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Does a Dated Website Design Really Affect Business Growth? Spoiler: It Does

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Steve Soto
Steve Soto
website-design

Picture this: You walk into a store, and it looks like it hasn’t been updated since the ’90s. The lighting is poor, the layout is confusing, and the decor screams “outdated.” What’s your immediate reaction? If you’re like most people, you’re probably second-guessing whether you should be there at all. The same holds true for your website’s design—its appearance can either welcome visitors or drive them away.

A Dated Design: What It Signals About Your Business

Dated website design simply sends the wrong message about your business. It suggests that your business may be equally stuck in the past, resistant to change or improvement.

In plain words: An out-of-date design could imply an out-of-touch company. And let’s face it, nobody wants to do business with a company that falls into this category.

The Downside: How an Old Design Can Trip Up Your Business

Loss of Trust

If you wouldn’t trust a doctor using instruments from the 19th century, why would customers trust a website that looks like it was built when dial-up was a thing?

Key Takeaway: Trust is essential in any business, and a modern design can act as a trust signal.

User Experience Woes

A dated design often comes with navigational nightmares. Imagine a store with cluttered aisles where you can’t find what you’re looking for. Frustrating, isn’t it?

Key Takeaway: A clean, intuitive design improves user experience, leading to happier customers and better sales.

SEO and Performance Lag

Outdated designs often lack mobile responsiveness and SEO-friendly features, which can hurt your search engine rankings. 

Key Takeaway: A contemporary design caters to modern SEO needs and ensures you’re visible where it matters.

The Upside: How a Revamped Design Can Jumpstart Your Business

Increased Engagement

A modern, clean design is like a breath of fresh air. It can invigorate user engagement and make your site “sticky.”

Key Takeaway: Better design leads to longer visits and higher conversion rates.

Brand Rejuvenation

A new design can serve as a relaunch for your brand, attracting new customers and re-engaging old ones.

Key Takeaway: A makeover isn’t just aesthetic—it’s strategic.

Finding the Dream Team: Choosing the Right Web Design Partners

Look for a design team that doesn’t just know about pixels and color palettes but also understands business growth. Assess their portfolio, check for testimonials, and discuss your objectives clearly.

Why Sweat When You Can Breeze Through It With Breezy Sites?

Why worry about the daunting task of a website overhaul when Breezy Sites makes redesigns a breeze? Our talented team understands that your website isn’t just a digital brochure; it’s a business tool. From strategic consultation to implementing the latest design trends, we make sure your online presence is nothing short of spectacular.

YOUR WEBSITE SHOULD BE AS GREAT AS YOUR BUSINESS IS

 

Ok, you keep hearing that your website is the front door of your business but you just don’t see it. Most of your business comes from referrals and your website is just there. This limits you at only being able to reach the people you can yourself. On top of the fact that when the people you meet see your site, it gives an impression of what it will be like working with you.

You should be confident that your site is up to date, searchable on Google and tells the story as well as you do.

The problem is that your nephew doesn’t have enough experience, you have to manage the freelancer and you don’t want to pay for an expensive site redesign.

The truth is you’re tired of having a website that breaks and is not generating business.

Maintaining your website should be easy. Now it can be. Reach out to learn more about how our team can help you today!
They do what they say they are going to do it, how they they are going to do and when they are going to do with very little exception.
Andy Cullen
Senior Vice President at Rack59

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