We’ve all spent years thinking about Google search rankings and showing up on page one.
But now, AI-powered search is taking over more real estate…and it’s creating a major visibility search shift.
It’s no longer about where you rank on search results…it’s whether you get quoted by AI or not.
This shift isn’t hype. It’s already happening.
You’ve seen the headlines:
SEO is dead.
Website traffic has declined because of AI search.
But is that true?
Google’s AI Overviews—those new summary boxes at the top of search—pull content directly from websites to answer user questions right on the results page. That means some businesses are seeing fewer people click through to visit their websites.
If your company relies on educational content to attract new leads, you might notice the impact most. We’ve seen reports of traffic dropping 40–60% in cases where AI summaries appear. Business Insider, for example, shared that their organic traffic fell 55% between April 2022 and April 2025.
Not every website will feel this change the same way. But if top-of-funnel content is a key growth strategy for your business, it’s smart to pay close attention to these shifts in search behavior.
So yes, things are changing. But it doesn’t mean you need to panic.
You just need to shift your perspective.
Search still matters. Visibility still matters.
To be the source AI pulls from, your content needs to be clear, credible, and easy to reference.
Here’s what that looks like in practice:
The more usable AI believes your content to be, the more likely it is to show up when your audience is looking.
Not in the way they used to. AI tools prioritize clarity and structure over density. They’re scanning for clean layouts, relevant content, and direct answers.
We’re seeing better visibility from:
When your content is clear, current, and quote-ready, it works harder for you.
Sort of. As of June 2025, Google includes AI Mode clicks and impressions in Search Console, but you can’t separate them out yet. That means visibility is trackable, but not transparent.
Here’s how we’re making sense of it:
You won’t always know exactly where the quote came from. But you can see when visibility starts to shift.
AI didn’t kill search. It just rewrote the rules.
But the goal is still the same: show up in the right places with the right content.
That means tightening what’s already on your website, filling in the content gaps, and keeping things current.
Because when AI answers a question your future customer is asking, you want it pulling from your website.
So focus on being clear, credible, and easy to quote.
Ok, you keep hearing that your website is the front door of your business but you just don’t see it. Most of your business comes from referrals and your website is just there. This limits you at only being able to reach the people you can yourself. On top of the fact that when the people you meet see your site, it gives an impression of what it will be like working with you.
You should be confident that your site is up to date, searchable on Google and tells the story as well as you do.
The problem is that your nephew doesn’t have enough experience, you have to manage the freelancer and you don’t want to pay for an expensive site redesign.
The truth is you’re tired of having a website that breaks and is not generating business.
Maintaining your website should be easy. Now it can be. Reach out to learn more about how our team can help you today!
Steve Soto is a seasoned CTO and Partner at The Breezy Company. With deep expertise in software architecture and executive-level product development, he empowers teams to scale with smart, secure digital systems.
