from an understanding of SearchGPT. Craft ad copy that mirrors the natural, conversational style that SearchGPT excels at. This can help you create more effective, targeted ads that resonate better with your audience.

When you’re making your ads, think about how SearchGPT responds to conversational queries. Ads that mirror this natural, engaging style are more likely to resonate with your audience. Instead of just focusing on salesy headlines, try to create ads that feel like part of a conversation.

What would you say to someone if you were trying to help them solve a problem? How can you make your ad feel like a helpful suggestion rather than just another sales pitch? Try to come off as friendly and approachable rather than desperate and condescending.

Your Future With GEO and Search

GEO

Generative engine optimization is something that everyone in the marketing space needs to start implementing into their strategies. Once SearchGPT gets out of the prototype phase and officially enters the scene, there’s going to be a huge shift in the way search engines operate. Prepare for this now and start learning how to really optimize your content for generative engines like SearchGPT.

Regardless of what type of marketing you focus on, whether it’s paid, organic, or subscription-based, SearchGPT has the ability to improve that content and push it for a bigger audience to see. Learning how to leverage these tools is going to make or break your content strategy in the future. As always, if you need help with any of these types of marketing tactics, we can help. Learn how here. 🙂

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