1. FAQ Page
If you find yourself or your team answering the same questions over and over, it’s time to create a FAQ (Frequently Asked Questions) page.
An FAQ page is helpful for potential customers and can save you time in the long run. Start by thinking about common questions about your services, pricing, or processes, then put them on your website. Then, whenever there is a change in your offerings, go ahead and update your FAQ page.
As for how many questions your FAQ webpage should answer — there’s no right or wrong answer. Just be sure to stick to legitimate questions your customers have and update the page when new questions arise.
2. Customer Testimonials & Reviews
If you want to show that you’re the go-to business in your industry — start adding testimonials.
Genuine reviews from happy customers are the most powerful pieces of content because they build trust and credibility. You can create a dedicated testimonial page or add customer quotes throughout your website, like on your homepage or near a call-to-action.
3. Case Studies
Stories of how your business helped solve a customer’s problem demonstrate how you provide value.
Case studies are particularly effective for service-based businesses. They give hesitant potential customers the confidence they need by illustrating real-world examples of your successes. If someone is on the fence about working with you, reading about how you helped someone else in a similar situation could be the nudge they need to take that next step.
Want to know the best part? Case studies are not about showing off how awesome your business is (although that’s certainly a bonus). They’re about guiding someone through a relatable journey.
You’re telling a story: a customer had a problem, they found your service, and as a result, they found a solution that made a difference.
This kind of content doesn’t just say, “Look how amazing we are”; instead, it allows your audience to see themselves in that story and understand, “Hey, they can help me too.”
4. About Us Page Updates
When was the last time you updated your About Us page? This is a great (and easy) way to update content on your website.
Have any recent accomplishments? Time to update.
New photos of your team? Time to update.
Featured in a local newspaper? You guessed it — time to update.
This is the page where you can get into the nitty gritty of your story. Don’t be afraid to brag a little—celebrate your team, your journey, and the things that make your business unique. You could share fun facts about your employees, show behind-the-scenes photos, or even talk about your company culture.
These details make your business more relatable and inviting.
Plus, customers love to know the more about faces behind a business. People buy from people they like and trust, and an updated, engaging About Us page can help build that relationship.
5. Call-to-Action Updates
Click here!
Buy now!
Call for a free estimate!
Yes, it’s time to talk about call-to-actions (CTAs). These phrases might seem simple, but they’re actually some of the most important words on your website. Why?
Because they are the lifeline of your website when it comes to converting visitors into customers.
CTAs are an easy piece of content to update on your website — but that doesn’t make them any less important. The way you word them, where you place them, and how you make them stand out all play a role in how successful your website is at driving action from visitors.
Download our list of 96 CTAs you can use on your website!
