If your website content hasn’t been updated in a while, it’s probably out of sync with your business.
Potential customers, search engines, and now AI are constantly scanning your website and looking for signals that answer these questions:
And if your content is no longer aligned with how you work—or what your audience needs—it can hurt visibility, reduce conversions, and weaken trust.
But knowing where to start can be overwhelming and, let’s be honest, time-consuming.
So, we put together a quick website content audit checklist to make it easy for you.
Here are ten things to focus on to make your content more credible and more likely to show up for your ideal audience.
The good news: Your website doesn’t need a full overhaul.
The “meh” news: If your website content is out of date, hard to scan, or just not that helpful anymore, it’s costing you:
The GREAT news: These 10 questions will help you spot what needs fixing so your content supports your business goals.
Make sure you’re not showing old service info, outdated hours, or no-longer-relevant messaging. Outdated details make your business look out of touch, even if the rest of your website is solid.
Both users and AI search tools use headers to understand the page, so be direct, not clever. Make sure each header reflects what follows and includes terms your audience actually searches for.
Break content into short paragraphs. Use bullets, bolding, and spacing to avoid a wall of text. Most visitors skim while reading, so prioritizing clear formatting helps them find what they need faster and stay on the page longer.
Every piece of content should guide the visitor toward something. Whether that’s contacting you, reading more, or making a purchase. Because if there’s no next step, there’s no path to convert.
Take a look at your analytics. If a blog post or service page is getting visits but hasn’t been updated in a year, refresh it by tightening the copy, updating any outdated info, and adding links to newer content.
Brand voice matters. If your About page is friendly but your Services page reads like a legal doc, that’s a sign you need to align your messaging.
Internal links help visitors explore and also improve your SEO performance. Start by linking from your high-traffic pages to high-value pages, like your services, contact form, or a lead-generating blog post.
This is one of the most visited pages on any small business website. Use it to show who you are and why you’re worth working with.
Use Google Analytics or a heatmap tool to track user behavior and engagement, and to spot what’s working…and what’s being ignored.
If a section or page is getting ignored, check the headline, move key info higher, or cut the fluff. Clear, scannable content gets read by users and search engines.
Fresh website content can improve search rankings and signal that your business is active and relevant. We call this “Proof of Life.”
Just like getting your oil changed in your car every 5,000 miles, reviewing your website content regularly keeps things running smoothly and prevents bigger issues down the road.
Plus, it’s one of the simplest ways to support growth and protect your reputation.
But we know you’re busy, so if you’re ready to let someone else take the wheel, we’ve got you.
Ok, you keep hearing that your website is the front door of your business but you just don’t see it. Most of your business comes from referrals and your website is just there. This limits you at only being able to reach the people you can yourself. On top of the fact that when the people you meet see your site, it gives an impression of what it will be like working with you.
You should be confident that your site is up to date, searchable on Google and tells the story as well as you do.
The problem is that your nephew doesn’t have enough experience, you have to manage the freelancer and you don’t want to pay for an expensive site redesign.
The truth is you’re tired of having a website that breaks and is not generating business.
Maintaining your website should be easy. Now it can be. Reach out to learn more about how our team can help you today!
Steve Soto is a seasoned CTO and Partner at The Breezy Company. With deep expertise in software architecture and executive-level product development, he empowers teams to scale with smart, secure digital systems.
