A lot of business owners are creating content they think will help them rank, get found, and build authority. They’re writing blog posts, adding keywords, maybe even pushing out regular updates.
But AI-driven search is changing what it means to show up in search results. Because AI search models don’t “read” your website like a person would. They’re looking for structured and consistent signals.
Which means if you want your website to perform well in AI search, it needs to send the right signals, not just have good content.
AI search doesn’t assume authority. It looks for proof. And that proof needs to show up across your website and beyond it.
AI search models are not scanning your website the way a person does. They’re scanning for patterns—repeatable structures, consistent signals, and external validation.
In a study from NP Digital, 181 SEO experts ranked the E-E-A-T signals that most impact visibility.
The strongest ones had nothing to do with volume or frequency. They were structural and backed by data:
Google has made it clear that E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—shapes how content is evaluated for quality. And that quality evaluation directly impacts what gets pulled into AI Overviews and other search-generated answers.
You could have years of experience, a smart perspective, and a helpful website. But if that credibility isn’t reinforced in a way AI can recognize and cite, you’re not going to appear as an authority, no matter how good your content is.
The top E-E-A-T signals—according to both SEO experts and what we’re seeing in search—aren’t abstract. They’re structural.
If your goal is to show up in AI-generated results or build trust faster through search, you need to make those signals clear.
These include:
These are the proof points that get your website into AI search results and position your business as the answer to what your customers are asking.
AI can’t recognize your expertise if your website doesn’t give it the right signals.
Schema markup adds that structure. It labels things like bios, FAQs, and reviews so search engines know what they’re looking at and why it matters.
That context helps AI match your content to user questions and decide if it’s worth citing.
Think of it as context for search engines:
It tells them, “This is the author,” “This is a customer review,” or “This is a trusted answer to a common question.”
It’s a technical step, but it connects directly to visibility. Structured pages are easier to understand, easier to rank, and more likely to be pulled into AI search results.
When we say “create content with a clear POV,” we mean you need to offer something original.
That doesn’t mean you have to be controversial or groundbreaking. It means you need to show that your content is coming from your expertise, not just echoing what’s trending on the internet.
Because AI search models don’t pull from content that simply rephrases what others have already said.
It prioritizes content that’s structured and well-supported, such as:
These elements help signal authority and trust—two core factors in E-E-A-T—and help AI search models understand not just what you know, but how you think.
And that makes it easier to trust your website as a source.
If your authority only exists on your website, AI has nothing to compare it to. And without that external validation, it’s harder to earn trust.
AI search models prioritize consistency across platforms. That means your name, your brand, and your insights should show up in multiple places, not just on your own blog.
This could look like:
Then, once those pieces exist, you should connect them back to your website. Link to them, embed them, or reference them in relevant sections.
That way, your website becomes a hub of reinforced authority, and it becomes easier for AI to trust and direct people to your business.
Right now, search tools powered by AI (like Google’s AI Overviews or ChatGPT) are changing how people find businesses. And they’re not just scanning your website for keywords—they’re scanning for evidence that you know what you’re talking about and that others trust you too.
Your website should back up everything you want to be known for. So, if you want more leads, more trust, and more visibility in 2025, your website needs to be structured in a way that AI and people both understand and trust.
Ok, you keep hearing that your website is the front door of your business but you just don’t see it. Most of your business comes from referrals and your website is just there. This limits you at only being able to reach the people you can yourself. On top of the fact that when the people you meet see your site, it gives an impression of what it will be like working with you.
You should be confident that your site is up to date, searchable on Google and tells the story as well as you do.
The problem is that your nephew doesn’t have enough experience, you have to manage the freelancer and you don’t want to pay for an expensive site redesign.
The truth is you’re tired of having a website that breaks and is not generating business.
Maintaining your website should be easy. Now it can be. Reach out to learn more about how our team can help you today!
Steve Soto is a seasoned CTO and Partner at The Breezy Company. With deep expertise in software architecture and executive-level product development, he empowers teams to scale with smart, secure digital systems.
Read more articles by Steve Soto
